I love the transformation from launch to an evergreen funnel. I do, however, think that the two are a lot more similar than you may realize. People think of launches as short and intense. They have a lot of moving pieces and a lot of opportunities to bring in a fast...
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The Content Empire Blog – Sales Funnels and Launching
Read or Watch All of Our Best Resources on Making Money from Your Content Through Sales Funnels, Launching and Content Campaigns
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Content Strategy
Sales Funnels
Content Systems
The Easy Way to Write Your Next Salespage
Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...
How to Plan & Execute a Profitable Content Campaign
Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...
How To Measure Profitability Of Your Sales Funnel
This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...
Content Empire Takeover with Coach Maggie Giele
This is the very first of the Content Empire Takeover series and I specifically wanted to find a coach who was having issues with their sales funnel for getting coaching clients. After posting in one of my favourite communities, Maggie Giele was all over it and there...
3 Easy Ways to Add a Human-Touch to Your Automated Funnel
In this post, I'm teaching your 3 ways to add a human-touch to your automated funnel. People are kind of over funnels. And I can’t blame anyone for feeling this way – confession, I feel this way a lot of the time. They’re so impersonal. And give you the sense that...
Ultimate Guide to the Sales Emails to Include in Your Next Launch
Does it feel like anytime you have sales emails to write you get a little stuck on you're supposed to write? That's probably the most common complaint I hear when it comes to sales emails… besides the other side of things where people complain equally about the number...
What is a Content Empire and How Do You Build One?
Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently I’ve been...
How To Plan & Run A Profitable Affiliate Launch
An affiliate launch is when you promote someone else's product or service using your content. It's a great way to make an offer, even if you haven't created one yet. So if you've been talking about a particular topic or theme for a while, but don't have anywhere to...
How to Choose and Create the Perfect Funnel Freebie
A question I get all the time about opt-in and funnel freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...
How to Use Cash Injection Campaigns to Reach Your Revenue Goals
Measuring the impact that content marketing has on your business can be anything but straightforward. Not to mention the multitude of things you might be doing that undermine the profitability of your content. This past year, I started experimenting with short...
How to Create an Offer Docket to Position Your Offers
What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...