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Your Content Empire Blog

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How to Create a Competitive Content Analysis

How to Create a Competitive Content Analysis

How do you create a competitive content analysis that actually helps your business succeed? This post teaches you how to perform a competitive content analysis so that you can find opportunities to make your content stand out. I work with a long-term retainer client...

The Epic Guide to Content Marketing for Service-Based Businesses

The Epic Guide to Content Marketing for Service-Based Businesses

Did you know that the strategies for marketing a service-based business differ from those used for marketing a product-based business? Recently I published a similar post (“The Epic Guide to Content Marketing for Product-Based Businesses”) and thought that my fellow...

How to Grow Your Email List: The Ultimate 4-Week Action Plan

How to Grow Your Email List: The Ultimate 4-Week Action Plan

I definitely believe that it’s not the size of the list that counts but how you use it. But with that being said you do have to have a list in order to use it, so list building is an incredibly important piece of your marketing strategy puzzle.  So maybe you set an...

The Epic Guide to Content Marketing for Product-Based Businesses

The Epic Guide to Content Marketing for Product-Based Businesses

Want to know the ins-and-outs of content marketing for your product business? There’s a lot to know if you want to craft an amazing blow-you-away content marketing plan for your product-based business. I think it’s been fairly well-established that I’m a little bit...

The Ethical Sales Funnel

The Ethical Sales Funnel

Table Of Contents - Jump To: The Ethical Marketing ConversationCornerstones of the Unethical Sales FunnelHow to Approach Building an Ethical Sales FunnelResourcesDisclaimer: As someone with an agency that specializes in creating sales funnels, it felt like a...

Create a Quarterly Revenue Plan You’ll Actually Reach

Create a Quarterly Revenue Plan You’ll Actually Reach

When it comes to your quarterly revenue plan - are you on track, below target or have you not even set one? As we near the end of each quarter, business owners are getting ready to reflect on the revenue goals they’ve set.  During this time, one of two emotions...

How to Use Your Content Crushes to Create Better Content

How to Use Your Content Crushes to Create Better Content

Who are your content crushes (the people and brands you get inspiration from) and how can you use them to make content that your ideal audience is going to love? In this blog post, I'm teaching you three important steps to follow so you can start drawing inspiration...

30 Ways to Fix & Optimize Your Sales Funnel

30 Ways to Fix & Optimize Your Sales Funnel

Need to optimize your sales funnel? You're in the right place. In this blog post you'll learn 30 different ways you can fix your funnel, focusing on the 3 different parts of the sales funnel. Have you launched your sales funnel and been less than impressed with the...

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