Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...

If I had a nickel for every time I heard someone set a goal or theme for this year of visibility - well, as Maren Morris puts, “I’d basically be sitting on a big ass pile of dimes.” And it isn’t that anything is wrong with this goal but it’s just how rarely it’s...

I definitely believe that it’s not the size of the list that counts but how you use it. But with that being said, you do have to have a list in order to use it so list building is an incredibly important piece of your marketing strategy puzzle.  So maybe you set an...

We’re nearly into the final stretch of the year and it’s about this time that business owners start looking at those revenue goals they set way back in January.  One of two emotions usually come up:  Disappointment or satisfaction.  You either blew right past that...