Your Content Empire Blog
where content meets productivity, purpose and profitability
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How to Create Evergreen Copy Packs to Promote Your Offers
Earlier this year, my brand designer, Nicole Yang, released her DIY Course Design Kit templates that anyone could use to create the images needed to promote their digital courses or products using Canva. Each template kit is based around eight essential images needed...
Ultimate Guide to Creating a Free Challenge
Challenges have a really special place in my heart and business. I started using a free challenge about four years ago to launch my signature program and mastermind course, and they’ve always proven super successful. What I love about them is not just the sales...
How to Batch a Month of Content in 5 Days
How much I struggled to get my content out each week used to feel like my dirty little secret. Yes, I was known for helping people get their content ish together. Helping them streamline and come up with systems to achieve content consistency. And basically, helping...
How to Take a Break from Blogging Without Losing Your Readers
You know the drill. Summer vacation is calling – or even if isn't you're still feeling the pull to take things a bit easier, hang out with friends on the patio drinking margaritas or curl up to tackle your summer reading list. And even if that isn't your intention,...
Behind-the-Scenes Look at Our Epic Quarterly Batching Workflow
This year we have majorly revised our content preparation batching workflow. As we now include content videos, we need to plan for video production. So instead of doing a monthly batching workflow, or a weekly bespoke content workflow, we prepare a quarterly batching...
How to Run a Profitable Promoted Pin Campaign
Have you played around with a promoted pin yet? I don’t think there are many places for shoulds in our business … BUT … Pinterest is a ‘strongly recommended’ for businesses using content to build their businesses. It’s why I dedicate nearly an entire module to it in...
The Intentional Networking System For Online Business Owners (Including Introverts)
As an introvert, building new relationships and networking does not come very naturally to me. I thrive when I am able to have one on one conversations and can hear about everything that you're up to. I'm not the best at staying in touch. I spend a lot of my time in...
How To Create A Webinar
If there’s one type of sales system I love creating - it’s a webinar-based funnel. Webinars are a great tool for connecting and engaging with your audience in a way that builds a lot of rapport. Your customer gets to hear your voice or see you talk in a way that makes...
Behind The Scenes: Our Proven Sales Funnel Creation Process
Sales funnels have been the bread and butter of my business for the past several years. Since starting my agency almost three and a half years ago, I’ve built and consulted on well over 100 sales funnels, in dozens of niches, for any type of offer you could imagine....
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