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I recently had the opportunity to do a massive audit of my content while I was preparing the new website and rebranding every single blog post and freebie I’ve ever published. And while it was a TON of work, it was such a nostalgic trip down memory lane, and I ended...
Does the term ‘content organization' sound like a joke? Are you always hunting down that needle-in-a-haystack file from a messy, digital rabbit hole? Are you unable to easily pull numbers from your email account because you’ve got tags and sequences all over the...
Welcome to everything you need to know for your annual content planning retreat - part 2. If you missed part 1, you can go back and read it here. If you’ve already gone through it and taken stock of the past year, gotten your dream-on over some juicy goals for the...
Every year in November, I go away for a few days to reflect on the past year and plan for the coming one. Some years, I book a hotel room with an ocean view for two nights, have room service on stand-by, and paint the walls with post-its. Other years, it’s an...
Planning my content by quarters has been a game changer in my business. I’m able to keep up with (and even stay ahead of) my content calendar, be intentional about what I’m publishing in a way that supports my whole business (not just my blog), and I’m able to batch...
We all have too much to do most (sometimes all) of the time: trying to grow our businesses, working with clients, maybe managing day jobs and, you know, living our actual lives and all that other stuff. So having to create content on top of that can feel a little...
As an admittedly heart-centred entrepreneur, money is one of those things that I've had to gradually become more comfortable within my own business – managing it, planning for it, spending it and receiving it. So in this post, I'll be walking you through my complete...
What is the best process for learning from e-courses as a business owner? This post covers the process for selecting the right courses and maximizing the benefits you get from them. People are creating some incredible courses, and they’re flying off the virtual...
Sometimes you need a blog post and you need it right away. Maybe your editorial calendar is reminding you that you’re due to publishing tomorrow, or maybe you owe a guest post to someone else. Perhaps you just want to get ahead a little bit so you can have some...
All or nothing. That’s the biggest mistake I see business owners making when it comes to their content strategies. They believe that if they can’t do everything (or almost everything) they want to with their content, it’s not worth doing anything. Big mistake. There’s...
The Minimalist Content Strategy Table Of Contents - Jump To: What is the Minimalist Content Strategy? Why the Capsule Content Method Works How to Create Your Capsule Content Collection What Happens After You've Completed Your Capsule Content Collection? There's a...
If you want your launch to be successful, there’s one simple thing you need to do: promote it. And if you feel like there’s only a few ways to promote your next launch, this post will really open your eyes. There are so many different avenues of promotion. You have...