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Read or Watch All of Our Best Content on Content Strategy, Content Systems and Sales Funnels
Drowning in a sea of many many platforms and strategies but feel like you’re getting nowhere? Check out the first episode of the Content Coffee Break podcast for a fresh, no-nonsense strategy. (Spoiler: Less is actually more!) Here’s a preview of what I’m covering…...
I’m on a mission to help entrepreneurs get out of the weeds when it comes to their content strategy and a big part of that is helping them simplify the number of platforms they’re attempting to use so they can focus on doing less of them, only better. To that end,...
Over the past couple of weeks, we’ve been exploring the E.A.S.E. Content Strategy Method. So just to recap, the E.A.S.E. Content Strategy Method is a powerful approach to your content strategy that both simplifies the number of platforms you're focused on while also...
Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...
Over the course of the E.A.S.E. Content Strategy Method series, we've been covering the four different types of content that should be present in any content strategy. We've talked about your expertise content. Click here to read the post We've talked about your...
I’ve always loved to write. I’ve kept a journal ever since I was six. I have so many novels I’ve started and packed away into boxes. I even pursued my English undergraduate degree because I felt most at home reading and writing about books. It’s hardly a surprise...
There can be so much build-up that goes into creating a sales funnel. Beyond just the amount of work it takes to write the emails, set up the pages, create the freebie and orchestrate the tech - there’s also the anticipation: Will it work? What happens when I cut the...
I live and breathe sales funnels. They are probably the thing that I do most in my business. I make them and optimize them for myself and my own products. I design and create the full thing for clients through my agency. And I also teach everything I know about the...
Once you’ve settled on an idea for your next (or first) digital product, it’s time to get to creating it. But I know that’s a lot easier said than done. It can feel overwhelming deciding where to start, what should be in it and what the end product should look like....
Sales funnels have been the bread and butter of my business for the past several years. Since starting my agency almost three and a half years ago, I’ve built and consulted on well over 100 sales funnels, in dozens of niches, for any type of offer you could imagine....
Table Of Contents - Jump To: The Ethical Marketing ConversationCornerstones of the Unethical Sales FunnelHow to Approach Building an Ethical Sales FunnelResourcesDisclaimer: As someone with an agency that specializes in creating sales funnels, it felt like a...
One of the ways that we help clients reach their sales funnel goals in the agency is through our funnel fix package. It starts with a funnel audit and then a step by step optimization plan to help bring their funnel strategy, messaging, design, copy and traffic...