Your Content Empire Blog
where content meets productivity, purpose and profitability
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My Top Tool Recommendations for Content Marketing
What are my top tool recommendations for content marketing? In this post, I'm giving you a behind-the-scenes look at every tool we use day to day in our agency to make creating better content easier! I love me some online tools, and I am constantly doing trials or...
The Ultimate Profitable Course Launch Strategy
Most of us have been there before. You create a program that you know is going to be an absolute game-changer for your people. You start your launch off, bubbling over with excitement to share it with everyone and anyone. And then…crickets. Every day that goes by with...
How to Create a Successful Pre-Launch Campaign
Was your last launch a total bust? Most of my agency clients have tried launching a course or product before coming to work with me but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap – barely...
The Ultimate List of 2021 Marketing Stats for Online Business Owners
At the beginning of 2021, we surveyed 425 online business owners on their content marketing, systems and sales strategies to get a picture of what’s working now in content. A major issue with typical marketing surveys out there is that they’re designed to tell you...
How to Create a Profit-Aligned Content Plan to Reach Your Monthly Revenue Goals
Want more sales? Get them using this profit-aligned content plan. Do you ever feel stuck in a pattern of publishing your weekly blog post just because you have to? Or stuck in the create-publish-create-publish grind because it feels like something you should be...
How to Create a Content Bank to Get More ROI from Your Content
My favourite resource for getting more out of the content I create is by using a content bank. Your biggest opportunity here is that you don’t need to constantly be creating new content, but actually doing more with the content you’ve already created. So many...
Creating a Follow-Up System to Book More Clients: Get More Clients (Part 7)
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. This is the final part of the series which focuses on creating your follow-up system. Have you read Part 1 (How to Message Your Service-Based...
The Client Multiplication Strategy: Get More Clients (Part 6)
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. In this part of the series, we're talking about the Client Multiplication Strategy. See the other parts here: Have you read Part 1 (How to...
How to Map Out A Profitable Sales Funnel for Your Business
When it comes to creating a sales funnel plan or the actual building of your funnel, I’m a personal fan of layers – 3 in particular: The Freebie Layer – including your freebie, sign-up page, thank you page and welcome email The Offer Layer – consisting of your email...
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