Your Content Empire Blog

where content meets productivity, purpose and profitability

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Your Content Empire Roadmap

Your Content Empire Roadmap

Decisions, decisions. The road to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and beautiful truth is...

Expertise Mapping: The Most Valuable Asset in My Business

Expertise Mapping: The Most Valuable Asset in My Business

I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...

The Easy Way to Write Your Next Salespage [Free Salespage Copy Kit]

The Easy Way to Write Your Next Salespage [Free Salespage Copy Kit]

Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...

How to Plan & Execute a Profitable Content Campaign

How to Plan & Execute a Profitable Content Campaign

Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...

How to Create Content that Engages Your Audience

How to Create Content that Engages Your Audience

Over the course of the E.A.S.E. Content Strategy Method series, we've been covering the four different types of content that should be present in any content strategy. We've talked about your expertise content. Click here to read the post We've talked about your...

The 4 Best Ways to Use Your Content To Sell Your Offers

The 4 Best Ways to Use Your Content To Sell Your Offers

Over the past couple of weeks, we’ve been exploring the E.A.S.E. Content Strategy Method. So just to recap, the E.A.S.E. Content Strategy Method is a powerful approach to your content strategy that both simplifies the number of platforms you're focused on while also...

How to Create Content that Attracts and Builds Your Audience

How to Create Content that Attracts and Builds Your Audience

Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...

5 Secrets to Content that Establishes You As the Expert

5 Secrets to Content that Establishes You As the Expert

I’m on a mission to help entrepreneurs get out of the weeds when it comes to their content strategy and a big part of that is helping them simplify the number of platforms they’re attempting to use so they can focus on doing less of them, only better.  To that end,...

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