But let’s back up:
Picture this: It’s 2014, a.k.a. the golden age of small business Facebook groups, and post after post was about how impossible it was to get eyeballs on their content and find the time/motivation/inspiration to create enough content to keep the hamster wheel going.
I knew it was a problem because it was mine too.
At the time, I was working full time as a communications consultant for governments and corporations and had first-hand access to the big strategies, techniques and processes used to pull off mega million-dollar content campaigns.
And I wondered: Could these processes be scaled down for small businesses?
Cue the movie makeover montage as I got to work reinventing the resources that would help small business owners go from drowning in to do’s to keeping up with their content strategies and consistently putting out high-quality content and see consistent results (like more sales, more audience growth and visibility) in return.
And since then?
I’ve worked with hundreds of business owners through my agency and thousands of customers through my courses and digital products to help them unlock the secret to content consistency and building their content empires completely on their own terms.