When it comes to creating a sales funnel plan or the actual building of your funnel, I’m a personal fan of layers – 3 in particular: The Freebie Layer – including your freebie, sign-up page, thank you page and welcome email The Offer Layer – consisting of your email...
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The Content Empire Blog – Sales Funnels and Launching
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Busy Business Owner’s Guide to a Profitable Sales Funnel
Without having a profitable sales funnel in place, you may find yourself in a situation when you get to the end of the month, panic-stricken, and wondered where you were going to come up with the revenue needed to simply operate your business? Never mind actually...
The Fill-Your-Pipeline for Services Email Campaign: Get More Clients
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. It does take work – but these things should. In this part, we're talking about how to get more clients using email marketing with my...
The Value Blitz Campaign Method to Book Out Your Services: Get More Clients
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. So if you’ve been struggling to get new clients (or your first client), this series is for YOU! And in this blog post, I'm teaching you my value...
How to Build an Interest List for Your Services: Get More Clients
Want to book more clients? One of the best things to do is to set up an interest list for your services. Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. It does take work – but these things...
How to Put Your Content on Autopilot Using the Forever Funnel Strategy
I’ve been using the Forever Funnel strategy with many of my clients since 2016 and it’s one of my favourite systems to put into place for clients who happen to have a lot of content already created. But this year I started thinking of ways that even those without a...
Create Your Discovery Call System: Get More Clients
Welcome back to this 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. It does take work – but these things should. So if you’ve been struggling to get new clients (or your first client), this series is for YOU! Have...
How to Message Your Service-Based Offer: Get More Clients
I ran an experiment with a few of my service-based clients: How can we use content in 7 days or less to get them more clients (at least 1) for their service based offers. What I loved about this experiment is that it’s super measurable – 7 days + At least 1 client....
Ultimate Guide to Creating a Free Challenge
Challenges have a really special place in my heart and business. I started using a free challenge about four years ago to launch my signature program and mastermind course, and they’ve always proven super successful. What I love about them is not just the sales...
How to Run a Profitable Promoted Pin Campaign
Have you played around with a promoted pin yet? I don’t think there are many places for shoulds in our business … BUT … Pinterest is a ‘strongly recommended’ for businesses using content to build their businesses. It’s why I dedicate nearly an entire module to it in...
The Epic Guide for Creating a High-Converting Webinar
If there’s one type of sales system I love creating - it’s a webinar-based funnel. Webinars are a great tool for connecting and engaging with your audience in a way that builds a lot of rapport. Your customer gets to hear your voice or see you talk in a way that makes...
How To Do a Sales Funnel Audit
Fix your sales funnels instead of starting all over again with a sales funnel audit In the early days of my business, I abandoned plenty of great funnels. When I look back now, I find myself mourning that wasted potential. Like many entrepreneurs, I had a ton of ideas...