Work With Your Content Empire
where content meets productivity, purpose and profitability
Do you need a better way of attracting potential clients or customers plus a reliable way to sell to them?
My guess would be a strong yes – after all, a sales system is the backbone that’ll make or break any business.
“Hailey is a content wizard. I reached out because I needed help organizing and systematizing our email sales funnels. Since we implemented Hailey’s plan three weeks ago, we’ve seen a 160% increase in the number of new email subscribers. Plus, open rates, click-throughs and engagement are up. Hailey is thorough, professional and a pleasure to work with. Hailey offers thoughtful strategic plans as well as execution; I can’t recommend her highly enough.”
– Katie Hunt, Tradeshow Bootcamp
Sound familiar?
- Maybe you feel like you’ve paid your dues by coming up with product or service that you know works (and you’re tired of feeling like you have to work so hard to sell it)?
- Maybe you feel like you’ve hit a plateau in business (and are a little worried that your pool of potential customers and referrals are drying up)?
- Maybe you feel like you can’t take time off from your business without your revenue taking a hit (and want a system that can run in the background on autopilot even when you’re busy on other things)?
- Maybe you have an idea of what you have to do to put a strong sales funnel in place for your business but can’t seem to find the time to actually get it done and into place?
How the process works…
Step 1 – Kick-Off Strategy Call
To design the overall strategy for your funnel and project plan
Step 2 – Freebie Phase
To reverse-engineer the perfect freebie to attract and validate high-quality leads
Step 3 – Offer Phase
To craft a value-building email sequence that woos and converts your prospects into buyers
Step 4 – Traffic Phase
To create a magnetic marketing strategy to oodles of traffic to your freebie and through your funnel
Step 5 – Optimization Phase
To test, measure and tweak your sales funnel to ensure it converts
All you have to do is show up for 4 x 60 minute strategy sessions and provide revisions/approvals to the sales funnel pieces we send you.
à la carte maximizers
those little extras that you can add on to our project at an additional cost.
- Migration to a new email service provider
- Co-creation of a tripwire offer (writing, design and production support)
- Copy and design of salespage and thank you page for your offer
- Ongoing maintenance and content retainer packages are available too
core package
the main event
- 4 x 60-minute strategy and content interview calls
- Design and development of your opt-in gift, opt-in page, thank you page and welcome email
- Copy and development of your email sequence leading from freebie to offer (up to 8 emails including the welcome email)
- Set-up and tech configuration of your funnel in your email service provider (forms, email sequence, automations)
- Testing protocol of your sales funnel designed to recapture all or part of your investment within weeks of launching your funnel (at least 400 current subscribers required for this portion to be included)
- 3-month paid and organic traffic strategy to launch your evergreen sales funnel
- 3-months of measurement and optimization of your marketing and sales funnel
$3000 to $4000 USD (payment plans available)
What They're Saying...
From the copy to the graphics, as well as actually putting the funnel together for me in my email 
provider service, I loved that I could be hands off and she took care of the rest.
“I decided to work with Hailey because I wanted an email funnel that actually converted. And within the first 3 months of launching, we’d enrolled more than 50 new members! I loved that Hailey took control of everything. From the copy to the graphics, as well as actually putting the funnel together for me in my email provider service, I loved that I could be hands off and she took care of the rest. Not only is she excellent at what she does and professional, but she is a pleasure to work with. I will definitely work with Hailey again as my business evolves.” –Alli Elmunzer, The Stock Gallery
What They're Saying...
Hailey will go above and beyond to have this be a successful funnel. She knows allllll the parts of creating a funnel. The strategy, copy, tech, content!
“I knew that I needed a funnel in order to sell my course on autopilot and I also knew how much work a funnel takes and that I needed outside help to bring the funnel to life! Hailey went above and beyond to help me and kept the big picture of my business in mind not just the funnel. While working with Hailey, 15 students did enroll in the funnel, and it was really beneficial to see how to build, test and run a funnel so I know for the future! Hailey will go above and beyond to have this be a successful funnel. She knows allllll the parts of creating a funnel. The strategy, copy, tech, content! There’s so few people that know everything and that is such a huge benefit of booking this!!” – Nevica Vazquez, Marketing Strategist
What They're Saying...
Working with Hailey during our 1:1 sessions and the workshops around workflow and funnels has been amazing.
“I have a solid sales funnel in place that helps me book new clients on a consistent basis and created a small group program that I've run two times this year. I also have created a system for holding monthly masterclasses for my own community and have been booking opportunities to be a guest expert in other people's communities. It's like having a brainstorming and strategy partner all in one!” – Kathryn Brown, www.creatingyourplan.com
frequently asked questions
+ What if I don’t have a very big list yet?
Perfect! I’d rather have you monetize your email list building activities from the get-go instead of waiting until you feel like you have everything just right (you’ll never feel like you do so you’ll be waiting forever if this is your plan). The traffic component of the package will help you attract high-quality traffic instead of the trial-and-error struggle approach. The only piece we may not be able to include within your package is the complimentary testing protocol which requires at least 400 email subscribers to run through.
+ What if I don’t have a product or something to sell?
Our best results come from clients who have proof of concept that their service or product is something their ideal client needs and wants. You may want to wait until you've sold the offer you want to build your funnel around to at least a handful of people. The only real exception is for service-preneurs who've sold their offering one-on-one and now want to create a group program or course around the signature process they use in the private client work. If you haven't gotten proof of concept yet, you may want to wait before investing in this package or check our my signature program Your Content, Your Empire which will help you build an audience while testing your offer ideas!
+ How does this process work?
We’ll build your funnel in 4 phases and each phase will have a 1:1 strategy session. In the kick-off phase, I create the project plan and funnel strategy that'll guide the rest of the project. Then we move to the freebie phase, where I'll handle the design and development of your freebie, opt-in page, thank you page and welcome email. Next up is the offer phase which will see the writing of your email sequence and the actual set-up and build of your funnel. Finally, after the funnel is launched, we move onto the traffic phase. Each phase builds on the next and works together to create a profitable, converting funnel.
+ How much time will I have to invest?
Although it isn't an entirely hands-off process on your end (we infuse your voice and expertise into every piece within the funnel), all of the writing, design and set-up is handled for you. Through the strategy sessions, we'll get the base content needed for the funnel through my content interview process and then you'll review and approve the pieces as they're sent to you! Averaging out past client experiences, each phase of the package (there’s 4 of them) will require approximately 2-3 hours of your time including the 1:1 meeting, pulling additional information, and for the revision process.
+ How do I get started? What are the next steps?
First step is to click that button below and schedule a 20-minute consultation. That way we can make sure this package is the right fit for your project and business. If it’s a match, we'll decide on a date and you'll receive the first invoice and contract! And once those are wrapped up, it’s onto the intake form, welcome party and scheduling our first 1:1 session.
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