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A question I get all the time about opt-in and funnel freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...
Measuring the impact that content marketing has on your business can be anything but straightforward. Not to mention the multitude of things you might be doing that undermine the profitability of your content. This past year, I started experimenting with short...
What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...
When clients come to me to run their launches, it’s usually because they’ve had a horrible experience launching on their own. They’re rightfully upset that they haven’t met their launch goals and usually not met by a long shot. People often don’t realize how much work...
Look at you. Evergreen sales funnel set up and it keeps rocking and rolling, bringing new clients and customers while you’re busy, off working on your all that other business stuff. But there are other types of sales funnels than just your sales funnels. (P.S. No...
Infoproducts are a great way to help your customers at a lower price point and in such a streamlined way that, apart from creating and marketing the actual product, won’t take up too much (or any) of your time. That’s why they’re often referred to as ‘leveraged’...
When people create a new lead magnet for their site or blog, they usually get so wrapped up in the creation process that they breeze right through there-work and have no energy left for the post-work. Understandably! Working on a new idea is exciting business. Here’s...
