I once had a coaching call with a service provider who desperately wanted to start offering digital products so that she could replace some of her income and get back more time. We started by reviewing her content bank, and I noticed in the paid offers column, that...
The Content Empire Blog – Content Strategy and Planning
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4 Steps to a Gotta-Have-It Digital Product Topic
Before I created my first digital product, I was only offering my signature coaching program (Your Content, Your Empire) once a year. For the other 11 months of the year, it felt like I was just creating content for sake of checking ‘create content consistently’ off...
The 6-Figure Content Empire Blueprint: A Step by Step Plan for Growing With Content
In this post, I'm covering my 3-phase, step-by-step content empire blueprint for building a 6-figure business in 2022 (because things have changed!) What would you do if you had to start from scratch all over again with your business? Would you do things differently?...
How to Build a 6-Figure Business in 2022 (My Step-by-Step Revenue Planning Guide)
In this post, we're covering how to build a 6-figure business by setting revenue goals and building a step-by-step plan to reach them using content. Did you know that only 12% of women-owned businesses ever hit 6 figures? In a report commissioned by Amex, they found...
The Social Media Plan for Business Owners Who Don’t Like Social Media
In this post, you're going to learn a simple but effective social media plan for getting more results while spending less time. Remember the days before social media? Nope - well get out because you're making me feel too old. But if you do, you likely remember having...
How to Create Consistent Content + A Content Plan You’ll Stick With
Want to learn how to create consistent content? In this post, you'll learn my 3 simple shifts for creating a content plan you'll stick with. Feel like anytime you create a content plan, you never end up following through? Welcome to a very popular club on the internet...
How to Create Content that Attracts and Builds Your Audience
Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...
How to Create Evergreen Copy Packs to Promote Your Offers
Earlier this year, my brand designer, Nicole Yang, released her DIY Course Design Kit templates that anyone could use to create the images needed to promote their digital courses or products using Canva. Each template kit is based around eight essential images needed...
Your Ultimate Guide to Setting Ambitious Business Goals You’ll Reach
Hold on to your planners, friends, because New Years is on the horizon, and people are about to go gaga for goal setting and planners! I’m super excited for 2021 because I think 2020 has truly been a lesson in goal setting and making sure that the goals we set are...
How To Hire And Train Your Content Dream Team
I want to start by recognizing that it is hard to hire. It doesn't matter what stage of business you're at. Whether you're new and it's your very first hire or whether you have been hiring for a while, there are still struggles when it comes to finding and hiring the...
3 Methods to Generate Tons of Blog Topics Your Audience Will Love
Do you struggle with generating quality blog topics? Writing blogs on topics that interest you and your audience will help keep you motivated and successful. You know what used to stop me dead in my tracks when I’d sit down and try to turn my carefully planned...
Your New Year’s Content Resolutions
I love beginnings. Whether it’s a blank page, a fresh new bottle of shampoo, the start of the year (or even September 1), I’m in my zone when I get to start on a fresh foot. However, like most people, I’m also very likely to enjoy all of the thrills of a new year and...