This post is a part of the Content Empire Takeover series (actually it’s the first one!) Think of it like Tabatha’s Salon Takeover but for online entrepreneurs. My community has told me that they’re craving content that goes beyond a...
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How to Turn A Simple Conversation into Content Gold
Do you struggle to find the words when it comes to creating content or writing copy? In this episode, brand strategist and marketing mentor, Shenee Howard teaches how to leverage your people’s own words into the most irresistible copy and content around – you’ll...
How to Build Your Content Creation Dream Team
If you've ever worked with or wanted to bring in a team to help you execute your marketing and content strategy, you may feel some squeamishness around letting go of control of your brand voice and vision. This theme is all over this week's episode where I...
The Ultimate Guide to Busy-Proofing Your Content Strategy
You know you created your latest content plan with the best intentions (even before you figured out it's probably best to take a busy-proofing your content approach) But when it comes to actually execute – it felt like everything in your life was conspiring to keep...
Creating Your Content Command Centre
This project has been a long time coming. There’s this picture (well multiple pictures) on Pinterest of a Photographer’s Studio Assistant that I’ve been obsessed with for years. Every time I see it, I think about how much I’d love to have a Content Command Centre to...
Confessions of a Part-Time Content Empire Builder
Like most side-hustling entrepreneurs, it’s always been my plan to go full-time in my business. But the idea never really felt really possible or had a definite timeline associated with it (I know, I know, bad SMART goal setter!). The truth is I was lazy. I had (wow)...
How to Create a Results-Boosting Content Systems Playbook
Your operations manual is where you store all of your system information – workflows, team roles, links to templates and tools. I’m always worried about growing too fast – that without the proper foundation to support my business everything will crumble. While that’s...
Busy Business Owner’s Guide to a Doing a Content Detox
Most of what I write about is outgoing content – how to write it, how to publish it, how to leverage it, how to strategize around it. Another big part of content is consumption – and I’m not just talking about looking at your own content from your readers’...
Batching Blog Content: How I Write 20+ Blog Posts Every Month
Maybe it’s the time of year or maybe it’s because my list // community // visibility are growing, but it seems I’m getting more and more email requests to write guest posts and make content contributions to other blogs (even more meta: it's usually requesting that I...
How to Take a Content Break When You REALLY Need It
Does the thought of taking a content break from your blog make you feel bit anxious and nervous? Or is that just be me? It takes consistency to build up the momentum it takes to grow your readership. And taking a break? Feels like you might lose some of that momentum...
What I Learned from 100 Days of Blogging
A few months ago, I completed an experiment of blogging for 100 days straight. I certainly didn’t publish everything I wrote (I knew upfront that a lot of it was going to be crap), but I wanted to form the habit. Daily writing has so many benefits, from...
The Smart Way to Use Curation in Your Content Plan
Curation is the secret weapon of an efficient (and effective) content strategy that builds your business and makes managing your social media profiles simple. You’re probably familiar with this process (or downright sick of hearing about it). There are a ton of...
