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What I Learned from 100 Days of Blogging

Hailey Dale
What I Learned From 100 Days of Blogging | Your Content Empire

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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>

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What I Learned from 100 Days of Blogging

A few months ago, I completed an experiment of blogging for 100 days straight. I certainly didn’t publish everything I wrote (I knew upfront that a lot of it was going to be crap), but I wanted to form the habit. Daily writing has so many benefits, from the science-based health ones to the obvious benefits related to becoming a better communicator and entrepreneur.

What could possibly make me do this to myself? (a real question I received)

I decided to do this because I found the 100 days of making from the Great Discontent and really wanted to undertake something similar – I’d tried previously, with stuff like calligraphy or photography, but had given up before the end of the first week each time. The reason I usually gave up is that I’d end up getting too busy or feel guilty about spending time on the challenge when I had other stuff I had to be doing.

So this time, I decided to do it around blogging. I’d write 100 blogs – whether they’re any good or not – in 100 days.

The How

Whenever I would tell people what I was doing – the question I got the most was about how I stuck to it day in and day out. The simple answer is that I made it a priority (the more complex answer is below, but we’ll get there).

Writing my blog post was the very first thing I did. I’ve always been an early-riser but would usually waste that time checking my email and social media. Instead, I would wake up, make myself a coffee and just sit down and write it. None of my usual drama that comes along with avoiding something – I’d just do it.

One day a week (Saturdays), I would come up with all my topics and outlines for the coming week. I would usually only take 5 minutes with each one.

On another day (Wednesdays), I would review the last 7 posts, rewrite a bit and send some of them to an editor.

What I Learned

Separate the planning from the writing:

When I would sit down to write without an outline, I would stare at my screen and usually write nothing. But when I’d have an outline (even just a few bullet points) of the direction I wanted to go with the piece, writing the post was actually really easy. Since that discovery, I’d spend one day a week coming up with outlines for my next 7 posts.

Writing becomes really easy when you do it all the time:

Writing’s like a muscle – the more you use it, the easier it’ll be. At least for me, I think it’s because I became better at articulating my thoughts through writing. The 100 days made me a much better thinker.

Not everything I write will be good:

I definitely was not batting a thousand when it came to my posts – but there were some gems in there. And I noticed that as time went on, my posts became more consistent. So even though I was writing a post a day, I was only publishing one a week so that left a lot for my content bank (that I can pull if I take a vacation or need something for a guest post).

It’s hard to come up with topics that excited me:

The one challenge that I came up against again and again was the topic challenge. It was difficult to come up with topics that I was excited to write about day in and day out. And the biggest thing I learned is how essential it is to have a topic that satisfies your own curiosity and interest – not just another check-mark in the streak. I even wrote about how to come up with topics that delight you and your readers here.

What I’m Doing Now That It’s Over

In addition to these lessons plus the pretty ingrained habit of writing, I also walked away from the challenge with 58 mostly complete blog posts and other pieces I can tweak and use in other ways. I’m also really proud of myself for sticking with it … although I’m equally relieved to be done with the 100 days. Too intense, too hard to come up with that much content I want to write. It started to feel a bit too procedural.

So what am I doing now? Well, I’m still writing (mostly) every day. I now write 5 blog posts a week with Saturdays dedicated to going over what I’ve written and preparing for the next 5 posts. Occasionally, I’ll kibosh the blog post thing and spend the 5 mornings working on a larger piece of content (a new freebie, an ebook, a webinar, etc.)

I really wanted to keep up the new habit I spent 100 days building and love this quote from Gretchen Rubin about daily writing habits,

“Step by step, you make your way forward. That’s why practices such as daily writing exercises or keeping a daily blog can be so helpful. You see yourself do the work, which shows you that you can do the work. Progress is reassuring and inspiring; panic and then despair set in when you find yourself getting nothing done day after day. One of the painful ironies of work life is that the anxiety of procrastination often makes people even less likely to buckle down in the future.” Gretchen Rubin

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What I Learned From 100 Days of Blogging | Your Content Empire

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What I Learned From 100 Days of Blogging | Your Content Empire
What I Learned From 100 Days of Blogging | Your Content Empire
Hailey Dale
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Freebies vs. Low-Ticket: Which is ACTUALLY better for growing your list? 🤔

Everyone’s raving about low-ticket offers being the holy grail of list building... but is that really true for YOU?

I’m breaking down the honest pros and cons of both strategies so you can make the right choice for your business right now. Swipe through to see:

✅ The hidden advantages of freebies that nobody talks about 

✅ When low-ticket actually makes sense (and when it’s a money pit) 

✅ 5 key factors to consider before making your decision

The truth? There’s no one-size-fits-all answer. But swipe this carousel to figure out which path is right for YOUR specific situation.

P.S. I’m hosting a workshop on March 12th all about how to create a sales funnel that works in 2025. Comment WORKSHOP and I’ll send you the link to sign up.
That bundle or summit you just contributed to? It’s filling your list with dead weight...

Yes, there’s some anecdotal evidence and Cinderella stories from those who they’ve worked for but the majority are doing a lot more harm than good. 

From the participant/customer side: Yes, they get a firehose of information but there’s also so much information that very little (if any) of it gets implemented. 

From the contributor/speaker side: Yes, you get exposure and a big jump in email sign ups, but because all of those people are also signing up for 10+ other people’s lists too, they’re below the lowest form of validated. 

I worked with a client who had started hosting bundles and had grown her email list from just over 1000 to 40000 in a year (!) but when she launched her brand new course couldn’t get a single sale. We worked together after the fact to work on nurturing and validating that list so it came down to around 10K left on the list but after a lot of content, they started converting. 

There’s no way to short cut growing your email list. You’re better off with validated people who want to be there than a whole heap of people who have nearly zero buy-in. 

If you have grown through summits and bundles, have a really good welcome sequence (longer than you think you need) and don’t be afraid to remove people who don’t interact with it. 

One of the things I’m covering in my upcoming workshop all about how to design a funnel offer that’ll sell in 2025 is the validation process. 

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
Launching your funnel is just the FIRST step—not the end goal! 

Too many business owners hit publish and call it a day, then wonder why they’re not seeing results.

The real magic happens in what you do AFTER launch, and I’ve got a system that’s helped my clients’ funnels outperform industry standards by 3X.

Here are the 4 crucial steps I implement after every funnel launch:

1️⃣ Set up a proper measurement system (no more guessing!)
2️⃣ Optimize all your online hotspots (most people miss this completely)
3️⃣ Run my proprietary Testing Protocol with your existing audience
4️⃣ Create a sustainable traffic strategy that fits YOUR business

The Testing Protocol is my secret weapon—it lets you perfect your messaging while generating initial sales to fund your scaling efforts. Your audience becomes both your testers AND your initial investors!

Want me to walk you through my complete post-launch system step-by-step?

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Stop treating your funnel launch as the finish line! After you hit publish is when the REAL work begins.

My “Testing Protocol” strategy has helped client funnels outperform industry standards for years—here’s why:

Instead of leaving your funnel to die after launch, strategically run your existing audience through it in small groups. These “test subjects” (aka your most engaged followers) help you:

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Comment “FUNNELLAUNCH” if you want the full video with ALL 4 strategies for what to do after launching your funnel (hint: most people skip #2 completely!)
What happens after the funnel purchase matters more...

The main goal of your funnel is to make a sale, right? But after you make that sale comes your biggest window of opportunity (my customer multiplication formula) and most people are majorly dropping the ball here ↓

They send the offer and then treat new customers like everyone else on their email list → when they should be treated like anyone but.

Those who do take advantage of this opportunity turn new customers into brand ambassadors, repeat purchases and referrals.

How does this relate back to touchpoints?

This comes back to building your funnel around touchpoints. Looking at data for 2025:

📊 Past customers only need 1–3 touches on average
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📊 Cold prospects require 20–50 touches

Even though it takes WAY less touchpoints to upsell existing customers, most people hyper focus on bringing in new sales when focusing on your existing customers is a much better way to bring in repeat AND new sales.

What is the delight and invite funnel?

That’s where the delight and invite funnel comes in. It becomes your offer delivery sequence with more delight and invite opportunities woven in.

The main goals of this funnel:

🏆 Incorporate feedback loops to get ahead of challenges your customers experience + be first to hear about wins

🏆 Create assets and campaigns around customer results

🏆 Connect directly with new customers to let them know they’re seen and appreciated

🏆 Incentivize them to share the offer with their audiences and friends

🏆 Invite them to exclusive offers

Here’s the customer multiplication formula this funnel is built upon:

Delight x Invite = Turning Every Happy Client Into 2-3 More

This formula (and the strategies behind it) is one of the things I’m covering in an upcoming workshop about designing a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
What I Learned From 100 Days of Blogging | Your Content Empire
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