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Want to learn how to create consistent content? In this post, you'll learn my 3 simple shifts for creating a content plan you'll stick with. Feel like anytime you create a content plan, you never end up following through? Welcome to a very popular club on the internet...
Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...
Earlier this year, my brand designer, Nicole Yang, released her DIY Course Design Kit templates that anyone could use to create the images needed to promote their digital courses or products using Canva. Each template kit is based around eight essential images needed...
Hold on to your planners, friends, because New Years is on the horizon, and people are about to go gaga for goal setting and planners! I’m super excited for 2021 because I think 2020 has truly been a lesson in goal setting and making sure that the goals we set are...
I want to start by recognizing that it is hard to hire. It doesn't matter what stage of business you're at. Whether you're new and it's your very first hire or whether you have been hiring for a while, there are still struggles when it comes to finding and hiring the...
Do you struggle with generating quality blog topics? Writing blogs on topics that interest you and your audience will help keep you motivated and successful. You know what used to stop me dead in my tracks when I’d sit down and try to turn my carefully planned...
I love beginnings. Whether it’s a blank page, a fresh new bottle of shampoo, the start of the year (or even September 1), I’m in my zone when I get to start on a fresh foot. However, like most people, I’m also very likely to enjoy all of the thrills of a new year and...
Welcome to everything you need to know for your annual content planning retreat - part 2. If you missed part 1, you can go back and read it here. If you’ve already gone through it and taken stock of the past year, gotten your dream-on over some juicy goals for the...
Every year in November, I go away for a few days to reflect on the past year and plan for the coming one. Some years, I book a hotel room with an ocean view for two nights, have room service on stand-by, and paint the walls with post-its. Other years, it’s an...
Planning my content by quarters has been a game changer in my business. I’m able to keep up with (and even stay ahead of) my content calendar, be intentional about what I’m publishing in a way that supports my whole business (not just my blog), and I’m able to batch...
As an admittedly heart-centred entrepreneur, money is one of those things that I've had to gradually become more comfortable within my own business – managing it, planning for it, spending it and receiving it. So in this post, I'll be walking you through my complete...
The Minimalist Content Strategy Table Of Contents - Jump To: What is the Minimalist Content Strategy? Why the Capsule Content Method Works How to Create Your Capsule Content Collection What Happens After You've Completed Your Capsule Content Collection? There's a...