Once you’ve settled on an idea for your next (or first) digital product, it’s time to get to creating it. But I know that’s a lot easier said than done. It can feel overwhelming deciding where to start, what should be in it and what the end product should look like....
The Content Empire Blog – Content Strategy and Planning
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The Minimalist Content Strategy
The Minimalist Content Strategy Table Of Contents - Jump To: What is the Minimalist Content Strategy? Why the Capsule Content Method Works How to Create Your Capsule Content Collection What Happens After You've Completed Your Capsule Content Collection? There's a...
How to Break Down a Content Project into Bite-Sized Prompts
Do you get excited about creating big pieces of content for your business (think courses, books, webinars, launches, digital products, sales funnels, etc.)…only to have those dreams dashed by overwhelm? With everything you’re already fitting onto an overflowing plate...
How to Create a Consistent Content Habit in 90 Days
Want to learn how to go from one-off content to creation to consistent content habit in 90 days or less? I know creating content consistently doesn’t come naturally to everyone—believe it or not, it certainly didn’t always for me. I once struggled with crippling...
How I Run 2 x 6-Figure Businesses in Less than 20 Hours a Week
Should running a profitable business steal away every second of your day? Running a 6-figure business takes full commitment, but it doesn’t need to take full-time hours. It’s a commonly believed myth that you need to work 60-hour weeks to run a 6-figure and beyond...
How to Start an Online Business in 2023 – Your Year 1 Online Business Roadmap
Interested in starting an online business in 2023? It’s definitely not too late, even if you think everything's already been done. Think of it this way: The fact that your business idea already exists in the world is proof there’s a demand for it, and now is your...
A Behind-The-Scenes Look at My 2023 Content Plans
It’s pretty much an end-of-the-year ritual. “I can’t believe how quickly this year’s gone!” everyone says at the start of meetings, in endless planning-related Instagram posts and emails stuffed with invites to their particular process for prepping for the new year....
A Year of Content Repurposing: How to Grow More By Creating Less Content From Scratch
What are all things you'd do to grow your business if you knew your content was already handled? You could focus more on networking and collaborations or creating paid ads, or you could shift your focus onto personal outreach or creating an optimized and scalable new...
How to Create Your 2023 CEO Dashboard in Asana
In the post, I'm giving a sneak peek at my CEO Dashboard in Asana and walking you through how to set up your own. Did you start this year with the best of intentions, only to get swept up in the day-to-day operations and weeds? And maybe by the time you realized it,...
Create a Monthly Sales System (Not Sales Goals)
It’s no secret I’m a little obsessed with systems—especially the sales and evergreen varieties. But one of the things I'm especially a fan of are monthly sales systems. And the biggest reason comes to down to this: It’s impossible for you to be everywhere at all...
50+ Funnel Optimization Ideas to Tweak Your Way to More Sales
This post teaches you our signature funnel optimization process and gives you to 50+ ideas on ways to improve your sales funnel results. Funnel results a little lacklustre? You may *think* you checked all the boxes during the funnel creation process, only to find out...
Your 3-Part Plan for Getting Your First Digital Product Sales
You’re finally ready to sell your digital product—it’s the day you’ve been hyping up in your head when you first started working to create it. No doubt you’re eager to open the floodgates (read: cart) and watch the sales come rushing in. But here’s what you need to...