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Want to know the #1 reason your content isn't getting results? I see it all the time: business owners diving into content planning, color-coded editorial calendars, and posting schedules without the ONE thing (hint: it's a one page content strategy template) that...
Ever catch yourself thinking "marketing used to be so much easier" or “my marketing stopped working!” You're not imagining it. Between plummeting social media reach, AI-generated content flooding your feed, and a world that seems to serve up a new crisis every...
In this blog post, I'm giving you a done-for-you marketing plan for service businesses because being a service-based business owner sometimes feels impossible. You’re working in the business, so much, serving your clients. That it can often leave less and less time...
Most of the problems with your current content strategy can be fixed with one tiny shift—changing how you plan your content. Specifically your monthly content planning process which we're covering in this post ↓ The issue with the typical approach is that people make...
Do you have a monthly membership that you’re struggling to get new members in? Or maybe you have a steady stream of new members, but you want to scale it so you have a higher monthly recurring revenue? In this video, I’m giving you the ultimate monthly marketing plan...
There’s a lot of talk about repurposing content. But truth be told, not all content is easy to repurpose. The juicier the post, the more you’re able to squeeze it into new forms. So what makes a repurposable blog post? A simple standard? It’s usually on the longer...
Once you’ve settled on an idea for your next (or first) digital product, it’s time to get to creating it. But I know that’s a lot easier said than done. It can feel overwhelming deciding where to start, what should be in it and what the end product should look like....
As the smart and savvy business owner you are, you know that you’re supposed to focus your energies on the things that have the biggest payoff for your business. And that’s where things can get a little fuzzy with content – it isn’t always easy to pinpoint and track...
In this post, I'm taking you behind-the-scenes of my 40K per month content systems. I never thought I’d see the day when I’d proudly declare that my content strategy and systems are a little boring but that’s just the way I like it. It’s taken a lot of growth to get...
There comes a time in your content creation journey where you start to question whether you’ve already said everything there is to really say about your topics. Basically, do you have enough content? One of the ways you’ll know you’re getting close is when you start...
Just the past week, I’ve seen 5(!) people announcing they’re quitting their businesses. One of them is transitioning to a full-time position. Another one is sort of influencing, sort of writing (or at least experimenting with both to see what happens). And this week...
It’s been a few years since I first introduced the Minimalist Content System (read the post here). Here’s a quick recap: The Minimalist Content Strategy is based on creating a capsule content which is a collection of 12 core blog posts...
