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All or nothing. That’s the biggest mistake I see business owners making when it comes to their content strategies. They believe that if they can’t do everything (or almost everything) they want to with their content, it’s not worth doing anything. Big mistake. There’s...
If you want your launch to be successful, there’s one simple thing you need to do: promote it. And if you feel like there’s only a few ways to promote your next launch, this post will really open your eyes. There are so many different avenues of promotion. You have...
How do you create a competitive content analysis that actually helps your business succeed? This post teaches you how to perform a competitive content analysis so that you can find opportunities to make your content stand out. I work with a long-term retainer client...
Did you know that the strategies for content marketing for service businesses differ from those used for marketing a product-based business? Recently I published a similar post (“The Epic Guide to Content Marketing for Product-Based Businesses”) and thought that my...
I definitely believe that it’s not the size of the list that counts but how you use it. But with that being said you do have to have a list in order to use it, so list building is an incredibly important piece of your marketing strategy puzzle. So maybe you set an...
Want to know the ins-and-outs of content marketing for product businesses? There’s a lot to know if you want to craft an amazing blow-you-away content marketing plan for your product-based business. I think it’s been fairly well-established that I’m a little bit...
When it comes to your quarterly revenue plan - are you on track, below target or have you not even set one? As we near the end of each quarter, business owners are getting ready to reflect on the revenue goals they’ve set. During this time, one of two emotions...
Are you in need of a business retreat? Are your goals feeling a little stale? Yep, it happens. Who we were when we set them and who we are when we’re attempting to implement them can sometimes feel like completely different people. Jekyll and Hyde-esque. That’s...
Who are your content crushes (the people and brands you get inspiration from) and how can you use them to make content that your ideal audience is going to love? In this blog post, I'm teaching you three important steps to follow so you can start drawing inspiration...
Most of us have been there before. You create a program that you know is going to be an absolute game-changer for your people. You start your launch off, bubbling over with excitement to share it with everyone and anyone. And then…crickets. Every day that goes by with...
Was your last launch a total bust? Most of my agency clients have tried launching a course or product before coming to work with me but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap – barely...
At the beginning of 2021, we surveyed 425 online business owners on their content marketing, systems and sales strategies to get a picture of what’s working now in content. A major issue with typical marketing surveys out there is that they’re designed to tell you...
