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This post is a part of the Content Empire Takeover series (actually it’s the first one!) Think of it like Tabatha’s Salon Takeover but for online entrepreneurs. My community has told me that they’re craving content that goes beyond a...
You know you created your latest content plan with the best intentions (even before you figured out it's probably best to take a busy-proofing your content approach) But when it comes to actually execute – it felt like everything in your life was conspiring to keep...
This is the very first of the Content Empire Takeover series and I specifically wanted to find a coach who was having issues with their sales funnel for getting coaching clients. After posting in one of my favourite communities, Maggie Giele was all over it and there...
In this post, I'm teaching your 3 ways to add a human-touch to your automated funnel. People are kind of over funnels. And I can’t blame anyone for feeling this way – confession, I feel this way a lot of the time. They’re so impersonal. And give you the sense that...
Does it feel like anytime you have sales emails to write you get a little stuck on you're supposed to write? That's probably the most common complaint I hear when it comes to sales emails… besides the other side of things where people complain equally about the number...
Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently I’ve been...
An affiliate launch is when you promote someone else's product or service using your content. It's a great way to make an offer, even if you haven't created one yet. So if you've been talking about a particular topic or theme for a while, but don't have anywhere to...
This is the final part of the Sweet Spot Content Series (read the other parts here: part 1 and part 2) where we’ll be taking everything from the previous posts and turning them into a plan of what you can do to make your content stand out...
A question I get all the time about opt-in and funnel freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your...
Measuring the impact that content marketing has on your business can be anything but straightforward. Not to mention the multitude of things you might be doing that undermine the profitability of your content. This past year, I started experimenting with short...
What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...
I have two businesses and two client journey maps for those businesses. I have an agency side that serves my clients who want their content and marketing off their plates and done for them. And I also have my education side where I have the privilege of getting to...
