ENROLLMENT FOR THIS YEAR’S LIVE ROUND ENDS OCTOBER 2ND

Our Live Round Begins on October 3rd

Get Consistent and Build the Foundation of Your 6-Figure+ Content Empire in Just 90 Days

Because it’s time to put an end to hit-or-miss content with low engagement and disappointing sales to show for it

Your Content Empire - Your Content Your Empire - Teaching

LET’S TRY A LITTLE EXPERIMENT

Think of that one business or brand who’s the leader of your industry 💭

Now think about how they’re using content to grow their audience.

I’m betting that they’re showing up and posting pretty consistently.And nope—I’m not a psychic but it’s no coincidence either.

Content is the doorway to growing an engaged, ready-to-buy audience.

Consistency is the thing that keeps you top of mind.

And consistent content is the key to consistent results.

But you already knew that, didn’t you? That’s why you’re here.

Well that, AND…

 You’re tired of creating content plan after content plan and NEVER following through on it

You’ve had more than one comparisonitis crisis when seeing the amazing results other people are getting from their content 

You feel a lack of confidence/motivation/ inspiration which keeps you in stuck city when creating content

 

Basically it just feels like something’s OFF but you can’t put your finger on exactly what it is.

But you already knew that, didn’t you? That’s why you’re here.

Well that, AND…

You’re tired of creating content plan after content plan and NEVER following through on it

You’ve had more than one comparisonitis crisis when seeing the amazing results other people are getting from their content

You feel a lack of confidence/motivation/ inspiration which keeps you in stuck city when creating content

Basically it just feels like something’s OFF but you can’t put your finger on exactly what it is.

Your Content Empire - Your Content Your Empire - Bookshelf

YOU’RE AT YOUR WIT’S END

Which isn’t to say you haven’t been trying…

You’ve downloaded a whole heap of freebies, watched a ton of masterclasses and dropped some dollahs on $27 products that promised to fix everything but *whomp whomp* you’re still exactly where you were before

You’ve maybe even tried hiring a VA but can’t figure out what’s worth outsourcing and what will only take you more time to fix later (because, let’s be honest, there’s still so much that it feels like only you can do)

You’ve given yourself whiplash from trying to keep up with the latest marketing shoulds, content trends and algorithm changes but just feel more overwhelmed and more discouraged than ever

But here’s the dealio…

Those are all just band-aid solutions to a bigger problem.

What you need is a tailored-to-you content foundation and an integrated content strategy that brings all of the random tactics, tools and to-dos together so they’re all supporting the same end goal…

 

… you making real money and real impact with your content.

SOUND LIKE A PLAN? WELL, LET ME INTRODUCE …

Your Content, Your Empire

2022 YCYE MockUp

Your Content, Your Empire Live is my signature online program that helps you finally get rain-or-shine consistent with your content and start seeing consistent growth in just 90 days. It’s based on my proven ‘6-figure content empire foundation’ framework that’s helped hundreds of business owners just like you get out of the weeds and start making real money and real impact with your content.

 

  • You’ll learn the exact content process that I use for myself and with my agency clients that has helped many of them go from a couple hundred dollars in sales per month to regular 5-figure months in less than 90 days. And they do it all without working to the bone, losing sleep, or burning out entirely. Your Content, Your Empire makes content creation stress-free and totally happy.
  • And this isn’t your typical online course or program, either. So don’t expect to sit back, watch hours of videos, do tons of “homework” and think maybe someday I’ll get around to actually using this. I don’t want you to keep consuming content, I want you to start creating your own.
  • All of the videos and templates are designed to get you CREATING and actually using what you learn in your business immediately. Plus, I’ll be whirling around the program, providing guidance, cheers, answering all of your burning content questions and hosting live workshops to keep you moving forward with momentum 😉

I KNOW WHAT YOU’RE THINKING (STILL NOT PSYCHIC, JUST A HUNCH) …

“I don’t have time for another course or program that just sits around collecting digital dust!”

    Well, then it’s a good thing that this is the furthest thing from any other course or program you’ve taken before.

    Reason #1

    This program does NOT feed into information overload. Everything you do as part of this program is work you can immediately use in your business. This is the anti-course graveyard course.

    Reason #2

    You’re getting access to a repeatable and proven system. I don’t just teach this stuff or only have experience making it work for myself. I do this work day in and day out through my agency with dozens of business owners every year across multiple industries and business models.

    Reason #3

    This course gives you back time. Our #1 focus is on creating systems (automated sales system, streamlined content system, savvy social systems) that give you back time and help you finally get consistent with your content.

    HOW IT WORKS

    The Signature 6-Figure Content Empire Framework

    My proven ‘6-figure content empire foundation’ framework has helped hundreds of business owners just like you get out of the weeds and start making real money and real impact with your content.

    your content empire - the 6-figure content Empire foundation

    Phase 1

    Give Your Content a Purpose

    We start by creating an automated sales funnel to build a list of pre-qualified leads and make sure that all of the time you invest into content creation has a purpose.

    Phase 2

    Claim Your Online Hotspot

    Next, we give people a reason to keep coming back to your website through profit-prioritized content creation and focus on the systems that’ll help you get rain-or-shine consistent.

    Phase 3

    A Fill-Your-Funnel Traffic Plan

    Finally, we’re ready to pump up the traffic to your content and website and you can choose from our step-by-step traffic blueprints – Fill-Your-Funnel Paid Ad Campaigns, Low-Maintenance Pinterest, Savvy Social Media, Genius Guesting.

    “Before I purchased Your Content, Your Empire, my blog post content was unorganized and all over the place and I was writing about any and everything. I had maybe 50 views per day. YCYE gave me the content strategy I needed to attract and sell to my audience, increase my website page views to over 75,000 with 75% of the traffic coming from organic sources. It was a life saver.”

    Michelle Williams, www.theignitedteacher.com

    “Your Content, Your Empire is a course + coaching combo that help you simplify your entire business model, offers, content, and basically life! YCYE has helped me so much with my content and overall business systems, helping me quit my 9-5 job, become a digital nomad, have systems set up to make better decisions, and reach consistent 4-figure months. Group calls with Hailey are priceless + live rounds every year are my favourite parts of the program. I love it so much and am really grateful to be a part of YCYE community.”

    Becca Rich, www.theholistictimecoach.com

    Your Content Empire - Step by Step Plan

    WHAT’S INCLUDED

    Your Step-by-Step (But Completely Customizable) Content Empire Roadmap

    9 On-Demand Modules

    The entire process is laid out for you step-by-step so you can follow along or jump to what you need when you need it

    Implementation Checklists, Templates and Swipe Files

    Based on the exclusive processes we use in our agency, each lesson comes with everything you need to take action immediately

    Videos, Audio Files and Written Transcripts

    You have a preferred learning style and we’ve got you covered, whether you want to listen on the go, read at your leisure, or watch the videos #MaximumAccessibility

    90-day Action Plan

    To help you implement that entire 6-figure content empire foundation in 90 days

    8 Live 2-Hour Workshops

    2-hour workshops to help you take guided and focused action towards implementing the program content and a chance to ask questions and get support

    Graduation Call

    Graduation call on December 9th to celebrate your progress, create your next action plan and get individualized support

    Lifetime Access

    Things change and the program gets updated on the regular to reflect that, so you’ll always have access to any of these new additions and updates

    Get Started Today For $147

    The Your Content, Your Empire Advantage

    A Surefire Fix For…

    Inconsistent Content

    We design and document a content system that’s completely tailored to you and makes content creation so fun, efficient, and profitable that you can’t help but be consistent with it.

    Inconsistent Sales

    We start by creating an automated sales system so you sell 24-7 and can focus on scaling traffic knowing there’s a system in place to attract and sell to your audience consistently.

    Inconsistent Promotion

    We create a traffic system leveraging social media, Pinterest, paid ads, and guesting that make it seem like you’re everywhere without needing to spend the time to actually be everywhere.

    “I love the coworking calls and Hailey’s laser-sharp and oh-so-warm support. The systematic approach of the modules. The worksheets and step-by-step processes. I learned to create SYSTEMS to consistently produce content… And learned so much about the different layers (oh, not just brainstorming!??!) it takes to turn content from an idea into… ultimately… a CLIENT whose life is being changed by my content.”

    Michele Lisenbury Christensen, www.lisenbury.com

    “I was completely lost when it came to my content and how to make it work for me. Seriously, not even the crickets would show up! Your Content, Your Empire gave me a firm push into blogging consistently, finding my voice, and reusing the content in my social media. I followed the challenge outline to arrange my own, the webinar strategy book to get a couple under my belt, and her coaching to learn how to take my business to the next level when it comes to giving valuable info to my followers. Thanks to Hailey, I went from a designer wondering where all my people were, to creating targeted content that not only attracts but shows my audience that I’m the expert and go to person! Creating content is now planned, strategic, organized, and yes, easy.”

    Yasmine Robles, www.roblesdesigns.com

    Let’s Take A Closer Look

    What Our Time Together Will Look Like

    Week 1 – Oct 3rd

    Content Empire Prep School

    Create a strong organizational foundation for your content, including your operations manual, content bank, digital filing system, and measurement workflows in this week’s program content. Plus attend the weekly workshop: “Content Organization Co-Working”

    Week 2 – Oct 10th

    Your Sales Funnel Strategy

    Map out your automated sales system and reverse engineer your goals so that you have a roadmap to follow when creating and pulling together all of the required pieces in this week’s program content. Plus attend the weekly workshop: “Sales Funnel Strategy Planning Session”

    Week 2 – Oct 10th

    Your Sales Funnel Strategy

    Map out your automated sales system and reverse engineer your goals so that you have a roadmap to follow when creating and pulling together all of the required pieces in this week’s program content. Plus attend the weekly workshop: “Sales Funnel Strategy Planning Session”

    Week 3 – Oct 17th

    Your Flagship Freebie

    Make a strategic decision on the best lead magnet for your audience and offer and then finish preparing that freebie from creation to design to delivery in this week’s program content. Plus attend the weekly workshop: “The Placeholder Freebie” to get a freebie finished just 2 hours.

    Week 4 – Oct 24th

    Your Irresistible Offer System

    Craft an offer your dream clients and customers can’t refuse by writing a freebie follow-up email sequence that gets them excited about taking the next step with you, plus set up your complete funnel. By the end of this module, you have a fully-functioning sales system. Plus attend this week’s workshop: “Email Sequence Headstart” to finish the bulk of your follow-up sequence in just 2 hours.

    Week 4 – Oct 24th

    Your Irresistible Offer System

    Craft an offer your dream clients and customers can’t refuse by writing a freebie follow-up email sequence that gets them excited about taking the next step with you, plus set up your complete funnel. By the end of this module, you have a fully-functioning sales system. Plus attend this week’s workshop: “Email Sequence Headstart” to finish the bulk of your follow-up sequence in just 2 hours.

    Week 5 – oct 31st

    Catch-Up Week

    A breather week so you can finish up your sales system.

    week 6 – nov 7th

    Your Funnel Traffic System

    Design your overarching traffic strategy, including an editorial calendar and marketing plan for the 3 levels of your sales system, plus craft irresistible promotional copy and images in this week’s program content. Plus attend the weekly workshop: “Your Funnel Launch Plan.”

    week 7 – nov 14th

    Brilliant Blogging and Emails

    Master your ‘owned’ content marketing by creating a sustainable and strategic blogging workflow and email marketing strategy that keeps your email list nurtured and gets your offer in front of them more regularly in this week’s program content. Plus attend the weekly workshop: “Your Minimalist Content Strategy.”

    week 7 – nov 14th

    Brilliant Blogging and Emails

    Master your ‘owned’ content marketing by creating a sustainable and strategic blogging workflow and email marketing strategy that keeps your email list nurtured and gets your offer in front of them more regularly in this week’s program content. Plus attend the weekly workshop: “Your Minimalist Content Strategy.”

    week 8 – nov 21st

    Savvy Social Media Systems

    Tame the time-sucking beast that is social media by getting strategic about WHERE you’re showing up and building out systems to minimize the time it takes to build an audience on those social media platforms. Plus we’ll get your Pinterest set up and optimized to be your #1 traffic source on autopilot. Plus attend this week’s workshop: “Your Social Media Systems.”

    Week 9 – nov 28th

    Genius Guesting Methods

    Leverage the power of other people’s audiences through podcast interviews, guest blogging, and collaborations by creating a system for designing and streamlining a pitch sprint in this week’s program content. Plus attend the weekly workshop: “Guesting Pitch Sprint.”

    Week 9 – nov 28th

    Genius Guesting Methods

    Leverage the power of other people’s audiences through podcast interviews, guest blogging, and collaborations by creating a system for designing and streamlining a pitch sprint in this week’s program content. Plus attend the weekly workshop: “Guesting Pitch Sprint.”

    week 10 – dec 5th

    Fill-Your-Funnel Paid Ads

    Design and run a paid advertising campaign to drive traffic to your funnel so that you can start scaling your traffic in a profitable way in this week’s program content. Plus attend the weekly workshop: “Your Profitable Ad Campaign”

    GRADUATION CALL (DEC 9TH)

    A 2-hour get-together to celebrate your progress in the program, plot your next action steps for the new year and get hot seat coaching.

    Join for 3 Weeks – 100% Risk-Free Trial

    If you complete the first 3 week’s of content and attend the live workshops and are not 100% satisfied, then you can simply send us your completed work and request a refund within the first 3 weeks. Full refund, no questions asked! See full terms here.

    Thought that was it? Think again.

    The Bonuses

    Monthly Coaching and CoWorking Calls

    Monthly Coaching and CoWorking Calls from January to August 2023

    To get personalized feedback and advice from me. My eyeballs all over your content.

    Your Content Empire - Your Content Your Empire - 90-Day Action Plan

    90-Day Action Plan

    To get a step-by-step action plan to complete the program and get the foundation for your 6-figure content empire in place in just 90 days.

    Your Content Empire - Your Content Your Empire - Done-For-You Content Systems

    Done-For-You Content Systems

    3 completely done-for-you content workflows to choose from depending on whether you’re a fan of written blog posts, podcasts, or videos.

    Your Content Empire - Your Content Your Empire - Annual Content Planner for LIFE

    Annual Content Planner for LIFE

    Get complementary access to the 2023 Content Empire Planner in October (and every year’s planner after that too!)

    Your Content Empire - Your Content Your Empire - Minimalist Content Strategy + Forever Funnel Workshops

    Minimalist Content Strategy + Forever Funnel Workshops

    2 follow-along-with-me workshops to put your content on autopilot and take a ‘less but better’ approach.

    9 Cash-Injection Blueprints

    Pull out and use them when you need to generate some extra cash flow in your business pronto.

    Ready to Build Your Content Empire?

    Choose the plan that works for you

    Most Flexible

    • 9 on-demand modules 
    • 8 live workshops + the graduation call
    • Implementation checklists, templates and swipe files 
    • Videos, audio files and written transcripts 
    • 90-day action plan 
    • Monthly coaching calls
    • Monthly coworking calls
    • Lifetime access 
    • Bonuses galore – annual content planners (FOR LIFE), on-demand workshop library, cash-injection campaign blueprints, and MORE!

    Most Flexible

    9 on-demand modules 

    Implementation checklists, templates and swipe files 

    Videos, audio files and written transcripts 

    90-day action plan 

    Monthly coaching calls

    Monthly coworking calls

    Lifetime access 

    Bonuses galore – annual content planners (FOR LIFE), on-demand workshop library, cash-injection campaign blueprints, and MORE!

    Most Accessible: 12 x $147

    (Regular 12 x $197)

    Best deal

    • 9 on-demand modules 
    • 8 live workshops + the graduation call
    • Implementation checklists, templates and swipe files 
    • Videos, audio files and written transcripts 
    • 90-day action plan 
    • Monthly coaching calls
    • Monthly coworking calls
    • Lifetime access 
    • Bonuses galore – annual content planners (FOR LIFE), on-demand workshop library, cash-injection campaign blueprints, and MORE!

    Best deal

    9 on-demand modules 

    Implementation checklists, templates and swipe files 

    Videos, audio files and written transcripts 

    90-day action plan 

    Monthly coaching calls

    Monthly coworking calls

    Lifetime access 

    Bonuses galore – annual content planners (FOR LIFE), on-demand workshop library, cash-injection campaign blueprints, and MORE!

    Most Savings: $1497

    (Regular $1997, Save $500)

    Meet Your Mentor

    Hey there, I’m Hailey 👋

    I work with business owners who S-T-R-U-G-G-L-E to create content consistently—let alone turn it into evergreen sales funnels that actually work.

    I show them how to grow their audiences and sales using content – while making the entire process easier through simple workflows and systems.

    When I’m not talking all things content and funnels? I’m usually catching up on episodes of Real Housewives, geeking out over my latest planner find or serving up prosecco on tap in my vintage horse trailer mobile bar.

    “I went from never sending emails to regularly producing emails, and actually redesigned my signature program with a sales strategy. I’d recommend Your Content, Your Empire for anyone who has been trying to sell a something but hasn’t been quite been clear of how to move people through a sales funnel in a strategic way and finds they spend to much time thinking about what to do and not enough time doing it.”

    Alecia St. Germain, www.consciousedge.com

    “I signed up because I wanted content to my main marketing method, but I was struggling to find consistency. YCYE helped me start a YouTube channel and I’ve consistently put out a new video/blog every single week! And using this method for sharing my posts to Pinterest, I’ve doubled my Pinterest reach it’s become my number one traffic source to my website. This course isn’t a click through and be done type of course. I seriously refer to various models EVERY single month when I batch my content. I’m always finding a new nugget I missed the last time. I finally have found my sweet spot in creating content that resonates with my ideal clients AND is fun for me to create.”

    Erin Alexander, www.productpowerhouse.co

    If you’re considering joining Your Content, Your Empire now is the time to take action.

    If you’re tired of never “following through” when it comes to your content, or annoyed at your lack of consistency, this program will fix those woes once and for all.

    I know you’re busy. I get it. But I’m here to give you your time back.

    You won’t have to cobble together advice from a bunch of different podcasts or “experts” anymore. You’ll have an easy & actionable content strategy that you’ll actually implement.

    I promise you… you’ll wish you started this program today 90 days from now.

    I hope to see you inside Your Content, Your Empire Live—and I can’t wait to help you build your 6-figure+ content empire, together.

    xo, Hailey

    xo, Hailey

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