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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>


Get More Clients from Your Content – Part 2

The next part of the system (see part 1 here) deals with discovery calls.

You either love ‘em or you hate ‘em.

I usually hear one of two types of complaints:

Side 1 goes something like… “When people actually talk to me or get on a call when me, that’s when they see how valuable my services are and want to work with me. But how the heck do I get more people on the phone?”

While Side 2 goes something like… “I don’t like doing discovery calls because I never know what to say or how to ‘pitch’ myself and my services.”

If you relate to one of these sides, then this part of the series is for you! And truly if you are a service-based entrepreneur chances are people are going to want to talk with you before pulling the trigger to work with you.

About this series

This is a 7-part series that’ll take you through the steps of gaining at least 1 client in as little as 7 days. It does take work – but these things should. So if you’ve been struggling to get new clients (or your first client), this series is for YOU!

Have you read part 1? If not go here, link

Let’s Get Started – Create your discovery call system

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Step 1 – Getting them on the phone

To start with, how do you get your prospect on the phone or on Skype? There are two parts to this…

(1) The discovery call booking process, from the time they sign up for the call until you have them on the line

(2) How to promote your discovery calls so that your prospect are even aware that they’re available For part 1, start by mapping out the process of getting your prospect on the line.

For part 1, start by mapping out the process of getting your prospect on the line.

Do they fill out a form and then you get back to them to book it? Or do they go straight to a calendar to book their call?

Do they receive an email confirmation of the call and what does it say? How do you remind them about the call?

Personally, I like to make this process as automated as possible, although it is always nice to have a bit of information about what they’re looking for in the call.

For part 2, how do you get the word out about your call?

First, you have to know how to position the call? How can you communicate the benefits so that it’s something that people will want to sign up for?

What’s in it for them in they talk to you? Sorry but very few people are going to sign up if it’s just a “I’m just going to pitch at you” call.

What’s your call-to-action when telling them to sign up?

How will you get the word out about the discovery call? Some options are:

Ends of blog posts // Newsletter // Button on website // Social media // Facebook groups // in your freebies // Webinars // Guest posting // Networks

After you’ve finished outlining all of these pieces of your discovery call process, create a graphic or visual ad for your discovery call. This could include:

  • Nice picture of you
  • Call to action
  • Main benefit for them when they take you up on this free offer

Implement this step:

  1. Create your discovery call pitch to use with your visual ad
  2. Create the pieces in your discovery call booking workflow

Step 2 – Once they’re on the phone

Once you have them on the phone – half your battle is over because obviously, you’ll dazzle them with your delightful personality 😉

But even with this in your back pocket, it’s still a good idea to have a loose script or outline of points to hit during the call to help guide the conversation.

So create an outline for the call that starts with listening to their biggest issue (as it relates to your niche), asking intelligent questions to get the root of the problem and provide 1-2 real solutions for one of their biggest annoyances. Then move on to how you can help them even more.

Here’s a general outline that I follow in my calls:

  • Greeting
  • Their Problem
  • 1-2 solution for their problem or pointers in the right direction
  • About me // my process
  • Answer any questions
  • Next steps in working together

So what is your process for discovery calls? Having a plan ahead of time will help you have a lot more confidence and to guide the conversion with ease.

Step 3 – Closing the deal

The final step is closing the deal. There are two parts to this.

The first is the actual pitch at the end of your call. If you’ve followed your outline though and have explained the solution you provide, how you provide it and have given a sample of your work (by providing a real, ‘take this step’ solution to one of the issues on the call), your work here is pretty much done.

The main key is to leave the call knowing what the next step is.

You can be subtle: Is there anything else you need help with regarding x? Okay great, here are the next steps….

Or direct: Would you be interested in working together further on x and y so that you can have z? Okay, great. Here are the next steps….

I don’t believe in making this overcomplicated or even manipulative as some sales gurus would have you believe. If they want to work together, great. If not, well you got some great practice and based on how much you’ve promoted your discovery calls, you have a lot more of them to do J

The second part of closing the deal is following up. Even if they’ve said they aren’t interested or weren’t super direct about it – send them a follow-up email a few days later, thanking them for speaking with you and checking in to see if they’ve had a chance to implement your solution!

So many sales are closed in the follow-up. Don’t neglect it, especially since it shows you’re an actual person who cares about how your prospect is doing (even if they never become a customer)!

Need some extra support with this process? Click on the image below to get the step 2 workbook

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