Are You Missing THESE Systems for Consistent 10K/Months?

Are you missing an essential system for hitting 10K a month consistently?

I've been doing quite a few coaching calls lately, and this question keeps coming up over and over. It's like you’re trying to bake your grandmother's famous chocolate chip cookies but you only have half the recipe. You might have the flour and the eggs, maybe even the chocolate, but without all the ingredients working together in the right order… you're just not gonna get those cookies.

The same thing happens in your business. You might have great content, you might even have a solid offer, but if you're missing even one of these five non-negotiable systems, you're going to find yourself working a lot harder than you have to be and maybe working on things that aren’t actually going to make a difference.

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As I’m coming up on the launch of the 10K Monthly Content System – a program I’ve been running for several years now – I’ve been thinking a lot about what systems matter the most for that first benchmark of hitting 10K a month consistently.

It really wasn’t that difficult to distill it down to these core five because they’re actually the ones the entire program is built around. But even with that being said, I’m putting this out there as a public service announcement.

I’ve seen so many business owners struggling lately to make sales, and I want to remind you to bring it back to the basics. These are five very powerful, very potent systems that are going to make a really big difference in your business.

So even if you don’t end up joining me in the 10K Monthly Content System – which I hope you do, we’re running our live round and there’s a bonus business model strategy session call that many people tell me is worth the entire investment of the program – you’ll still have these systems that you can work on setting up for yourself.

System #1: Monthly Revenue Planning System

The first system in this $10K a monthly systems suite is your Monthly Revenue Planning System.

When was the last time you actually sold your offer?

I know, I know – you have sales goals. You’ve written them down, maybe even put them on a vision board. But what I see happening with so many business owners is that they’ll tell me all about their ambitious revenue targets, and then when we pull back the curtains to examine why they’re not hitting those numbers, it inevitably comes back to this simple question – when was the last time you actively sold your offer?

If you want to sell more, you have to sell more. Meaning you have to sell more.

And not only are most people not selling very often, they’re also selling kind of half-assedly when they do. (Sound familiar?)

This is exactly why the Monthly Revenue Planning System is your first non-negotiable system in this $10K a monthly systems suite. It’s going to help you get intentional about your selling instead of hoping it just happens.

Your first step to selling more? Plan for it.

Here’s Your Monthly Revenue Planning Framework:

Step 1: Set Your Monthly Goal

How much do you want to make this month? Write down a specific number. (And yes, this high-level process should be tailored to your specific business model – which is exactly what we dive deep into in the 10K Monthly Content System.)

Step 2: Choose ONE Offer to Focus On

Don’t just stop at the goal. What specific offer are you focused on selling this month to reach that number?

Here’s where I see a huge mistake: people say they want to hit their sales goal, but then they try to promote ALL their offers at once. They think, “Hey, I have all these amazing programs – I want to focus on selling everything!”

But that’s exactly what’s going to stop you from hitting your goal.

When you try to sell everything, your content has no focus. Your audience gets confused. Yes, your other offers might sell passively through your funnels, but outwardly? All of your content should be leading back to ONE specific offer – whether that’s your signature program or a gateway offer that upsells to your higher-tier services.

Step 3: Do the Math on Sales

Based on your current price points, how many sales do you need to make? Get specific here.

Step 4: Calculate Your Lead Requirements

Now we’re going to work backwards with some simple math. Take the number of sales you want to make and divide it by your average conversion rate percentage. That tells you how many leads you need.

Then ask yourself: How are you going to get those leads? Are you using something free (like a lead magnet)? Are you using a paid micro-offer to attract buyers?

Keep in mind the trade-offs here. If you go the micro-offer route with paid ads, you’ll pay more for fewer leads – but you’ll have a much higher conversion rate as long as there’s a strong connection between your lead generator and your main offer. With free lead magnets, you’ll pay less per lead but typically see lower conversion rates.

Step 5: Calculate Your Traffic Needs

One more bit of math: take your lead target and divide it by your average opt-in rate percentage. This gives you the amount of unique traffic you need to hit your goal.

Why This Math Matters

Okay, so you might be thinking these numbers feel impossibly high right now. But what I love about this system: it helps you grow your audience every single time you run it.

Even if you don’t hit your exact goal in month one, every time you run this process, you’re building your email list through your lead magnet. Month after month, you’re growing the audience you get to launch to.

The key is setting the intention. Having this monthly revenue planning system is your foundation – everything else we’re going to talk about builds from here.

So what makes a good monthly revenue plan? It’s specific, it’s math-based, and it’s focused on ONE clear offer that becomes the star of all your content for that month.

System #2 is your Monthly Sales System

Once you’ve set your monthly revenue goal and chosen your focus offer. Now what? How are you actually going to make those sales happen?

Enter your Monthly Sales System – the “how” behind hitting that revenue target you just planned for. (I covered this system in detail a couple weeks ago, so I’ll pop that link in the description if you want to dive deeper.)

Here’s the best part: you’re not going to be designing this from scratch every single month. You’ll be plugging in different posts and pieces, but it’s the same reliable process every time.

Your monthly workflow looks like this: Create your monthly revenue plan, then design your monthly sales system. Simple, strategic, repeatable.

My Favorite Sales System: The Monthly Content Campaign

This is my go-to system for getting clients to 10K a month because it transforms the ROI potential of your regular content.

You’re doing your normal content strategy anyway, right? Blog posts, podcasts, newsletters, social media – all the things you’re already creating. The Monthly Content Campaign system simply designs that content so it’s leading to a promotion of your offer.

It’s the only sales system you need to hit 10K monthly. (Though you can definitely stack on other systems like evergreen funnels or launch sequences once you’ve mastered this foundation.)

Here’s How It Works:

Component 1: Hand Raiser Freebie: 

You need something – usually a simple download – that’s highly relevant to your offer with serious intent potential. When people sign up for this, they’re essentially raising their hand saying, “Yes, I’m interested in solving this specific problem.”

The key is making sure it’s directly connected to your offer topic. And here’s what I love about PDF freebies: unlike other freebie types, they have high intent AND you can get cost-per-leads fairly low right now.

Component 2: 3-4 Weeks of Nurture Content

This is just your regular editorial calendar! Your blog posts, podcast episodes, YouTube videos, plus the newsletters that drive traffic there and your regular social media content. The difference? Every piece is strategically designed to nurture people toward your offer.

Component 3: 1 Week of Sales

Either sales emails off the back of a live workshop or webinar, or just standalone sales emails, plus sales posts for one week.

The High-Level Steps:

• Choose your hand raiser freebie** (ideally something you already have)
• Choose your nurture content topics and bundles
• Write your sales emails
• Run your regular monthly content calendar

What I love most about this system is that you’re not adding more work to your plate – you’re making your existing content work harder for your business.

Through this approach, you’re building your audience AND moving people through a strategic journey that ends with them ready to buy from you at the same time.

System #3: Weekly Content Workflow

So you've got your monthly sales system planned. Now it's time to actually execute that plan with your Weekly Content System.

This is a really important system for scaling to 10K because without it, you'll likely struggle to consistently follow through on your content calendar. If you're regularly letting content deadlines slide, this is your wake-up call to build out this system.

I love what James Clear, author of Atomic Habits, says about systems versus goals. He talks about how if there's a gap between your goals and your systems – the system is always going to win.

So it doesn't do you any good to have a goal of making 10K a month if you don't also have the systems to back that up. Your weekly content workflow IS that system that helps you reach that goal.

What Is Your Weekly Content System?

In essence, it's the workflow you follow to produce and publish your weekly content bundle – everything from your long-form content piece to your newsletter and social media posts.

Think of it as your content production assembly line. When you have a clear, documented process, creating content becomes so much easier (and faster).

How to Design Your Weekly Content System:

Step 1: List Everything You Need

• Start by listing everything that goes into your weekly content bundle. That might include:
• Your long-form content piece (blog post, podcast episode, YouTube video)
• Edited video or graphics
• Images that accompany the content
• Your newsletter content
• Social media copy
• Any additional promotional materials

Step 2: Identify Your Tools, Templates, and Examples

For each piece you identified, ask yourself:

• Is there a template I use for this?
• What tools do I use (or could I use)?
• Are there examples of this done well that I want to aspire to?

Step 3: Document Your Process

Here's where the magic happens. The next time you create each of these elements, take the extra time to document all the steps you take.

Pro tip: Record yourself doing it (even if it's a super long video), have it transcribed, and then use AI to create that initial documentation. Just narrate what you're doing as you go – this little shortcut will save you hours.

Step 4: Refine and Improve

For the next 2-3 times you create each piece, reference your documented steps and add more detail or make changes as needed. You might identify additional templates, tools, or examples that could make the system even more streamlined.

Why This System Is Essential for 10K Growth

There are three key reasons this system is non-negotiable for consistent scaling:

1. Rain or Shine Marketing Consistency: The more you market, the more you sell. And consistent marketing becomes possible when you have a system that works whether you feel motivated or not.
2. Batch Processing Power: You'll find opportunities to group similar tasks together, saving you massive time from context switching between different types of work or different tools.
3. Easy Outsourcing: As soon as you're ready to bring on help – whether it's a VA to handle some of the operational pieces of content publishing – it's going to be so much easier when you already have everything documented. Through this work, I've found that having great documentation allows me to hire without doing any real training. Of course, I still need to do quality control and give feedback, but for the most part, I don't need to train anyone because I have the written steps AND the videos.

When you have systems like this, you're not just creating content – you're building a strategic business asset that can scale with you.

System #4 – Daily Content System

This is another system I've covered in detail previously (I'll pop those episode links below), but I have to tell you – I've seen this system dramatically change the circumstances of so many businesses over the past year.

This is really the perfect fourth pillar to add after you have your revenue planning, sales system, and weekly content system in place. It's pillar 4 of the 10K Monthly Content Systems.

People come to me saying things like their business feels broken, or they're working all the time without seeing results, or they're nowhere near that 10K goal even though they're putting in the effort.

To go back to James Clear's example about the gap between goals and systems – when there's a wide disconnect, people try this system and things start turning around pretty quickly.

Here's How It Works:

• Every single workday, you're going to spend 1 hour on your daily content and marketing:
• 20 minutes creating a piece of content
• 20 minutes publishing a piece of content
• 20 minutes engaging with your existing audience

Why This System Is So Powerful:

The Creating Component: Cultivate Your Own Ideas

We want to get you in the habit of cultivating and articulating your own ideas – especially before you start consuming other people's content.

This is one of the biggest patterns I see with businesses stuck under 10K: they're investing not just time, but serious money too. They're buying courses, working through programs, trying different templates, purchasing all these $27 products. They're consuming so much but not necessarily turning that into action.

This is one of the number one things I designed the 10K Monthly Content System to combat. It's all about action, implementation, and systems. This daily creating habit gets you out of the consumption-only trap.

The Publishing Component: Share Your Ideas

A lot of people will create content but then shy away when it comes to actually sharing it. I want you to get in the habit of putting your ideas out there.

This is way more about the reps and the habit of sharing than it is about immediate results. But trust that the results will come the more you do this – and it happens pretty quickly.

We're not obsessing over metrics here; it's about building the muscle of showing up consistently, especially when you're first getting started.

The Engaging Component: Have Real Conversations

We want you actively having 2-way conversations with people already in your audience

For this you can break it into categories: people who’ve recently purchased something from you, people who’ve recently followed you, people who’ve recently commented on your stories or posts, active engagers in your audience

Here’s a Bonus Tip: Publishing a piece of content can also mean publishing a story! For example, I generally publish either a post, email, or Pinterest pins for the week, but I'm also almost always publishing one story because that feeds into the engagement part – giving people something to respond to and chat about.

This system works because it creates momentum. You're building the habits that directly support revenue growth while staying connected to your audience in a genuine way.

System #5 – Quarterly Traffic System

Here's what I see happening all the time: people rush to traffic as the answer to all their business problems. “If I only had more traffic, if I only had more people following me…” But they're not actually set up to handle that traffic.

The first question you have to ask yourself is: Am I even equipped to deal with an influx of traffic?

Without the foundational systems we've just covered – the revenue planning, sales system, weekly content, and daily content systems – the traffic you're so focused on acquiring isn't set up to actually go anywhere. It doesn't have a purpose.

Then what happens? You've either wasted a ton of money on traffic that doesn't lead to ROI and you get burnt out, or you just quit traffic altogether because it “doesn't work.” When really, you were just missing one piece (or multiple pieces) of the overall system that would make it all work together.

As much as we focus on these individual systems, it's even more important to step back and see them as an ecosystem. If even one piece is missing, you're leaving huge profit holes that need to be plugged for everything to work together and support each other.

This is why the Quarterly Traffic System comes last in the 10K Monthly Content System. 

Here's the magic that happens when you have the foundation in place:

Greater ROI leads to more sales. When you already have these systems set up and you spend money or time to get traffic, you're going to see scalable results with greater ROI and more sales. Which gives you more money to reinvest back into those systems – whether that's hiring someone, outsourcing, or spending more on ads with a proven formula.

Plus, you're not wasting the money you're spending. One of the biggest mistakes I see is people spending all this money on traffic and then… nothing happens. All that money was just wasted because the systems weren't there to convert that traffic into customers.

How to Set Up Your Quarterly Traffic System:

Step 1: Choose Your Platform of Focus

You do not need to focus on multiple traffic sources, especially at first. You can certainly layer and stack them later, but you don't need a ton right now.

I recommend focusing on ONE at a time. Once you've either outsourced it, systemized it, or streamlined it, then you can consider adding another. But for each 90-day period, just choose one.

In the 10K Monthly Content System, we have plug-and-play systems for the 4 main traffic drivers:

• Meta ads
• SEO (including AI search)
• Pinterest
• Guesting (podcast pitching, teaching in other people's groups – those big visibility boosts)

Step 2: Create Your 90-Day Strategy

Once you've decided which platform to focus on, create your 90-day strategy broken down into monthly, weekly, and daily actions.

I really recommend committing to the full 90 days because most of these strategies take time to work, and most have a cumulative effect. You'll start seeing bigger and bigger results from your focused effort, but you need to give it enough time to actually work.

Step 3: Run Your Plan

Commit to those 90 days. Show up consistently. Trust the process.

Step 4: Measure and Decide

• After your 90 days, you'll measure results and decide what's next:
• Drop this platform and focus on a different one?
• Systemize it and either automate or delegate to a team member?
• Run it again for another 90-day focus?

The important thing is to have your foundation systems in place first. When you do, traffic becomes rocket fuel for a machine that's already working – instead of just throwing money at a broken system and hoping something sticks.

What's Next?

I’m so excited to be hosting a 4-day challenge all about how to put this strategy into place in your business along with my entire EASE content framework. We get started on September 22nd so click the link down below to join me and reset your content strategy for more traffic, leads, engagement and sales.