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Top 10 Ways to Extend the Lifespan of a Blog Post

Hailey Dale
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire

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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>

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Top 10 Ways to Extend the Lifespan of a Blog Post

Once you’ve finished writing a blog post that you’re really proud of, it doesn’t have to end there. There are so many ways to reuse and repurpose the same content so you can extend the lifespan of a blog post.

Maybe you’re afraid that by reusing content you’ll be boring your readers or seeming like you don’t have anything fresh to say. Nonsense! If done the right way, reusing your content will strengthen your position as an expert in your industry & expand your reach to even more potential customers who need the valuable information that you’re sharing.

A Challenge

I’d love for you to join me for a bit of challenge today!

Go through your blog and choose a post that you’re either really proud of or that got a lot of traffic for your website

We’re going to create a content swipe bank from this single piece of content that you can start using immediately on your other content channels.

10 ways to extend the lifespan of a blog post: 

(1) Twitter

Go through the blog post and pull out 5 sentences or statements that you can use as Twitter updates. Schedule these right away and include a shortened link to the post.

(2) Facebook

Go through the blog post and pull out passages that you can use as Facebook status updates on your business page or as posts in Facebook groups where you’re a member.

Spend a couple of minutes, adding questions to the passages (that encourage engagement) or reframing the passages into a helpful tip.

Here’s how to use these:

As a question on your FB page or in a Group. Examples – Have you ever experienced [this]? What are some other methods you use to do [this]?

Frame a quick tip for readers. You are an expert in your subject area. This is the perfect method for positioning yourself as one – especially in a Facebook group setting. By providing a snippet tip, you’ll be providing real value to potential customers or readers who need help in the areas you serve.

Increase the power of this method by tagging on a simple offer – let me know if you have any questions on this or in the area of [x].

Bonus Tip – The answers you provide and the questions they ask will give you more content you can use & give you insight in the areas where customers need the help the most (and access to the language they use to describe those challenges!)

(3) Pinterest

Head over to Canva or Picmonkey or open Photoshop & create a couple of new images to post to Pinterest in order to promote & link to the post. If you’re feeling ambitious, make an infographic of the main points (like the one in this post!)

Bonus tip – Join some group Pinterest boards and post these there to extend your reach on Pinterest.

(4) Newsletter

Use the introduction and pull a couple of points on the content that follows can use as the base for a newsletter to your list. Include a read more link to drive traffic to the post.

(5) E-book

Look at the larger context of the blog post. Is it a category that you write about often?

If so, spend 15 minutes creating an e-book outline (sections & chapters). Open a word document or Evernote notebook to compile your e-book draft and place the blog post in the chapter where it belongs. Sure you’ll have more work do for the e-book – but look, you’ve started (and starting is the hardest part!) and I think it’s totally fair to start calling yourself an Author of the Upcoming Book “Insert Wicked Title Here”.

You can even add more to your book by going through the rest of your blog and slotting in the posts that fit in the chapters where they fit. Then figure out what holes you have in the book and fill those. Before you know, you’ll be in the rewrite phase!

Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire

(6) Free Download

How could you turn the post into a lead magnet or free download? Could you create a worksheet that would help readers use or implement the information in the blog post? Or a checklist?

(7) Periscope

Use this post as the basis for a Periscope. You already have all the content you need – just pull out a couple of points you want to emphasize, pick a name and hit “Broadcast now.” Your great content + viewer questions will make this a can’t-miss ‘Scope.

Bonus Tip – Make sure to save your recording on your phone before it disappears from Periscope! There’s so much you can do with it afterwards: throw it on your website, make a mini e-course, put it on your social media channels – go wild!

(9) Webinar

Use the post to create an outline for a webinar. Most people make their webinars way too complicated and cover way too much content. Use your single blog post to create a quickie 30-minute webinar and you’ll have some very grateful attendees!

Here are the easiest steps to take for doing this:

(1) For each of your main points, add a story or anecdote

(2) For each of your main points, add an action step for viewers to take

(3) Create your signup page and promo posts

(4) Set up the backend of the webinar

(5) You’re set!

(9) Guest Posting

Rewrite the article a little and submit it as a guest post. Huffington Post doesn’t even require you to rewrite the post, but with a little rewriting & reframing, you could submit to a ton of other online journals or blogs.

Bonus tip – Not sure of who to submit your articles to? Take a quick visit to some of the websites of other people in your industry, do they have media page or an as-featured section on their site? Start with those!

(10) Resource page

Create a reference or resource page. Pull all of your best content into a resource page for new readers (create a “start here” page on your site) or as a VIP page for newsletter subscribers (sent to new subscribers in the welcome email or other email as an exclusive, password protected area for your subscribers)

I hope you share your results from the challenge below! I would love to hear all about it.

Want to get consistent about creating great content to build your online business? Click below to download the FREE Monthly Content Planning Kit

Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire

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Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
Hailey Dale
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
Top 10 Ways to Extend the Lifespan of a Blog Post
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
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Freebies vs. Low-Ticket: Which is ACTUALLY better for growing your list? 🤔

Everyone’s raving about low-ticket offers being the holy grail of list building... but is that really true for YOU?

I’m breaking down the honest pros and cons of both strategies so you can make the right choice for your business right now. Swipe through to see:

✅ The hidden advantages of freebies that nobody talks about 

✅ When low-ticket actually makes sense (and when it’s a money pit) 

✅ 5 key factors to consider before making your decision

The truth? There’s no one-size-fits-all answer. But swipe this carousel to figure out which path is right for YOUR specific situation.

P.S. I’m hosting a workshop on March 12th all about how to create a sales funnel that works in 2025. Comment WORKSHOP and I’ll send you the link to sign up.
That bundle or summit you just contributed to? It’s filling your list with dead weight...

Yes, there’s some anecdotal evidence and Cinderella stories from those who they’ve worked for but the majority are doing a lot more harm than good. 

From the participant/customer side: Yes, they get a firehose of information but there’s also so much information that very little (if any) of it gets implemented. 

From the contributor/speaker side: Yes, you get exposure and a big jump in email sign ups, but because all of those people are also signing up for 10+ other people’s lists too, they’re below the lowest form of validated. 

I worked with a client who had started hosting bundles and had grown her email list from just over 1000 to 40000 in a year (!) but when she launched her brand new course couldn’t get a single sale. We worked together after the fact to work on nurturing and validating that list so it came down to around 10K left on the list but after a lot of content, they started converting. 

There’s no way to short cut growing your email list. You’re better off with validated people who want to be there than a whole heap of people who have nearly zero buy-in. 

If you have grown through summits and bundles, have a really good welcome sequence (longer than you think you need) and don’t be afraid to remove people who don’t interact with it. 

One of the things I’m covering in my upcoming workshop all about how to design a funnel offer that’ll sell in 2025 is the validation process. 

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
Launching your funnel is just the FIRST step—not the end goal! 

Too many business owners hit publish and call it a day, then wonder why they’re not seeing results.

The real magic happens in what you do AFTER launch, and I’ve got a system that’s helped my clients’ funnels outperform industry standards by 3X.

Here are the 4 crucial steps I implement after every funnel launch:

1️⃣ Set up a proper measurement system (no more guessing!)
2️⃣ Optimize all your online hotspots (most people miss this completely)
3️⃣ Run my proprietary Testing Protocol with your existing audience
4️⃣ Create a sustainable traffic strategy that fits YOUR business

The Testing Protocol is my secret weapon—it lets you perfect your messaging while generating initial sales to fund your scaling efforts. Your audience becomes both your testers AND your initial investors!

Want me to walk you through my complete post-launch system step-by-step?

Watch the full breakdown on YouTube to get the entire step-by-step strategy!

#funnelstrategy #marketingtips #onlinebusiness #salesfunnel #digitalmarketing #conversionoptimization #funnelhacks
Stop treating your funnel launch as the finish line! After you hit publish is when the REAL work begins.

My “Testing Protocol” strategy has helped client funnels outperform industry standards for years—here’s why:

Instead of leaving your funnel to die after launch, strategically run your existing audience through it in small groups. These “test subjects” (aka your most engaged followers) help you:

 ✅ Optimize message open rates

 ✅ Improve click-through performance

 ✅ Generate initial sales to FUND your paid ads

The best part? Your audience helps perfect your funnel AND gives you the capital to scale it with confidence. No more guessing if your funnel will convert when you start running traffic!

Comment “FUNNELLAUNCH” if you want the full video with ALL 4 strategies for what to do after launching your funnel (hint: most people skip #2 completely!)
What happens after the funnel purchase matters more...

The main goal of your funnel is to make a sale, right? But after you make that sale comes your biggest window of opportunity (my customer multiplication formula) and most people are majorly dropping the ball here ↓

They send the offer and then treat new customers like everyone else on their email list → when they should be treated like anyone but.

Those who do take advantage of this opportunity turn new customers into brand ambassadors, repeat purchases and referrals.

How does this relate back to touchpoints?

This comes back to building your funnel around touchpoints. Looking at data for 2025:

📊 Past customers only need 1–3 touches on average
📊 Warm inbound leads need 5–12 touches
📊 Cold prospects require 20–50 touches

Even though it takes WAY less touchpoints to upsell existing customers, most people hyper focus on bringing in new sales when focusing on your existing customers is a much better way to bring in repeat AND new sales.

What is the delight and invite funnel?

That’s where the delight and invite funnel comes in. It becomes your offer delivery sequence with more delight and invite opportunities woven in.

The main goals of this funnel:

🏆 Incorporate feedback loops to get ahead of challenges your customers experience + be first to hear about wins

🏆 Create assets and campaigns around customer results

🏆 Connect directly with new customers to let them know they’re seen and appreciated

🏆 Incentivize them to share the offer with their audiences and friends

🏆 Invite them to exclusive offers

Here’s the customer multiplication formula this funnel is built upon:

Delight x Invite = Turning Every Happy Client Into 2-3 More

This formula (and the strategies behind it) is one of the things I’m covering in an upcoming workshop about designing a funnel offer that’ll sell in 2025.

Want in? Comment WORKSHOP and I’ll send you the link to sign up for the free workshop on Mar 12th!
Top 10 Ways to Extend the Lifespan of a Blog Post | Your Content Empire
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