Your Content Creator Archetype is …
The Innovator
As an Innovator, you approach content creation with a flexible and fearless attitude. You’re the person who adopts new technology and trends early, embracing the latest features and strategies.
When new opportunities arrive, you jump on them—and it always seems to pay off. Your audience doesn’t seem to mind that you love testing things out, and it makes the content creation process more enjoyable for you. You’re an adaptable creator, and being agile brings out the best in you.
What Works (and Doesn't Work) For Innovators
Having a strong vision
Because you love embracing what’s new, how you get the content job done is mostly irrelevant. That said, keeping your goals front and center is crucial to creating content with strategy and intention.
Documenting your journey
As an Innovator, you have an exciting behind-the-scenes perspective to share with your audience. By peeling back the curtain, your audience will naturally relate to you.
Leaning into experimental design
You’re not afraid of the unknown—in fact, it’s part of what makes the process fun for you! Plus, pushing the boundaries of how things are traditionally done, down to the systems you use, sets you apart from the crowd.
Creating really robust systems
While robust systems make sense for some, your strength lies in being nimble. Avoid getting locked into comprehensive, rigid systems that keep you from operating to your strengths.
Creating inflexible plans
If you cement yourself into a plan you can’t get out of, you’ll make yourself miserable. You love welcoming the unknown—so always leave at least a little room for it!
Following another’s path
While it’s tempting to join coaching programs and courses that feel like they could help you, the loudest voice in your business has to be your own. Forging your own path is the best way forward for you.
Biggest thing to watch out for?
AS an innovator
As an Innovator, you’re driven by new ideas, new strategies, and new platforms. This excitement fuels you to jump from one idea to the next … without leaving enough time to see if the idea or strategy could actually work for you.
Learning to lean into a little bit more commitment, ideally for 90-day sprints (but at a minimum 30 days) can help you figure out if what you’re doing is working before you jump into the next thing.
Don’t worry about losing your ideas—having an inspiration system in place to capture your ideas means you can safely park it for now and come back to it later.
Key content systems to build
The Power Trio for Innovators
Ready to enhance your content creation with the most effective systems based on your archetype? These key content systems will help you where you need support the most—so no matter what comes up month over month (or year over year) you always have solid systems to fall back on.
An inspiration bank
Those ideas you have flooding in? They are valuable, even if they don’t fit into your plans and systems right now. Create an inspiration system and hang onto them for later.
A measurement system
Measuring what works for you versus what’s not will help you commit to systems that work, while still allowing you the freedom to ditch the ones that don’t (with data to back it up).
A sales system
This is the perfect opportunity to integrate your natural desire for experimentation with a system all you like and turn it into momentum into sales.
Try This Content Workflow:
Designing Strategic Experiments
When it comes to content it’s not just about what you do—how you do it actually matters just as much, if not more! Building in the right content workflow system will bring intention and ease into creating content, elevating your process overall.
Here’s how to do it:
- Choose your next experiment.
- Figure out your KPIs using the KISS acronym. "K" stands for KPIs, and that's your first step: figuring out what your goals are and how you’re going to measure them (metrics or benchmarks).
- Figure out your KPIs. "I" for implementation. Take action on your start-up steps for implementing your strategy.
- Figure out your KPIs. "S" for systems. What are your daily, weekly, monthly, and one-time actions for leveraging and putting the strategy into action? Create a system around those.
- Figure out your KPIs. And finally, "S" for strategy. Our final "S" is bringing everything together and breaking it down into month one actions, month two actions, and month three actions, as well as identifying the particular strategies that you'll be using as part of that platform (including content topics, themes, and how you're going to use and leverage that platform).
- Commit to a minimum of 30 days, ideally 90 days, and put in regular measurement points so you can check your progress and identify your new benchmark numbers. This will help you discern whether or not this strategy is going to work for you.
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The Go-To System for Planning Out Your Content Experiments
The 2024 Content Empire Planner
If you have a business, create content, and want to get organized and stay productive—you need this planner (at least that's what hundreds of repeat buyers have said).
The 2024 Content Empire Planner and Digital Planning Bundle is one part comprehensive 12-month planner that takes you through every step of planning and managing your content and business goals and one part collection of resources to make following through on those plans easier than ever. It helps you focus on what matters most by keeping your business goals, projects and tasks, revenue plans and marketing calendar all in one place.
This is way more than just a “planner” though—it’s like having a marketing strategist that helps you figure out your business goals and how to connect them with your content AND a business coach pushing you forward and keeping you accountable.
It's perfect for collaborators who are looking to strike a balance between collaborating with others AND showcasing your own expertise.
Save 50% Here:
“The planner helped me get clear on my big business goals and also structure out my content accordingly. I also now have a much better idea of how to repurpose content and all of the other steps I need to consider. I feel so much less stressed and overwhelmed with my content and am getting more engagement since I am pushing out my content more consistently and in more places on social media. I love how it walks you through the whole process from start to finish. Never before had I considered coming up with monthly themes or tying my content directly to all my my business and revenue goals. Now it seems obvious but this kit has really changed the way I look at my blog and my business!”
