Your Content Creator Archetype is …
The Entertainer
As The Entertainer, you've found that sweet spot between promoting what you're selling in your business and using entertainment-based content. This has helped you create some awesome viral moments and truly engage people.
By connecting to people through humor and enjoyably providing value and education, you’ve found an organic way to draw in the masses. Merging these two skills isn’t just your superpower—it can also be an absolute goldmine. Now, you just need to make sure you know what to do with this attention.
What Works (and Doesn't Work) For Entertainers
Shining on social media
Your archetype is perfectly aligned with creating incredible social media content. People want to be entertained on social, and you find unique ways to give them exactly what they want through reels, posts, videos, and memes. By stepping into this strength, you set yourself up to succeed.
Keeping it trendy but relevant
You know what’s hot right now in pop culture—and how to use it. You seamlessly tap into the latest trends, weaving them into your own content in an entertaining way.
Making it all about your audience
As comfortable as you are in the spotlight, you know that it’s important to keep your content focused on meeting the needs of your audience. Allocating time for two-way conversations and engaging your audience to understand their thoughts, feelings, and desires will give you all the insight you need to inform the fun, valuable content you create.
Posting and ghosting
Your content, rooted in entertainment, brings joy and informs your audience simultaneously. Now that has viral potential! However, for it to truly succeed, you need to stick around after posting to answer questions and engage with people in real-time. Sticking around to connect with your audience is a crucial second part of the process.
Thinking like an influencer
While it can be tempting to create content for reactions and likes, it’s not a recipe for longevity. People are drawn to your profile because you post content that brings them value and joy. When creating content, always consider your strategy and how each piece of content ties back to your offers. In the end, remember that you're running a business, so your content should aim to fuel business growth rather than just accumulating likes.
Neglecting CTAs
CTAs, or calls to action, are essential in guiding your audience toward the next step. This ensures you’re not just producing content for its own sake, but rather aligning it with the mission of your mission. By mapping out their journey and using CTAs where it matters, you can encourage your audience to take their next step with clarity and direction.
Biggest thing to watch out for?
AS an entertainer
As an Entertainer, it’s important to recognize that relying solely on attraction-based content platforms has its pitfalls. That’s why you should always maintain a diverse strategy, and that's where my “EASE” content method comes into play.
- Education: Ensure you have educational content, ideally hosted on your website. Whether it's a podcast, videos, or blog posts, this drives traffic to your site, offering some insurance against unpredictable social media algorithm changes.
- Sales: Develop a concrete sales strategy or methodology. This could manifest as a product launch, a sales funnel, or even a recurring workshop. It's essential to determine not only what you're selling but also where and when.
- Engagement: Most platforms already have engagement capabilities—so remember to use them! Dedicate time for two-way conversations and discussions every single day to build stronger relationships with your biggest fans.
Key content systems to build
The Power Trio for Entertainers
Ready to enhance your content creation with the most effective systems based on your archetype? These key content systems will help you where you need support the most—so no matter what comes up month over month (or year over year) you always have solid systems to fall back on.
An inspiration bank
This will help you keep your ideas organized as you come up with them and ensure they’re handy when it's time to create.
A measurement system
Measuring what works for you versus what’s not will help you commit to systems that work, while still allowing you the freedom to ditch the ones that don’t (with data to back it up).
A sales system
This is the perfect opportunity to integrate your natural desire for experimentation with a system all you like and turn it into momentum into sales.
Try This Content Workflow:
Strategic Content Planning
When it comes to content it’s not just about what you do—how you do it actually matters just as much, if not more! Building in the right content workflow system will bring intention and ease into creating content, elevating your process overall.
Here’s how to do it:
- Choose one offer to focus on promoting with your entertaining content.
- Reverse engineer your topics and remember to add calls to action.
- Build the rest of your content plan (like social and emails).
- Create, publish, and measure your results.
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The Go-To System for Planning Out Your Edu-Tainment Content
The 2024 Content Empire Planner
If you have a business, create content, and want to get organized and stay productive—you need this planner (at least that's what hundreds of repeat buyers have said).
The 2024 Content Empire Planner and Digital Planning Bundle is one part comprehensive 12-month planner that takes you through every step of planning and managing your content and business goals and one part collection of resources to make following through on those plans easier than ever. It helps you focus on what matters most by keeping your business goals, projects and tasks, revenue plans and marketing calendar all in one place.
This is way more than just a “planner” though—it’s like having a marketing strategist that helps you figure out your business goals and how to connect them with your content AND a business coach pushing you forward and keeping you accountable.
It's perfect for collaborators who are looking to strike a balance between collaborating with others AND showcasing your own expertise.
Save 50% Here:
“The planner helped me get clear on my big business goals and also structure out my content accordingly. I also now have a much better idea of how to repurpose content and all of the other steps I need to consider. I feel so much less stressed and overwhelmed with my content and am getting more engagement since I am pushing out my content more consistently and in more places on social media. I love how it walks you through the whole process from start to finish. Never before had I considered coming up with monthly themes or tying my content directly to all my my business and revenue goals. Now it seems obvious but this kit has really changed the way I look at my blog and my business!”
