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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>
I’ve met at least half of my clients in Facebook groups so I know how powerful they can be – especially when you’re just starting out. I can’t think of a better place to meet and interact with new people + and give free help and support in your zone of genius.
Here are some steps you can take to get on your Facebook Group A-Game! Let’s Get Started – Finding New Clients in Facebook Groups.
Before you begin the client-generating work in Facebook groups, it’s important to make sure that you have your ‘tools’ set up (in this case your profile and business Facebook page).
Think about it: If you’re engaging in a conversation in a group and someone says something so brilliant and insightful that you HAVE to know more about this person and what they do. When you hover over their name and click on their profile, their business information is nowhere to be found. Oh well, I guess you’ll find someone else.
Or maybe the information is there but when you click on their business name, it brings you to a business page that hasn’t been updated in 6 months and looks a little like a digital ghost town. That great first impression might not count for a heck of a lot anymore.
So here are the steps you’re going to take to make sure this doesn’t happen to you #NotOnMyWatch
Next up is finding Facebook groups that are loaded with your potential customers so you can build your reputation as an expert and as someone who provides a lot of value with them.
The goal of this is to find a manageable number of groups to actively participate and be seen in almost every single day. The number of these groups varies from person to person (depending on what other channels you’re using or how much time you have available) but from asking around I’ve found it ranges from 3-10.
Qualities of a Good Prospect-Rich Facebook Group for You:
The most important word for the next step is consistency. Consistently showing up, consistently providing value and consistently engaging in real conversations.
Here is the 4-3-2-1 to-do list for each of the groups you’ve chosen:
4 – People helped on their own posts in each group
3 – Visits in the group per day
2 – Your own posts in each group
1 – Contributions in the group’s daily thread
Download the Facebook group worksheet to create your own Facebook group strategy.
Reach out to people and take the relationship off-Facebook. This doesn’t mean you should be a creep and spam everyone who throws you a like on your post, but if you find you’re engaging with the same person (or few people) again and again: Friend them and throw them a message.
Need some extra support with this process? Click on the image below to get the Facebook Group Tracker and to be notified when the next steps are released.
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