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Hey There!

I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>

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How to Create a Content Bank to Get More ROI from Your Content

My favourite resource for getting more out of the content I create is by using a content bank. Your biggest opportunity here is that you don’t need to constantly be creating new content, but actually doing more with the content you’ve already created.

So many entrepreneurs don’t promote their content enough. They're either raring to go on the next post idea OR they've put all their energy just to get the darn thing published in the first place. They've got no steam left for the promotion engine of their content marketing.

Prefer to watch this blog post instead? Click on the video below!

But there’s a couple of simple ways to fix this:

#1 – Remember that you can get a lot of mileage out of a single piece of content. If you have no time to tell people about it, publish less often and do more with the content you are creating.

Your content isn't doing anyone any good if it's hiding on your website without the eyes of those who need it.

#2 – Work with a 2:1 ratio. For every single piece of content you create, spend twice that amount of time promoting it. If it takes you two hours to write and publish, spend 4 hours marketing it.

By promoting your content – you’re actually being generous, caring, and in service to your audience.

How to Create a Content Bank to Get More ROI from Your Content by Your Content Empire

So now that we have that out of the way – let’s talk about how you can organize your content and start treating it like the valuable business asset it is.

Having a high-level view of all of your content in one place makes it really easy to reuse, re-purpose, and repackage your content. This means you get more value out of every single piece. It’ll also help you recognize what content you might be missing and still need to create.

Download my free template:

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Creating a Content Bank in Trello

Note: you can also create a content bank in Asana or a spreadsheet. If using Asana, use their board format.

Here are the steps for creating a content bank in Trello:

  1. Create a new board in Trello (or wherever you're going to host it)
  2. Enable these power-ups: Google Drive or Dropbox (depending on where you store your content) and the Calendar
  3. Create separate lists for types of content: Freebies, Videos, Webinars, Blog Posts, Courses, Email Sequences, Social Media Posts (for those really epic posts or responses that you’d like to pull from in the future)
  4. Create labels for each category of content you create (the themes or topics). For example: Mine are content strategy, content systems, sales funnels, launch strategy

But if Trello isn't your thing, remember you're not limited to Trello either:

How to Create a Content Bank to Get More ROI from Your Content by Your Content Empire

For Freebies, Videos, Webinars and Social Media Posts

These are the steps for freebies, videos, webinars and social media posts:

  1. Create a card for each piece of content
  2. Enter the title
  3. Link to the file or use the file picker to map to the file in your Dropbox or Google Drive account
  4. In the description: add the promo copy for the piece of content that describes what it is and who it’s for, plus relevant links to the sign-up page, thank you page, etc.
  5. Drag any promo images, mock-ups or screen grabs of the freebie
  6. In a separate comment: add any social media or email copy you used to promote it

For Blog Posts

Here are the steps to follow for blog posts:

  1. Create a card for each blog post
  2. Enter the title
  3. Link to the post
  4. Use the file picker to map to the draft post or folder with all images, draft in Google Drive or Dropbox
  5. In the description: add the text of the post and the call-to-action
  6. Drag any promo images
  7. In a separate comment: add any social media or email copy you used to promote it
  8. Add a label for the content category

For Courses:

These are the steps for courses:

  1. Create a card for each course or module
  2. Enter the title of the module
  3. In description: add text describing what the module is about and what’s included in the module with links to videos, module page, pdfs
  4. Use the file picker to map to the module folder where all the content can be found in Dropbox or Google Drive
  5. Draft any promo images or module images into the card
  6. In a separate comment: add any questions that came up about the module

Then going forward, each time you create something new you can add a new piece of content, or you can make it a part of your quarterly admin process to go back and add it in.

Another benefit of doing this is that when you get a new guest post or expert request, you can easily access what you’ve already created to reinvent it. Or when you’re creating a new post, you can pull in older content more easily.

Creating a Content Bank is a Must on Your To-Do List

Creating a content bank helps you work smarter, instead of working harder. This can only help you, especially if you have enough on your plate already. Once you start using a content bank you’ll realize how efficient it is to reuse and repurpose the content you already have. 

This not only adds value to you and your business, but also to the audience you’re providing this valuable information to. All the more reason to start creating a content bank today.

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