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I’m Hailey – content strategist and founder here at Your Content Empire where we help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. Learn more about me here >>


How to Create a Content Bank (+ Free Trello Template)

My favourite resource for getting more out of the content I create is a content bank.

Your biggest opportunity isn’t creating more content, or creating a new type but it’s doing more with the content you’ve already created.

So many entrepreneurs don’t promote their content enough. They're either raring to go on the next post idea OR they've put all their energy just to get the darn thing published in the first place. They've got no steam left for the promotion engine of their content marketing.

But there’s a couple of simple ways to fix this:

#1 – Remember that you can get a lot of mileage out of a single piece of content. So if you have no time to tell people about it, publish less often and do more with the content you are creating.

Your content isn't doing anyone any good if it's hiding on your website without the eyes of those who need it.

#2 – A simple ratio, I work with is 2:1. For every single piece of content you create, spend twice that amount of time promoting it. If it takes you two hours to write and publish? Spend 4 hours marketing it.

By promoting your content – you’re actually being generous, caring and serving your audience.

So now that we have that out of the way – let’s talk about how you can organize your content so you can start treating is like the valuable business asset it is.

Having a high-level view of all of your content in one place – makes it really easy to reuse, re-purpose and repackage your content, meaning you get more value out of every single piece. It’ll also help you recognize what content you might be missing and still need to create.

Download my free template:

Content Bank Trello Board Template

Creating a Content Bank in Trello

Note: you can also create a content bank in Asana or a spreadsheet. If using Asana, use their board format.

How to Create a Content Bank (+ Free Trello Template) by Your Content Empire

Initial Setup

  1. Create a new board in Trello (or copy mine from the Implementation Guide)
  2. Enable these power-ups: Google Drive or Dropbox (depending on where you store your content) and the Calendar
  3. Create separate lists for types of content: Freebies, Videos, Webinars, Blog Posts, Courses, Email Sequences, Social Media Posts (for those really epic posts or responses that you’d like to pull from in the future)
  4. Create labels for each category of content you create (the themes or topics). For example: Mine are content strategy, content systems, sales funnels, launch strategy

For Freebies, Videos, Webinars and Social Media Posts:

  1. Create a card for each piece of content
  2. Enter the title
  3. Link to the file or use the file picker to map to the file in your Dropbox or Google Drive account
  4. In the description: add the promo copy for the piece of content that describes what it is and who it’s for, plus relevant links to the sign-up page, thank you page, etc.
  5. Drag any promo images, mock-ups or screen grabs of the freebie
  6. In a separate comment: add any social media or email copy you used to promote it

For Blog Posts:

  1. Create a card for each blog post
  2. Enter the title
  3. Link to the post
  4. Use the file picker to map to the draft post or folder with all images, draft in Google Drive or Dropbox
  5. In the description: add the text of the post and the call-to-action
  6. Drag any promo images
  7. In a separate comment: add any social media or email copy you used to promote it
  8. Add a label for the content category

For Courses:

  1. Create a card for each course or module
  2. Enter the title of the module
  3. In description: add text describing what the module is about and what’s included in the module with links to videos, module page, pdfs
  4. Use the file picker to map to the module folder where all the content can be found in Dropbox or Google Drive
  5. Draft any promo images or module images into the card
  6. In a separate comment: add any questions that came up about the module

Then going forward you can add each new piece of content every time you create something new or you can make it a part of your quarterly admin process to go back and add anything new.

When you get a new guest post or expert request, you can easily access what you’ve already created to reinvent it. Or when you’re creating a new post, you can pull in older stuff easily. Here are 10 ways to reinvent your content.

Content Bank Trello Board Template

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