Most of what I write about is outgoing content – how to write it, how to publish it, how to leverage it, how to strategize around it. Another big part of content is consumption – and I’m not just talking about looking at your own content from your readers’...
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The Content Empire Blog – Content Systems and Workflows
Read or Watch All of Our Best Resources on Streamlining Your Content Systems & Getting Consistent With Your Content
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Content Strategy
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Content Systems
Batching Blog Content: How I Write 20+ Blog Posts Every Month
Maybe it’s the time of year or maybe it’s because my list // community // visibility are growing, but it seems I’m getting more and more email requests to write guest posts and make content contributions to other blogs (even more meta: it's usually requesting that I...
What I Learned from 100 Days of Blogging
A few months ago, I completed an experiment of blogging for 100 days straight. I certainly didn’t publish everything I wrote (I knew upfront that a lot of it was going to be crap), but I wanted to form the habit. Daily writing has so many benefits, from...
The Smart Way to Use Curation in Your Content Plan
Curation is the secret weapon of an efficient (and effective) content strategy that builds your business and makes managing your social media profiles simple. You’re probably familiar with this process (or downright sick of hearing about it). There are a ton of...
How to Streamline Your Blog Post Image Creation Process
One of the most time-consuming processes with blogging is having to create blog post images. We all know how important images are for building your brand + enticing people to read your post, but who has that kind of time? Your secret weapon? Branded image templates....
Behind-the-Scenes – My Content Batching Process
People ask me all the time how I focus on so many projects at the same time and truthfully it all comes down to compartmentalizing and batching. Content batching, in particular, is one of the tools that I pretty much live and die by. So in this post I'm giving you a...
Setting Inevitable Outcomes for Your Business and Content Goals
Even though New Year’s Day has come and gone, hopefully your resolutions, goals, intentions or whatever you choose to call them are still going strong. Most of us have either already broken them or they are hanging on by a thread. Either way, consider this post a...
How Client Workflows Can Save Your Business
Running a business by myself while also juggling a full-time career and all of the other normal, day-to-day responsibilities would be impossible if I didn't have well-defined business systems and client workflows to rely on. Sure, there are times when the pressure of...
The No-BS mental guide to actually launching your business
It took me 3 years of obsessive planning and preparation before I felt ready to launch my first business and dream, Trunked Creative. What makes this even more extraordinary is the fact that I’ve helped launch dozens of businesses under the banner of my previous...








