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Since I’m a content strategist, I feel like people expect me to have a lot more of their content answers than I actually do. When the truth is that even if I designed the content strategy I thought was perfect for you - it wouldn’t necessarily be the one that works...
For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...
Decisions, decisions.The content empire roadmap to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and...
Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...
Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...
If I had a nickel for every time I heard someone set a goal or theme for this year of visibility - well, as Maren Morris puts, “I’d basically be sitting on a big ass pile of dimes.” And it isn’t that anything is wrong with this goal but it’s just how rarely it’s...
The end of the year is near and the topic on the tip of everyone’s tongues is GOALS. Did you achieve your goals (especially your content marketing goals)? How will you make up time in the last 3 months of the year? What’s on your list for next year? It’s a lot of...
Is your biggest struggle with growing your business all about getting in front of more people? Tara McMullin from CoCommercial has your entire roadmap laid out in this episode about how to build a thriving small business that’s an eyeball magnet for your ideal...
This is the very first of the Content Empire Takeover series and I specifically wanted to find a coach who was having issues with their sales funnel for getting coaching clients. After posting in one of my favourite communities, Maggie Giele was all over it and there...
Have you ever wondered what really goes on behind-the-scenes of someone’s business? Like what steps and decisions did they make that brought them to their biz as it is right now? I must be a super curious person because I always want to know! And recently I’ve been...
This is the final part of the Sweet Spot Content Series (read the other parts here: part 1 and part 2) where we’ll be taking everything from the previous posts and turning them into a plan of what you can do to make your content stand out...
What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...