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I have two businesses and two client journey maps for those businesses. I have an agency side that serves my clients who want their content and marketing off their plates and done for them. And I also have my education side where I have the privilege of getting to...
You'd think that as a content strategist who helps her clients manage successful content strategies and workflows that I'd have creating my annual content strategy all down for myself, right? That's not always the case. That shoemaker's children's shoe idiom strikes...
Can you remember your first sales call? Chances are you weren't exactly selling with confidence right away? The feeling you had when you saw the request come through in your inbox? Whether you had it automated through a calendar booking tool, received a contact form...
Do you feel stumped or overwhelmed about how to promote blog posts? Well, chances are you’re not getting as much mileage from your blog posts as you could be. Maybe you’re a bit of a drive-by blogger? A post-and-runner? A publish and forget-about-it kinda content...
What's your plan for building your content empire? Last year, while creating my annual plan, I started, as always, by reviewing Danielle Laporte’s Desire Map. I chose four core desired feelings to help choose my goals for the year – Intentional, Consistent, Brave and...
Do you often find yourself rushing at the last minute to finish your weekly or bi-weekly blog post so you can get it posted? Or, maybe you’re thinking HA, what “regular” blog post? I barely have enough time to run my business, let alone maintain a content strategy!...
Infoproducts are a great way to help your customers at a lower price point and in such a streamlined way that, apart from creating and marketing the actual product, won’t take up too much (or any) of your time. That’s why they’re often referred to as ‘leveraged’...
I’ve met at least half of my clients in Facebook groups so I know how powerful they can be – especially when you’re just starting out. I can’t think of a better place to meet and interact with new people + and give free help and support in your zone of genius. Here...
Do you sometimes find yourself wondering if there’s anyone on the other end of your blog reading and using what you’ve put together? Or sometimes feel like asking, Ahem, is this thing even on? This post will teach you a simple strategy for how to write blog posts...
Part of having great content is having a website to put it on. And whether you’re hiring a designer, DIY or getting your second-cousin’s best friend to help you, having a plan for your website before you start will save you a ton of headaches. Plus – you'll know...
Once you’ve finished writing a blog post that you’re really proud of, it doesn’t have to end there. There are so many ways to reuse and repurpose the same content so you can extend the lifespan of a blog post. Maybe you’re afraid that by reusing content you’ll be...
When it comes to content that grows your online business, my motto has always been to focus on the content. Not only is it one of the easiest, fastest and most affordable ways to grow your business, it also allows you to build real relationships with your audience....
