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by Hailey | May 1, 2024

Your Content Empire - How Factory Brainstorm

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This is one of my top 3 business books by @netzley

This is one of my top 3 business books by @netzley and it’s completely changed how I manage my business and approach growth (hint: It’s about sweating the small numbers).

Have you read it?

📲 Follow @yourcontentempire for more tips, tricks & all things business bookstagram!

When it comes to your funnel, the cliché is true:

When it comes to your funnel, the cliché is true: “Done is better than perfect”

But maybe not for the reasons that you think…

There’s this prevalent myth out there that fancy beats simple. That if you’re going to get those big results from your funnel, it’s gonna require some advanced strategies and wizardry—not the case. My personal approach is to start simple and layer on different strategies.

The first iteration of your funnel that you launch is NOT the final version…

That’s not to say that you’re not going add some bells and whistles later but for now, it’s good to start with the basics, optimize them so they work and then add in other elements, strategics and additional layers.

One of my favourite examples of this is from @denisedt in her book Chill and Prosper (or Chillpreneur) where she talks about her “Placeholder” funnel.

She talks about how she set up this temporary imperfect funnel that she meant to replace at a later time but was super embarrassed by it and almost deleted it but that in 2 years, that placeholder funnel had made $200,000 and helped over 20,000 people.

She uses this as an argument for imperfect action and not waiting until you can create the PERFECT thing to get started and get it out there. I’m 100% onboard for that. How ‘bout you?

✨✨✨

Want my FREE video on creating your first funnel in a weekend? Comment FUNNELAGENDA and I’ll send the link to you.

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Are you guilty of this one big funnel mistake? It

Are you guilty of this one big funnel mistake?

It’s easy to overcomplicate funnels. And what I find is that those overcomplicated funnels are often the ones that break and end up not working as well as the ones that keep it simple.

But remember this: At the end of the day, funnels are simply a way of getting the right offer in front of the right people at the right time. So we want to keep that idea front and centre when it comes to setting up your first funnel.

Answer these questions BEFORE creating your funnel to set the right intentions:

✅ What freebie can I use to attract the right people?

✅ What offer will be irresistible to these right people?

✅ And when do I present that right offer to the those right people for the biggest impact?

Want my FREE video on creating your first funnel in a weekend? Comment FUNNELAGENDA and I’ll send the link to you.

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Confession: All of the products I sell in my busin

Confession: All of the products I sell in my business were originally created for myself 😳

And the Content Empire Planner is NO exception.

Every quarter, I take it on a plan-cation.

✅ I create a revenue plan

✅ Then map out a marketing plan to reach that revenue goal

Every month, I pull it out to plot out my monthly content and marketing plans.

✅ I fill out my monthly business calendar

✅ Then create my monthly content map

✅ Finally, detail out my weekly editorial calendars for the month

It’s the best way for me to make sure my content is leading intentionally to my free and paid offers and supporting my bigger business goals.

Want to get our hands on my personal content planner for the last 6 months of the year?

Comment 2024PLANNER for the link to save 50%

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Want to create your first (or next) sales funnel i

Want to create your first (or next) sales funnel in 2 days?

🔥🔥🔥

What’d you get up to this weekend?

My weekend was spent at an oceanside Airbnb putting the finishing touches on the 2025 edition of the Content Empire Planner (there are some big changes coming down the pipeline that I know you’re gonna love 💕)

While I don’t often work on the weekend, sometimes getting away from my regular space + carving out some uninterrupted time from my regular routine is KEY to getting a big project to the finish line.

I love me a good project-cation (and I’m always amazed at how much I’m able to get done).

So that got me thinking about a project-cation you might like to take and one that I can help you with…A Funnel in a Weekend.

In my latest video, I put together a 2-day agenda for getting your first (or next) funnel finished.

Here’s what I’m covering:
✅ The #1 mindset shift for turning off the perfectionism and overthinking that gets in the way of launching your funnel
✅ The exact freebie type that works best for generating interest for your offers (and that you can create in just a few hours)
✅ The formula for follow-up emails that sell your offer the best

Because a funnel is one of those projects that can take FOREVER (if you let it).
So are you ready to set up your sales-in-your-sleep sales system?

Want the link to full detailed post and instructions? Comment FUNNELAGENDA and I’ll send the link to you.

🔥🔥🔥

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Putting off creating a funnel? Or replacing an exi

Putting off creating a funnel? Or replacing an existing funnel that’s stopped working or maybe never worked to begin with?

Then this “agenda” for a funnel project-cation is for you.

I sent this plan to 3 business owners in my coaching program last month and the average completion time was 8.33 hours (1 person took 6.5 hours, another took 9 and the 3rd took 9.5 hours of focused work blocks). So divvy that up over a weekend and get that funnel launched.

Want the link to full detailed post and instructions? Comment FUNNELAGENDA and I’ll send the link to you.

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

My fool-proof way for picking what projects to pri

My fool-proof way for picking what projects to prioritize next ⬇️

If you struggle to decide projects to work on (or maybe try to work on EVERYTHING at the same time to avoid choosing), definitely swipe this post to make the right next move for your business (project-wise).

Step 1: Start with your goals
Step 2: Brainstorm your projects
Step 3: Score your project ideas using the Readiness, Impact and Joy scoring matrix
Step 4: Let the numbers do the talking and choose what to work on next (save the rest for later!)

If you want my post on how to juggle multiple content projects at once, comment JUGGLE and I’ll send the link to you!

Let me be your guide to getting more ROI from your content… follow for more 🔥

(content strategy, sales funnels, online business owner, small business owner, content tips, content projects, project management)

Walkin’ my talk and gettin’ a little meta here

Walkin’ my talk and gettin’ a little meta here.

Because this week I’ve been talking all the ways to create your long-form content with repurposability in mind. And really, a long-form blog post with just 3 sections can be into 30+ different posts.

Swipe to see my 3 sections and how I repurposed them (this is just the TIP of the iceberg ⛰)

🔁 THEN comment REPURPOSE for the link to steal my whole process!

Repurposing is one the best ways to get more ROI f

Repurposing is one the best ways to get more ROI from your content assets…

But I often hear that people believe they can’t repurpose because of the format of their content.

Let’s bust those myths!

Watch for 3 Blueprints for Repurposing Your Long-Form Content No Matter What the Format

🔁 THEN comment REPURPOSE for the link to steal my whole process!

(Repurposing, content strategy, content systems, how to repurpose)

The secret to repurposable content = micro blogs (

The secret to repurposable content = micro blogs (or micro podcasts/videos)

Watch on for the 3 steps of creating a sum of micro-blogs pieces of long-form content.

🔁 THEN comment REPURPOSE for the link to steal my whole process!

Lots of people WANT to repurpose their content. Bu

Lots of people WANT to repurpose their content. But the most repurposable content gets created with repurposing in mind.

(I feel like I’m running an Andy Cohen drinking game on WWHL)

So basically the repurposing begins when you first start outlining the post.

Watch on for the 3 must-have elements of a repurposable outline 🔁 and comment REPURPOSE for the link to steal my whole process!

(P.S. Drinking game alert! Tonight’s word is… REPURPOSE)

Want to take some or all of the summer off from co

Want to take some or all of the summer off from content?

Nothing inspires better content like taking some intentional time to recharge and live your life—unless you haven’t prepped ahead of time.

Without planning, you’ll likely just end up feeling guilty and anxious about everything losing your momentum with your audience and marketing. Talk about a summer mood killer.

Here’s how I recommend getting prepped:

☀️ Plan Ahead of Time
☀️ Theme Your Content into Campaigns
☀️ Repurpose Where Possible
☀️ Get Creative to Fill Editorial Gaps
☀️ Give Yourself a Buffer

Want the Full Breakdown of This Method? Comment SUMMEROFF for a link to the blog post which breaks this process down with detailed instructions!

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This is one of my top 3 business books by @netzley

This is one of my top 3 business books by @netzley and it’s completely changed how I manage my business and approach growth (hint: It’s about sweating the small numbers).

Have you read it?

📲 Follow @yourcontentempire for more tips, tricks & all things business bookstagram!

When it comes to your funnel, the cliché is true:

When it comes to your funnel, the cliché is true: “Done is better than perfect”

But maybe not for the reasons that you think…

There’s this prevalent myth out there that fancy beats simple. That if you’re going to get those big results from your funnel, it’s gonna require some advanced strategies and wizardry—not the case. My personal approach is to start simple and layer on different strategies.

The first iteration of your funnel that you launch is NOT the final version…

That’s not to say that you’re not going add some bells and whistles later but for now, it’s good to start with the basics, optimize them so they work and then add in other elements, strategics and additional layers.

One of my favourite examples of this is from @denisedt in her book Chill and Prosper (or Chillpreneur) where she talks about her “Placeholder” funnel.

She talks about how she set up this temporary imperfect funnel that she meant to replace at a later time but was super embarrassed by it and almost deleted it but that in 2 years, that placeholder funnel had made $200,000 and helped over 20,000 people.

She uses this as an argument for imperfect action and not waiting until you can create the PERFECT thing to get started and get it out there. I’m 100% onboard for that. How ‘bout you?

✨✨✨

Want my FREE video on creating your first funnel in a weekend? Comment FUNNELAGENDA and I’ll send the link to you.

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Are you guilty of this one big funnel mistake? It

Are you guilty of this one big funnel mistake?

It’s easy to overcomplicate funnels. And what I find is that those overcomplicated funnels are often the ones that break and end up not working as well as the ones that keep it simple.

But remember this: At the end of the day, funnels are simply a way of getting the right offer in front of the right people at the right time. So we want to keep that idea front and centre when it comes to setting up your first funnel.

Answer these questions BEFORE creating your funnel to set the right intentions:

✅ What freebie can I use to attract the right people?

✅ What offer will be irresistible to these right people?

✅ And when do I present that right offer to the those right people for the biggest impact?

Want my FREE video on creating your first funnel in a weekend? Comment FUNNELAGENDA and I’ll send the link to you.

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Confession: All of the products I sell in my busin

Confession: All of the products I sell in my business were originally created for myself 😳

And the Content Empire Planner is NO exception.

Every quarter, I take it on a plan-cation.

✅ I create a revenue plan

✅ Then map out a marketing plan to reach that revenue goal

Every month, I pull it out to plot out my monthly content and marketing plans.

✅ I fill out my monthly business calendar

✅ Then create my monthly content map

✅ Finally, detail out my weekly editorial calendars for the month

It’s the best way for me to make sure my content is leading intentionally to my free and paid offers and supporting my bigger business goals.

Want to get our hands on my personal content planner for the last 6 months of the year?

Comment 2024PLANNER for the link to save 50%

✨✨✨

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Want to create your first (or next) sales funnel i

Want to create your first (or next) sales funnel in 2 days?

🔥🔥🔥

What’d you get up to this weekend?

My weekend was spent at an oceanside Airbnb putting the finishing touches on the 2025 edition of the Content Empire Planner (there are some big changes coming down the pipeline that I know you’re gonna love 💕)

While I don’t often work on the weekend, sometimes getting away from my regular space + carving out some uninterrupted time from my regular routine is KEY to getting a big project to the finish line.

I love me a good project-cation (and I’m always amazed at how much I’m able to get done).

So that got me thinking about a project-cation you might like to take and one that I can help you with…A Funnel in a Weekend.

In my latest video, I put together a 2-day agenda for getting your first (or next) funnel finished.

Here’s what I’m covering:
✅ The #1 mindset shift for turning off the perfectionism and overthinking that gets in the way of launching your funnel
✅ The exact freebie type that works best for generating interest for your offers (and that you can create in just a few hours)
✅ The formula for follow-up emails that sell your offer the best

Because a funnel is one of those projects that can take FOREVER (if you let it).
So are you ready to set up your sales-in-your-sleep sales system?

Want the link to full detailed post and instructions? Comment FUNNELAGENDA and I’ll send the link to you.

🔥🔥🔥

(Sales Funnels, Funnel Marketing, Email Marketing, Create Your Sales Funnel)

📲 Follow @yourcontentempire for more tips, tricks & all things funnels!

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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