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One of the first places that people start to outsource in their business is with their content marketing. Marketing is one of the most necessary parts of a successful business. The problem is, many entrepreneurs can’t stand marketing, or they just don’t feel like it’s...
Before I committed to my business full-time, surprisingly, I feel like I got more done. A huge part of the reason I was so productive is thanks to something called constraints. A lot of us have more time than we need in a day. We are put at a disadvantage by having...
Why trying to be consistent isn’t really the problem with your content We have been led to believe that being consistent with content and our marketing is the only way we’re going to get results. And I’ve been guilty of this myself because it makes sense–unless you’re...
I've been quoted as saying (okay, more like known as a broken record for saying) create the action plan and then work the plan. Because I truly believe that it is as simple as that. At the same time, there are a lot of people who are great at planning, but less at...
Besides the obvious make more money method of increasing your dollars, another overlooked way is to cut your costs. That’s where a tools audit comes in. A tools audit is a process of reviewing the tools and subscriptions that you've signed up for, in order to see if...
Most entrepreneurs I talk to about this feel like they're all over the place with their systems (client workflows, blogging workflows, marketing, etc.) even if that isn't necessarily true. For myself, I know that I always feel all over the place with my systems and...
Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...
This post is a part of the Content Empire Takeover series (actually it’s the first one!) Think of it like Tabatha’s Salon Takeover but for online entrepreneurs. My community has told me that they’re craving content that goes beyond a...
You know you created your latest content plan with the best intentions (even before you figured out it's probably best to take a busy-proofing your content approach) But when it comes to actually execute – it felt like everything in your life was conspiring to keep...
This project has been a long time coming. There’s this picture (well multiple pictures) on Pinterest of a Photographer’s Studio Assistant that I’ve been obsessed with for years. Every time I see it, I think about how much I’d love to have a Content Command Centre to...
Like most side-hustling entrepreneurs, it’s always been my plan to go full-time in my business. But the idea never really felt really possible or had a definite timeline associated with it (I know, I know, bad SMART goal setter!). The truth is I was lazy. I had (wow)...
Your content operations manual is where you store all of your system information – workflows, team roles, links to templates and tools. I’m always worried about growing too fast – that without the proper foundation to support my business everything will crumble. While...