READY OR NOT
Consistent Content Here You Come
Your Results Are In
Your Secret to Consistent Content Is
Outsourcing Your Content
You’re the face (and voice) of your brand and business—and so outsourcing your content feels challenging. But you’re at a place in your business where you’re needed in more strategic places as long as you can find a team or expert who’s able to capture your expertise and voice and turn it into content that sounds just like you 😉
SURE-TELL SIGNS THAT
You’re Ready to Start Outsourcing More
You know that when you create content, it not only grows your audience but it also primes and nurtures your existing audience so that when you do launch or promote something, they’re all ready for it.
You’ve maybe tried outsourcing before and it was a little disastrous—either the content didn’t sound anything like you, required too much of your time to manage all of the pieces or you were stuck in troubleshooting mode fixing mistakes left and right.
But you also feel pulled in ten thousand other directions and are having trouble prioritizing your content.
Don’t relate to any of these? *Glitch* Head over here to see the other consistent content secrets. If this is so you—carry on reading, friend.
But here’s the thing to remember—while content is important for keeping your audience both engaged and growing, you deserve peace of mind knowing it’s handled as you step more into the CEO role of your business and start spending more time in your zone of genius.
Start Outsourcing Your Content More
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”
– Simon Sinek
First and foremost, a minor mindset shift can help make all the difference. Remember why you started your business in the first place. It was likely to enjoy the freedom that came from working for yourself and to help people with your offers. And frankly, it’s time to enjoy the freedom you’ve worked hard to build.
Another big help? Start working on outsourcing the outcome (the results) instead of just the tasks. When you hire people to take off just parts of the content creation and management process for you, you’re left pulling together all of the pieces and as the one ultimately responsible when the metrics don’t match your goals. But when someone takes ownership over the outcomes and the metrics, then it’s truly off your plate and the ROI is measurable.
Your 7-Day Challenge
Just Outsource One
The most powerful thing you can do to over the next 7 days is to outsource one thing from your content to-do list.
Whether you have a VA who can take on a little more as a starting place or you want to hire some help. This week, take action on hiring.
At Your Content Empire, we help visionary business owners who are the faces (and voices) of their brands create content that grows their audiences, nurtures their communities and scales their sales. You can learn more about that here.
Otherwise, I’ve included some great delegation resources below to help you get started!
Hi, I’m Hailey 👋
A content genie (some say), founder of Your Content Empire and strategist who helps business owners get consistent with their content and build their 6-figure content empires on their own terms.
With the belief that great content is 20% strategy and 80% get-the-damn-thing-published, I’ve designed the 6-Figure+ Content Empire Foundation— a customizable framework that blends strategy with systems and has helped thousands of business owners (just like you) build money-making content empires on their own terms.
As Seen In
As Seen In