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by Hailey | Jul 31, 2020

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yourcontentempire

Need to get your funnel up like yesterday? 😱
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The quickest way to do it is to take a past launch or live promotion and then rework those materials for evergreen.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As always, start by mapping your funnel out from start to finish—but always with the view to what you can repurpose and reuse.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So I wanna know - what launch or live promotion have you run in the past that could be reused evergreen style? ⬇️

#yourcontentempire

BREAKING NEW: We've just added a Lifetime Deal for

BREAKING NEW: We've just added a Lifetime Deal for the Content Habit App.
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And that's not all...
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You'll also find the 5-Day Content Sprint Project Kit in there too to help you prep a month of content in just 5 days!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Grab the deal–it's up for 1 week (ends Thurs, Feb 9th) >> www.yourcontentempire.com/app
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⠀⠀⠀⠀⠀⠀⠀⠀⠀
#yourcontentempire

The biggest mistake you can make with any funnel i

The biggest mistake you can make with any funnel is not creating a plan for testing and optimizing it after launching.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In my done-for-you sales funnel package, THIS optimization process is the secret sauce to taking a funnel from so-so results to long-term conversions you can count on.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you want to DIY an optimization process yourself, here are some things to think about:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Start by setting up a measurement system for your funnel that tracks all of the conversion points, actions and results
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then aim to measure every 100 people through the funnel. You don't want to make too many changes too early (aka before 100 people have gone through), otherwise, you're just guessing with insignificant data
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Get 100 people through the funnel. One way is to run your existing list through 100 people or more at a time. Another way is to use paid ads to get the funnel freebie in front of people. Or if you're bootstrapping, do a blitz campaign for your funnel freebie with the goal of getting 100 people through.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
After 100 people have gone through, take that measurement system on a spin.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then come up with 1-2 tests per funnel section to test out (i.e. the sign-up system, the sales page, the follow-up email sequence, and the tripwire page).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Rinse and repeat 🙂
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let me know if you have any questions!

My interview with Jana from Jana O. Media went liv

My interview with Jana from Jana O. Media went live this week, but did you know we also worked together on one of her funnels a couple of years ago (with another one in the works)?

One of my favourite things about working with Jana was her commitment to getting people to the funnel whether it was through her uber valuable Clubhouse rooms, her content strategy or collaborations—she knew that in order for the funnel to work and help people with their Pinterest strategies, it needs people entering it regularly. The funnel, while an important sales tool, is just one part of the equation. And that's exactly why the funnel set up works as well as it does back then AND 2 years later.

Take a look at her results https 👉www.yourcontentempire.com/Jana-O-Media

Chasing down leads is EXHAUSTING…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But what if you could discover how to utilize Pinterest to attract ideal clients to you?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is exactly what Pinterest Marketing Expert Jana teaches her students so they can gain more leads, traffic, and money using pins.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I was so excited to pick her brain on the Content Empire Show and uncover the secret to being profitable through Pinterest.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Curious to know the answer? Tune into the episode now 👉 https://www.yourcontentempire.com/Jana-O-Media (link in bio as well!)
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.
.
.
.
#createandthrive #creativecollective #femaleentrepreneurship #femalebusinessmentor #femaleownedbusiness #femalebusinessowner #womenwhoinspirewomen #businesswomen #savvybusinessowner #womenwhohustle #womenempoweringwomen #womensupportingwomen #femalecoaching #femalebusinesses

Feeling left behind as other business owners annou

How many core pieces of content (blog posts, podca

How many core pieces of content (blog posts, podcast episodes, videos) have you created so far? 💭 Comment below ⬇️

#yourcontentempire

The Content Habit app is finally live and I get to

How a daily content habit led me to a best-selling

How a daily content habit led me to a best-selling book...
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One of the habits I'm working on this year is returning to my daily content habit. Where I start my day with 25 minutes of writing on a prompt or tackling a small part of a bigger content project.
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It's the exact same process I used to finally write my book (Your Content Rebellion) and publish it in 2020.
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I put off starting it for years because it felt too big, too complicated and I kept waiting for the ""right"" moment to actually start it. But after failing on that goal for so many years in a row, I decided to try something different and over the course of 6ish months, on and off, finished it in teeny tiny 25 minute daily sprints.
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This is the same process I've used to create courses, presentations, sequences and more. It's versatile and works because it makes a HUGE project feel bite-sized before you know it. It's done.
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Have you ever taken a bit-by-bit approach to a big goal?

A big mistake I see people making with their conte

A big mistake I see people making with their content (and it's something that EVERYONE does) is keeping content on their to-do list.
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Now, this doesn't mean I'm saying don't DO content but since the content is something you create more than once, it's much better treated like a habit than a one-and-done task (there's nothing more discouraging than checking something off only to have it pop right back up like some kind of whack-a-mole you can't get rid of).
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So treat it like a habit and give it a place and time in your day (or week).
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For me this looks like, starting my day by creating content for 25 minutes. After I'm done that 25 minutes, I'm done for the day and I start my day with a huge win and create something before I start consuming other people's information.
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When do you create content? Is there a specific day? Or do you get to it when you get to it?

Monday Reminder 💕 every day is a fresh start to

Monday Reminder 💕 every day is a fresh start to get started on your goals!
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And what better way to do that than by getting you excited about creating big pieces of content in an easy, step-by-step guide to “”How to Break Down a Content Project into Bite-Sized Prompts””
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Read my latest blog today and find different content projects (blog posts, webinars, launch emails etc.) that you can easily use to start creating content of your own!
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Click the link in bio ➡️ @yourcontentempire

When it comes to finding the right time for your d

When it comes to finding the right time for your daily content habit are you...
🐥 an early bird (AM) or
🦉a night owl (PM)?

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Need to get your funnel up like yesterday? 😱
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The quickest way to do it is to take a past launch or live promotion and then rework those materials for evergreen.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As always, start by mapping your funnel out from start to finish—but always with the view to what you can repurpose and reuse.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So I wanna know - what launch or live promotion have you run in the past that could be reused evergreen style? ⬇️

#yourcontentempire

BREAKING NEW: We've just added a Lifetime Deal for

BREAKING NEW: We've just added a Lifetime Deal for the Content Habit App.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And that's not all...
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You'll also find the 5-Day Content Sprint Project Kit in there too to help you prep a month of content in just 5 days!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Grab the deal–it's up for 1 week (ends Thurs, Feb 9th) >> www.yourcontentempire.com/app
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
#yourcontentempire

The biggest mistake you can make with any funnel i

The biggest mistake you can make with any funnel is not creating a plan for testing and optimizing it after launching.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In my done-for-you sales funnel package, THIS optimization process is the secret sauce to taking a funnel from so-so results to long-term conversions you can count on.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you want to DIY an optimization process yourself, here are some things to think about:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Start by setting up a measurement system for your funnel that tracks all of the conversion points, actions and results
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then aim to measure every 100 people through the funnel. You don't want to make too many changes too early (aka before 100 people have gone through), otherwise, you're just guessing with insignificant data
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Get 100 people through the funnel. One way is to run your existing list through 100 people or more at a time. Another way is to use paid ads to get the funnel freebie in front of people. Or if you're bootstrapping, do a blitz campaign for your funnel freebie with the goal of getting 100 people through.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
After 100 people have gone through, take that measurement system on a spin.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then come up with 1-2 tests per funnel section to test out (i.e. the sign-up system, the sales page, the follow-up email sequence, and the tripwire page).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Rinse and repeat 🙂
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let me know if you have any questions!

My interview with Jana from Jana O. Media went liv

My interview with Jana from Jana O. Media went live this week, but did you know we also worked together on one of her funnels a couple of years ago (with another one in the works)?

One of my favourite things about working with Jana was her commitment to getting people to the funnel whether it was through her uber valuable Clubhouse rooms, her content strategy or collaborations—she knew that in order for the funnel to work and help people with their Pinterest strategies, it needs people entering it regularly. The funnel, while an important sales tool, is just one part of the equation. And that's exactly why the funnel set up works as well as it does back then AND 2 years later.

Take a look at her results https 👉www.yourcontentempire.com/Jana-O-Media

Chasing down leads is EXHAUSTING…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But what if you could discover how to utilize Pinterest to attract ideal clients to you?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is exactly what Pinterest Marketing Expert Jana teaches her students so they can gain more leads, traffic, and money using pins.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I was so excited to pick her brain on the Content Empire Show and uncover the secret to being profitable through Pinterest.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Curious to know the answer? Tune into the episode now 👉 https://www.yourcontentempire.com/Jana-O-Media (link in bio as well!)
.
.
.
.
.
#createandthrive #creativecollective #femaleentrepreneurship #femalebusinessmentor #femaleownedbusiness #femalebusinessowner #womenwhoinspirewomen #businesswomen #savvybusinessowner #womenwhohustle #womenempoweringwomen #womensupportingwomen #femalecoaching #femalebusinesses

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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