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Expertise Mapping: The Most Valuable Asset in My Business

by Hailey | Apr 7, 2022

Expertise Mapping: The Most Valuable Asset in My Business

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I believe that pretty much any funnel can be scale

I believe that pretty much any funnel can be scaled.

The problem is that few people ever do the things necessary to scale 'em.

Whether that's because of fear, or doubt, or time, or being too wrapped up in other ideas OR (the big one) not being sure what those scale steps are—it can be a big deal to go all in on one idea, one person and one offer.

No matter what the path ends up looking like, it usually starts with some kind projection model being mapped out.

What are your numbers? And what are your points of leverage?

Here’s an example for our client, Sarah, that I recently coached through the projection and optimization process (swipe for the formula, before and after!)

In my upcoming workshop, I'm teaching you how to map out a funnel that converts ... even when the economy kinda sucks. Which is ground 0 for creating your own projection model and roadmap to the scaled funnel of your own making.

Sign up here >> https://yourcontentempire.com/workshop (link in bio too!)

Do you feel overwhelmed when you sit down to plan

Do you feel overwhelmed when you sit down to plan out your funnel?

There are so many moving parts, strategies you *could* be using and {add something here}.

But when you break down each part of your funnel into separate systems (that combine to form the overall funnel ecosystem)—things become a whole lot less chaotic.

Here's some systems you can break your funnel into:
⚙️ Freebie System
⚙️ Tripwire System
⚙️ Offer System
⚙️ Purchase System
⚙️ Upsell System
⚙️ Downsell System
⚙️ Traffic System(s)
⚙️ Lead Scoring System
⚙️ Measurement System

And this means, you can work on ONE part of the system at a time instead of feeling like it's an all or nothing project, too.

This is the 'system of systems' method I'm teaching in my upcoming workshop (THIS Wednesday). If you want to grab a spot, go here ➡️
https://yourcontentempire.com/workshop

Do you feel overwhelmed when you sit down to plan

Do you feel overwhelmed when you sit down to plan out your funnel?

There are so many moving parts, strategies you *could* be using and sworn-upon tactics that gurus say are the only thing that'll work.

But when you break down each part of your funnel into separate systems (that combine to form the overall funnel ecosystem)—things become a whole lot less chaotic.

Here's some systems you can break your funnel into: your freebie system, your thank you page offer system, your follow-up system, your purchase system, your lead scoring and personal outreach system, your traffic gen systems.

And this means, you can work on ONE part of the system at a time instead of feeling like it's an all or nothing project, too.

Comment below if you know which 1 system of your funnel eco-system that you're going to work on first!

Let's talk tech: What's your go-to funnel or email

Let's talk tech: What's your go-to funnel or email marketing platforms?

📣 LIVE WORKSHOP 📣 Join my live webinar: "Ho

📣 LIVE WORKSHOP 📣

Join my live webinar: "How to Map Out a Funnel that Converts…Even When the Economy Sucks." on Wednesday, May 31st from 9 am to 11 am PST.

This 2-hour workshop will walk you through our proven process for mapping out a clear + scalable sales funnel for any offer and teach you the 4 secret ingredients that must be present for your funnel to work… even when the economy is not so great.

Grab your ticket through the link in the bio! @yourcontentempire

True or False: You should change HOW you sell your

True or False: You should change HOW you sell your offers when the economy is not so great.

Making decisions is one of the toughest parts of D

Making decisions is one of the toughest parts of DIY'ing your own sales funnel.

And it makes sense: The last thing you want to do is invest a TON of time into something that isn't going to work.

And it'd be so much easier if you could just bounce your ideas off of someone else. But you have access to the BEST idea bouncers...

Here are 3 different methods for getting access to them and for quickly validating your topic/angle ideas:

#1: Turn your topic ideas into emails with hand-raising subject lines (i.e. Do you want [idea]? Are you sick of [idea]?) then segment your list into the same number of groups as the ideas you want to test. Send them and review the opens/clicks to see which ideas resonated the most. If you have a small list (too small segment into groups of at least 100), send your tests out a week apart (same day of week/time)

#2: For each of the potential topic ideas, film a quick live or video explaining the concept (make sure to use hand-raising headlines (i.e. Do you want [idea]? Are you sick of [idea]? when titling it). Then spend $5 for 7 days promoting it to measure the clicks, views, view time and engagement to see which one resonates the most.

#3: Put together a low-barrier survey by asking your audience (email and social) which idea sounds the most helpful. Be sure to specific, especially on social, who you're trying to help with this topic.

One thing to remember though with any validation test is that you'll never 100% know until you put it out there. So get your nudge and quickly move into creation phase!

✅ What decision do you feel you need to validate for your funnel to move forward?

Few things cause more doubt and panic in funnel bu

Few things cause more doubt and panic in funnel building than trying to decide what freebie should be your lead-in. And since, I build funnels day in and day out, I wanted to share a process that I know will help make this process simpler and easier for you.

So if you're all up in your head about choosing the perfect freebie to create next, in this guide I'm walking you through my process for choosing the perfect freebie to grow my email list (and those of my clients) - plus giving you my decision tree which is basically like me giving you advice personally.

Check it out here 👀https://www.yourcontentempire.com/freebie-to-grow-your-email-list/

Would you rather 🤔 ▪Have someone design you

Would you rather 🤔

▪Have someone design your digital product for you OR
▪Set up all the tech to deliver and sell it?

👑 @yourcontentempire

Sitting on a brilliant (if you do say so yourself)

Sitting on a brilliant (if you do say so yourself) idea for a digital product?

…But feeling overwhelmed by the thought of sitting down to work on it?

…Or finding that there’s just never enough time to dedicate to yet another project?

Beat the overwhelm with my exact step-by-step process for creating digital products that earn at least $100/day covered in this blog post 👉 https://yourcontentempire.com/Creating-Digital-Products

👑 @yourcontentempire

This week we’re talking about all things digital

This week we’re talking about all things digital products. Inspire us by sharing yours in the comments! ⬇

👑 @yourcontentempire

Are you ready to turn your expertise into a profit

Are you ready to turn your expertise into a profitable digital product? 🤔💻 Our latest blog post covers everything you need to know to get started! From validating your idea to marketing your product, we’ve got you covered. Check it out now! 👉 https://www.yourcontentempire.com/Creating-Digital-Products/

👑 @yourcontentempire

#digitalproducts #digitalproduct #yourcontentempire #contentcreation #contentcreationtips #salesfunnel #salesfunnelstrategist #contentstrategy

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I believe that pretty much any funnel can be scale

I believe that pretty much any funnel can be scaled.

The problem is that few people ever do the things necessary to scale 'em.

Whether that's because of fear, or doubt, or time, or being too wrapped up in other ideas OR (the big one) not being sure what those scale steps are—it can be a big deal to go all in on one idea, one person and one offer.

No matter what the path ends up looking like, it usually starts with some kind projection model being mapped out.

What are your numbers? And what are your points of leverage?

Here’s an example for our client, Sarah, that I recently coached through the projection and optimization process (swipe for the formula, before and after!)

In my upcoming workshop, I'm teaching you how to map out a funnel that converts ... even when the economy kinda sucks. Which is ground 0 for creating your own projection model and roadmap to the scaled funnel of your own making.

Sign up here >> https://yourcontentempire.com/workshop (link in bio too!)

Do you feel overwhelmed when you sit down to plan

Do you feel overwhelmed when you sit down to plan out your funnel?

There are so many moving parts, strategies you *could* be using and {add something here}.

But when you break down each part of your funnel into separate systems (that combine to form the overall funnel ecosystem)—things become a whole lot less chaotic.

Here's some systems you can break your funnel into:
⚙️ Freebie System
⚙️ Tripwire System
⚙️ Offer System
⚙️ Purchase System
⚙️ Upsell System
⚙️ Downsell System
⚙️ Traffic System(s)
⚙️ Lead Scoring System
⚙️ Measurement System

And this means, you can work on ONE part of the system at a time instead of feeling like it's an all or nothing project, too.

This is the 'system of systems' method I'm teaching in my upcoming workshop (THIS Wednesday). If you want to grab a spot, go here ➡️
https://yourcontentempire.com/workshop

Do you feel overwhelmed when you sit down to plan

Do you feel overwhelmed when you sit down to plan out your funnel?

There are so many moving parts, strategies you *could* be using and sworn-upon tactics that gurus say are the only thing that'll work.

But when you break down each part of your funnel into separate systems (that combine to form the overall funnel ecosystem)—things become a whole lot less chaotic.

Here's some systems you can break your funnel into: your freebie system, your thank you page offer system, your follow-up system, your purchase system, your lead scoring and personal outreach system, your traffic gen systems.

And this means, you can work on ONE part of the system at a time instead of feeling like it's an all or nothing project, too.

Comment below if you know which 1 system of your funnel eco-system that you're going to work on first!

Let's talk tech: What's your go-to funnel or email

Let's talk tech: What's your go-to funnel or email marketing platforms?

📣 LIVE WORKSHOP 📣 Join my live webinar: "Ho

📣 LIVE WORKSHOP 📣

Join my live webinar: "How to Map Out a Funnel that Converts…Even When the Economy Sucks." on Wednesday, May 31st from 9 am to 11 am PST.

This 2-hour workshop will walk you through our proven process for mapping out a clear + scalable sales funnel for any offer and teach you the 4 secret ingredients that must be present for your funnel to work… even when the economy is not so great.

Grab your ticket through the link in the bio! @yourcontentempire

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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