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by Hailey | Feb 18, 2020

The E.A.S.E. Content Strategy Method by Your Content Empire

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Wanna get more organized with your content? Start

Wanna get more organized with your content? Start by creating a content bank to keep track of all your content assets from one place.

In my email today, I shared how having a content bank has helped me be intentional about the content I create so knocking out those big content goals that were on my business bucket list (best-selling book, multiple 6-fig course, taking time off) have almost felt easy.

The biggest thing I see stopping most folks from those things is the overwhelm that stops them: The project feels too big, you don't know where to start, there just isn't enough time.

When you create a content bank, you're able to break these projects up so you're just focused on creating the next piece of content (easy peasy). Then before you know it, you'll be at a place where you can *compile* that course or that book from your content bank. It's the best way I know to make major progress on your goals while also growing your audience at the same time because you can publish that content as you go too. Win-win-win!

If you wanna steal my complete Content Bank & Inspiration Systems Kit - a complete set of templates, walkthroughs and step-by-step checklists to help you get this system into place for your business … and start knocking out those big projects. Grab it here: https://www.yourcontentempire.com/content-bank-inspiration-systems-kit/ (link in bio too)

Nice assets. Content assets, that is.
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As an online business owner, your content (and ideas for content) are one of your most valuable assets. But whether you see an ROI on your content depends on how you use ‘em.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So step #1 of making that happen = start treating your content like the asset it is.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Which means bringing it to the bank (not stuffing it in some unorganized digital folder that you can’t make heads and tails of).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So do you want to get your content more organized?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve got just the thing
⠀⠀⠀⠀⠀⠀⠀⠀⠀
*Introducing* the Content Bank and Inspiration Systems Kit.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This systems kit includes all of the templates, walkthroughs and take-and-tweak workflows to implement 2 foundational systems for any business using content to grow: The Content Bank System (for keeping all of your content assets together in a single library) and the Content Inspiration System (for keeping all of your ideas for future content, offers and marketing at the ready).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
AND…AND…AND…
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If you grab your copy by this Friday (June 17th), you’ll be just in time to join me for a FREE implementation workshop to help you take this from systems kit to systems implemented on Saturday (June 18th from 10am to 1pm EST - replay included).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to grab your copy and get a more-than-helping-hand to start organizing your content?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
>>>> YES, HELP ME GET ORGANIZED - grab it here: https://www.yourcontentempire.com/content-bank-inspiration-systems-kit/ (link in bio too)

Need help with your content?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We've got solutions no matter what your preference - free, take & tweak or completely handled done-for-you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Scroll for full scoop ➡️

I don't know about you but I can be guilty of wait

I don't know about you but I can be guilty of waiting until I think something is picture perfect before I'm ready to share it. It's one of the big reasons my business (and almost-done website) stayed in limbo for almost 2 years before I was ready to launch it.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So what are you waiting to publish or share because you don't think it's ready?

It was such an honour to work with @makersbusiness

It was such an honour to work with @makersbusinesstoolkit in creating a quiz to help her maker audience focus on what's most important and a sales funnel to help invite more of them into her incredible membership, Makers Momentum Club.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It was one of my favourite projects and in just our initial testing phase, we….⁣⁣⁣
⁣⁣⁣
🎉Achieved a 2.67% conversion rate and $3.31 Earnings Per Lead⁣ (for a low-priced membership and quiz)
🎉Designed sign-up page with opt-in rate of 61.31%
🎉Recovered 90% of her total investment into the package⁣ within just the 8-weeks of testing
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And that's just the starting place 📈
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to get your funnel done this summer? Let's chat about how we can work together to here >> https://www.yourcontentempire.com/agency/ (link in bio too!)

Is content one of the last things you want to spen

Is content one of the last things you want to spend your time doing? You *might* be making content a lot harder than it has to be by not taking your personal preferences for content creation, and your natural inclinations when it comes to creativity - into account when choosing how, where and when to create content.
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I’ve definitely been a card-carrying member of that club before!
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Scroll for all 7 experiments and then go read the full guide here 👉 https://www.yourcontentempire.com/content-experiments/

Remember the days before social media? If you do,

Remember the days before social media? If you do, you likely remember having much more free time and mental bandwidth to focus. You also likely remember the freedom that came from not being practically glued to a screen 24-7. Ahhh, I can *almost* feel it now.
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But these days as a business owner, is social media necessary?
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The magic eight ball says ‘signs points to yes.’ Because let's not forget the positive things it's brought too — like being able to get and stay connected with people from all over the world, the ability to grow online businesses that let us work from anywhere whenever—to name a couple.
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But even still, sometimes it's a little TOO much of a good thing. So what if you could simplify? What if you could go from feeling GUILTY over not prioritizing social media when it comes to your business and focus on doing much more in much less time?
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I'm going to teach you a strategy that'll help you take back control from social media and use it on your terms to get maximum benefit from minimum time.
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Scroll for all the scoop and then go read the full guide here 👉 https://www.yourcontentempire.com/social-media-plan (link in bio too!)

🛑 It can be hard to know whether you’re ready

🛑 It can be hard to know whether you’re ready to outsource your content or not.
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Do I have enough work?
Will I get an ROI from it?
How much is it gonna cost?
How do I hire the right person?
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Getting support is not a one size fits all thing and there are different sizes of support available depending on what’s right for you and your business right now.
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I put together a quick quiz that’ll help you determine if you’re ready to outsource and what type of outsourcing is right for you. Take it here 👉 https://www.yourcontentempire.com/outsourcing-quiz/

White knuckling your way through your content plan

White knuckling your way through your content plan for the sake of consistency is not a long term solution.
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Sure, there may be short periods where it feels necessary to hustle, but for the long haul? No, thank you and not helpful.
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So since a new week is upon us, here are my 10 Rules of Consistency (that don't rely on forcing yourself):
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1. Start with the resources you have (time, energy) and then build your content strategy to fit within that
2. Prioritize, prioritize, prioritize. Instead of thinking, what should I do, think in terms of what deserves to be done from an ROI standpoint.
3. Go all in on just those things and put the rest aside guilt-free.
4. Measure regularly so you know what's working and what isn't.
5. Eliminate the things that aren't working or adjust the tactics.
6. If you want, substitute in things you're interested in trying in their place.
7. Document your processes and create systems as you go.
8. Look for opportunities to batch similar processes together to save time.
9. Look for ways to make the processes more joyful and fun so it feels less like work.
10. Outsource the things you still don't like or for the sake of reclaiming more of your time.
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(P.S. Have you taken my content consistency quiz yet? Take it to find out the biggest thing that's holding you back from consistent content - link here: https://www.yourcontentempire.com/consistency-quiz/ (link in bio too)

Taking the first step of hiring your first Content

Taking the first step of hiring your first Content VA is a big one that can be filled with a lot of scaries, frustration and ‘what the heck am I even doing’ feelings.
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But at the same time, a Content VA is usually one of the first hires a business owner will make and one that when done right can pay off big in terms of freeing up your time and allowing you to scale.
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Here's my very thorough, practically fail-proof hiring process for finding and hiring your first Content VA. Scroll for all the scoop and then go read the full guide here 👉 https://www.yourcontentempire.com/content-va/

Does the thought of sitting down to write a blog p

Does the thought of sitting down to write a blog post fill you with dread and ""please - anything but this"" thoughts?

Or maybe you can think of a few times when you've sat down to write something and it was EASY, words were flying faster than your fingers could hit those keys on your keyboard and you ended up with something you really really loved --- but re-creating that experience consistently isn't happening?

If this is you, you're going to love this post where I'm taking you step by step through my personal process for making writing a really great blog post FAST.

Scroll for all the scoop and then go read the full guide here 👉 https://www.yourcontentempire.com/write-a-great-blog-post/ (link in bio too!)

I only get to say this a few times a year.... BUT

I only get to say this a few times a year.... BUT Your Content, Your Empire is OPEN for enrollment 🎉🎉🎉

This program’s my main squeeze and it’s based upon teaching how to do everything I do in my agency with 1-1 clients—from funnels to consistent content creation to traffic generation and marketing systems—and provides step-by-step guidance, take-and-make-your-own templates and direct access to me as your virtual marketing mentor for all of your “what about this?” questions.

The program is broken down into 9 modules, taking you through setting up a funnel that works, supporting and scaling it with traffic and creating a content strategy that’s completely tailored to you whether you’re flying solo or supported by a team.

I take alotta pride in being able to say that this is the last marketing program you’ll need.

Wanna grab your spot while the doors are open?

Right this way ➡️ https://www.yourcontentempire.com/ycye-flashsale/

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Wanna get more organized with your content? Start

Wanna get more organized with your content? Start by creating a content bank to keep track of all your content assets from one place.

In my email today, I shared how having a content bank has helped me be intentional about the content I create so knocking out those big content goals that were on my business bucket list (best-selling book, multiple 6-fig course, taking time off) have almost felt easy.

The biggest thing I see stopping most folks from those things is the overwhelm that stops them: The project feels too big, you don't know where to start, there just isn't enough time.

When you create a content bank, you're able to break these projects up so you're just focused on creating the next piece of content (easy peasy). Then before you know it, you'll be at a place where you can *compile* that course or that book from your content bank. It's the best way I know to make major progress on your goals while also growing your audience at the same time because you can publish that content as you go too. Win-win-win!

If you wanna steal my complete Content Bank & Inspiration Systems Kit - a complete set of templates, walkthroughs and step-by-step checklists to help you get this system into place for your business … and start knocking out those big projects. Grab it here: https://www.yourcontentempire.com/content-bank-inspiration-systems-kit/ (link in bio too)

Nice assets. Content assets, that is.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As an online business owner, your content (and ideas for content) are one of your most valuable assets. But whether you see an ROI on your content depends on how you use ‘em.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So step #1 of making that happen = start treating your content like the asset it is.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Which means bringing it to the bank (not stuffing it in some unorganized digital folder that you can’t make heads and tails of).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So do you want to get your content more organized?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve got just the thing
⠀⠀⠀⠀⠀⠀⠀⠀⠀
*Introducing* the Content Bank and Inspiration Systems Kit.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This systems kit includes all of the templates, walkthroughs and take-and-tweak workflows to implement 2 foundational systems for any business using content to grow: The Content Bank System (for keeping all of your content assets together in a single library) and the Content Inspiration System (for keeping all of your ideas for future content, offers and marketing at the ready).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
AND…AND…AND…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you grab your copy by this Friday (June 17th), you’ll be just in time to join me for a FREE implementation workshop to help you take this from systems kit to systems implemented on Saturday (June 18th from 10am to 1pm EST - replay included).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to grab your copy and get a more-than-helping-hand to start organizing your content?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
>>>> YES, HELP ME GET ORGANIZED - grab it here: https://www.yourcontentempire.com/content-bank-inspiration-systems-kit/ (link in bio too)

Need help with your content?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We've got solutions no matter what your preference - free, take & tweak or completely handled done-for-you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Scroll for full scoop ➡️

I don't know about you but I can be guilty of wait

I don't know about you but I can be guilty of waiting until I think something is picture perfect before I'm ready to share it. It's one of the big reasons my business (and almost-done website) stayed in limbo for almost 2 years before I was ready to launch it.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So what are you waiting to publish or share because you don't think it's ready?

It was such an honour to work with @makersbusiness

It was such an honour to work with @makersbusinesstoolkit in creating a quiz to help her maker audience focus on what's most important and a sales funnel to help invite more of them into her incredible membership, Makers Momentum Club.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It was one of my favourite projects and in just our initial testing phase, we….⁣⁣⁣
⁣⁣⁣
🎉Achieved a 2.67% conversion rate and $3.31 Earnings Per Lead⁣ (for a low-priced membership and quiz)
🎉Designed sign-up page with opt-in rate of 61.31%
🎉Recovered 90% of her total investment into the package⁣ within just the 8-weeks of testing
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And that's just the starting place 📈
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to get your funnel done this summer? Let's chat about how we can work together to here >> https://www.yourcontentempire.com/agency/ (link in bio too!)

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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