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The Epic Guide to Content Marketing for Product-Based Businesses

by Hailey | Apr 7, 2022

The Epic Guide to Content Marketing for Product-Based Businesses

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yourcontentempire

What content are you publishing this week? A new

What content are you publishing this week?

A new blog? Podcast episode? Video? Social posts? An email?

Let me know!

And if your weekly content plan is looking a little sparse, you might want to watch my workshop this week which is GUARANTEED to make this a problem you NEVER have to deal with again... for reals.

(Sign up link in my bio!)

Hey there 👋 Found yourself in an all too famili

Hey there 👋 Found yourself in an all too familiar situation for many online business owners who pass that 3 years mark?
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Yup, I'm seeing this more and more.
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I work one-on-one with many of these business owners to help them maximize the ROI of their old cold by repackaging their content into automated content campaigns.
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But this is the first time, I'm sharing the inner workings of these strategies. And I'm doing it for free on Thursday, March 16th from 9-10:30am PST (yes, there will be a replay if you're not able to make it).
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Want to reserve your spot? Go to yourcontentempire.com/workshop (or press the button in my bio link)
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Hope to see you there! 🥰

Dear Reader (ever since I watched Bridgerton, I’

The cycle of "re-starts" or "when I'm readys" is a

The cycle of "re-starts" or "when I'm readys" is a tough one to get out of.

And it's all too common when it comes to your content plans and projects (be honest, how many content projects have you put off at least once?). We've all go those things—so you're not alone in that.

One of the best ways to break this cycle of re-starting is to simplify, prioritize long-term content assets and trick yourself into getting started.

Swipe for my detailed breakdown of each step (and why this cycle is a myth that's holding you back).

Then if you'd like some help implementing the highest ROI content project of all (the Minimalist Content Strategy), sign up for my free workshop here https://yourcontentempire.com/workshop (link in bio too!)

The best characteristic of the minimalist content

The best characteristic of the minimalist content system? Versatility 🙌

Here’s just one way you can use it to get yourself a break right away from your content without taking a pause on marketing or sales.

Do you have a piece of content that relates back to your paid offer?

#createandthrive #creativecollective #femaleentrepreneurship #femalebusinessmentor #femaleownedbusiness #femalebusinessowner #womenwhoinspirewomen #businesswomen #savvybusinessowner #womenwhohustle #womenempoweringwomen #womensupportingwomen #femalecoaching #femalebusinesses

Having trouble deciding which of your offers to fo

Having trouble deciding which of your offers to focus on first?
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Whether it's for...
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❓ a capsule content collection
❓ a sales funnel
❓ a launch
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Choosing which offer to sell first causes many business owners to stumble.
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Here's a little cheat sheet to help you decide if you're struggling!
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Let me know which one you landed on in the comments!

Last month was tough and there were a couple of ti

Last month was tough and there were a couple of times I felt like 100% throwing in towel on the agency side of my business.
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My people-pleaser side was back in FULL force and it had me questioning whether it was worth it anymore.
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While I LOVE getting to partner with people on their sales funnels and content (and I've been lucky to have mostly dream-to-me clients), saying yes/making exceptions on a few of my non-negotiables led me to a situation where I was putting off my own content, my own goals and not operating in my zone of genius (just like in 2016 when I postponed my wedding because I got caught up running a client's back-to-back launches and working 70 hours weeks on it - fun times...).
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I made a couple of vows that year: #1 to my husband who's been my rock this month and #2 that I would NEVER get myself in that situation again.
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But almost 6 years later, I found myself in that situation again.
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So whether it's boundaries or your content, be stingy with your yesses. You only have so many of them to give.
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So the timing is a little coincidental, as I'm gearing up to share the Minimalist Content Strategy (check the epic blog post in the bio) to help you get off the content hamster wheel and back to what matters most to you.
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I'm thinking about putting together a workshop on this strategy - interested? Drop ❤️ OR DM me if you are!

Most of my clients find themselves in a never-endi

Most of my clients find themselves in a never-ending cycle when it comes to content...
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1️⃣ They finally get little spurts of consistency with creating and sharing content and start to see results and momentum slowly building as a result (YAY!)
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2️⃣ Then those results mean they get busier on projects (working with clients, delivering their programs, fielding collaboration requests) or life takes over and they decide to take a quick pause on content to just catch up (BOO-YAY)
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3️⃣ That pauses stretches on and now they can't remember the last time they hit send on an email or publish on a post.
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🔁 and on, and on, and on again it goes.
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Want to break the cycle once and for all?
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It's going to require a shift in your goals...
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... From focusing on "creating" content consistently
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... To "publishing" content consistently
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They're 2 completely different things.
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And the best place to start is with my Minimalist Content Strategy epic blog post ➡️ https://www.yourcontentempire.com/minimalist-content-strategy/ (link in bio too)

It's time to get to the root of the issue... once

It's time to get to the root of the issue... once and for all.
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If you're ready to learn more, I've all the deets covered in my Minimalist Content System post ➡️ https://www.yourcontentempire.com/minimalist-content-strategy/ (link in bio too)

A content strategist who doesn't create new conten

A content strategist who doesn't create new content?! 💕

Have you ever received advice that made you question pretty much everything you knew to be true?

I have. In 2020, my coach issued me a serious challenge to not create any new content for an entire year.

My mental chitter chatter was like a roller coaster 🎢

… That’ll never work.

… What’s the point?

… Wouldn’t that make me the ultimate content hypocrite?

… Well, what else would I be able to do with that time I spend on content?

… Most of my content is pretty timeless, isn’t it?

… Wait, could it work?

Given the nature of my content-centred business, I couldn’t imagine how I was going to stay afloat without hitting the publish button on the blog every week.

What I didn’t realize at the time was what a profound impact this would have on my business—in a good way.

Stepping away from coming up with new ideas for content and the pressure to publish something fresh every single week was an eye-opening experience.

And my business? It actually grew that year—even more than it had the previous one.

Why? Because I took the opportunity to repurpose all of the perfectly-still-valuable content I already had and leverage it in a much more strategic way.

Confession: I actually cheated twice that year by creating 2 epic articles (Ethics of Sales Funnels and The Minimalist Content Strategy).

And it's the Minimalist Content Strategy part that made the entire year work–I looked to my existing content to create campaigns around my offers, upgraded the content, paired it with sales sequenes and voila I nearly doubled my revenue.

#yourcontentempire

Feeling empowered and on track this year with the

Feeling empowered and on track this year with the help of our amazing clients, like Marissa Lawton (@rootedfeminine_ ). With a 50% conversion rate on landing pages, a tripwire selling at 6%, and an end product selling at 3%, Marissa's growth trajectory has become much more predictable. If you're looking to take your content to the next level, look no further! #yourcontentempire

Content Truthbomb: All you really need is 12 core

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What content are you publishing this week? A new

What content are you publishing this week?

A new blog? Podcast episode? Video? Social posts? An email?

Let me know!

And if your weekly content plan is looking a little sparse, you might want to watch my workshop this week which is GUARANTEED to make this a problem you NEVER have to deal with again... for reals.

(Sign up link in my bio!)

Hey there 👋 Found yourself in an all too famili

Hey there 👋 Found yourself in an all too familiar situation for many online business owners who pass that 3 years mark?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yup, I'm seeing this more and more.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I work one-on-one with many of these business owners to help them maximize the ROI of their old cold by repackaging their content into automated content campaigns.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But this is the first time, I'm sharing the inner workings of these strategies. And I'm doing it for free on Thursday, March 16th from 9-10:30am PST (yes, there will be a replay if you're not able to make it).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Want to reserve your spot? Go to yourcontentempire.com/workshop (or press the button in my bio link)
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hope to see you there! 🥰

Dear Reader (ever since I watched Bridgerton, I’

The cycle of "re-starts" or "when I'm readys" is a

The cycle of "re-starts" or "when I'm readys" is a tough one to get out of.

And it's all too common when it comes to your content plans and projects (be honest, how many content projects have you put off at least once?). We've all go those things—so you're not alone in that.

One of the best ways to break this cycle of re-starting is to simplify, prioritize long-term content assets and trick yourself into getting started.

Swipe for my detailed breakdown of each step (and why this cycle is a myth that's holding you back).

Then if you'd like some help implementing the highest ROI content project of all (the Minimalist Content Strategy), sign up for my free workshop here https://yourcontentempire.com/workshop (link in bio too!)

The best characteristic of the minimalist content

The best characteristic of the minimalist content system? Versatility 🙌

Here’s just one way you can use it to get yourself a break right away from your content without taking a pause on marketing or sales.

Do you have a piece of content that relates back to your paid offer?

#createandthrive #creativecollective #femaleentrepreneurship #femalebusinessmentor #femaleownedbusiness #femalebusinessowner #womenwhoinspirewomen #businesswomen #savvybusinessowner #womenwhohustle #womenempoweringwomen #womensupportingwomen #femalecoaching #femalebusinesses

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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