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The Epic Guide to Content Marketing for Product-Based Businesses

by Hailey | Apr 7, 2022

The Epic Guide to Content Marketing for Product-Based Businesses

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yourcontentempire

Something I harp on a lot is that one of the best

Something I harp on a lot is that one of the best ways to get reinspired when it comes to your content is to become a hunter. A hunter of questions, that is.

When you can bring your content back to the people you’re hoping to help, by responding to their actual questions, not only do you get a shiny new piece of content out of it, but you also get to feel a sense of purpose from your content too.

And that’s exactly what I’m doing in this week’s episode, “Hit Me With Those Content Questions (Quickie Q&A Episode #1)”

I’ve been hunting and gathering questions for YEARS and today I’m handpicking 6 of them to answer live on the show.

Here’s a sneak peek:

❓ Strategies for Repurposing Content - Cool hacks for giving your content a makeover without putting folks to sleep (because nobody wants a déjà vu moment).

❓Offer Creation and Market Research - The chicken-and-egg dilemma of crafting content and offers (plus some sneaky ways to see what your peeps really dig before diving in deep).

❓Content Planning Cadence - How often you should geek out on your content calendar (daily doodles? monthly marathons?) and the lowdown on keeping it fresh.

Ready to hear this quickie Q&A episode?

Listen here 👉 https://www.yourcontentempire.com/content-questions-episode-1/

You’ve got a powerful offer to share and you kno

You’ve got a powerful offer to share and you know it can make a big big difference if you could get it in front of more of the right people.

Your content is one of the best vehicles to do that with.

Here’s why: Not only does it help you get more visible (it IS the thing you get visible with, the “what” you say) but it can also educate and engage at the same time when leveraged strategically.

For example, whenever I’m working with a new content coaching client, one of the first things that we do is build out a projection model for their paid offers.

We start here, because it’s very tough to answer the question “how many people do I need to bring into my audience every month in order to hit my sales goals” and from there “how many do I need to get my content in front of to hit my lead goal” without seeing it visually.

I’ve recently opened the doors to my program, Your Content, Your Empire which is proven process for creating content consistently and getting it in front of at least 500+ new people every month.

And in this week’s episode of the Content Coffee Break podcast, I’m taking you behind the scenes to show HOW we do that (so if you want to DIY it and don’t need the templates and systems to make it happen, you can!)

Want to learn how to get your content in front of 500+ new people every month?

>>> Listen to the latest episode here: https://yourcontentempire.com/get-in-front-of-500-new-people

Are you feeling overwhelmed and pulled in EVERY di

Are you feeling overwhelmed and pulled in EVERY direction with all the content platforms and strategies you're trying to manage? 💯

Join my free E.A.S.E. Content Strategy Method Workshop on Thursday, September 7th at 9am PST (TOMORROW) and work alongside me so we can increase your content R.O.I. by simplifying your approach to content.

So instead of focusing on a random mix of content platforms and strategies like you're used to, the E.A.S.E. Content Strategy has you choose and focus on ONE platform for each of these four content types. In the end, you'll simplify your output and improve your results!

Sign up here 👉 https://www.yourcontentempire.com/ease

This past weekend, my husband and I hosted a mix o

This past weekend, my husband and I hosted a mix of a launch party for our new venture (the @firstsipmobilebar) and an end-of-summer shindig. Super exciting and also, means-the-world-to-us with all the support from friends and fam! 🍹(Side note: Parties + Business + Prosecco on tap? Best Mix Ever).

But there’s a bit of a catch…

Juggling a new business and all the content that goes along with it on top of the content for my main business, Your Content Empire (not to mention all the content for agency clients) has made me reflect on the importance of strategy.

To put a spin on a quote I think about a lot ➡️ Making sure you're headed in the right direction is much more important than how fast you're going (or how much you're creating, in the case of content)

Because, let's face it, you could be making your business a whole lot harder than it has to be (and sabotaging your results at the same time) by working with a complicated or just plain wrong strategy.

That's where the EASE content framework sneaks in and why it’s time to introduce more EASE into your content strategy (cause nobody’s getting anywhere by trying to do all the things and in all the places). In this week’s episode, I’m sharing a lite version of how to map out your EASE content strategy.

Wanna listen to episode 3 of the Content Coffee Break podcast? Hit my bio for the link (or grab it here: https://www.yourcontentempire.com/create-your-ease-content-framework/)

Lost in the social media maze? Dive into this week

Lost in the social media maze? Dive into this week's episode where we talk about the #1 mistake you’re making with your content strategy (hint: it’s all about nailing that sweet spot between catching new eyes and keeping the old ones engaged!)

Including discussions about...

☕ Attraction vs. Engagement Platforms: It's all about mixing platforms that pull in fresh faces (hey, newbies!) with those that keep the regulars coming back for more.

☕ Oops, We Tilted the Scales: Highlighting the pitfalls when focusing solely on either attraction or engagement, including stagnation, list atrophy, and missed sales opportunities.

☕ Simplification and Strategy: Think of cutting the clutter and zooming in on one newbie magnet and one old-friends club. It's all about big growth with cozy chats on the side.

Listen here ➡️ https://www.yourcontentempire.com/content-strategy-mistake/ (link in bio too!

I am thrilled beyond words to spill the (coffee) b

I am thrilled beyond words to spill the (coffee) beans on some really exciting news with you…

After a crazy busy period with Your Content Empire (followed by a little me-time to reflect and hone in on what I want to focus on in the next phase of my business!). I’m excited to share with you, my new podcast—Content Coffee Break

Content Coffee Break is your new weekly (favourite!) content marketing and productivity systems podcast.

Join me (alongside a handful of special guests) as we dive deep into uncovering the secrets to creating top-notch content for your business—and doing it efficiently—FYI you’ll be glad to know the process doesn't have to feel like a total grind.

You can find Content Coffee Break on Apple Podcasts, Spotify, or you can listen to us on our very own website.

🤔 PLUS, DID SOMEONE SAY GIVEAWAY?

To celebrate the launch we’re running a giveaway! One lucky winner will get to choose from our 3 signature programs and get lifetime access FOR FREE (whether that’s the Profitable Funnel Sprint System, the Minimalist Content Strategy or Your Content, Your Empire - valued at $1500 each).

Here’s how to enter:

Leave a review on Apple Podcasts and screenshot it (here’s the link)
Share the screenshot on your Instagram stories tagging @yourcontentempire

The giveaway ends on September 1st!

Tag a friend below who you think might be into this new podcast and give them a chance to overhaul their content strategy too!

Ever heard that saying work smarter, not harder? I

Ever heard that saying work smarter, not harder? It’s time to apply that to your content game. I’ve built Your Content Empire helping entrepreneurs get out of the weeds when it comes to their content, to help them stand out as experts in their fields. I mean, we all want to be known for being the best at what we do, right?

To help you really 🌟 shine 🌟 I’ve put together my top 5 secrets to creating content that will establish you as THE expert in your field - from choosing your platforms and picking the right freebies, to setting your gold standard of service 👑 Get ready to stand out. Learn my secrets here 👉👉👉 https://www.yourcontentempire.com/expertise-content/

Fine, I’ll confess: I don’t like sales. I do

Fine, I’ll confess: I don’t like sales.

I do everything I can to ensure that by the time people get on a call with me, they’ve already pretty much sold themselves and we’re just chatting to hammer out some details.

My content’s absolutely critical in helping me do that.

So much goes into running a business but at the end of the day it comes down to sales. I know that a lot of online business owners say they’re not super comfortable when it comes to selling, but real talk...without sales, you don’t actually have a business 📈

To help make your sales content game a whole lot simpler (with better results 💪👌) I’ve put together my four best ways that you can use content to sell your offers. Check out my blog post here 💯 https://www.yourcontentempire.com/sell-your-offers/

Let’s face it - the people who joined your list

Let’s face it - the people who joined your list when you first started your business might not be your ideal clients forever. Totally normal - heck, it’s part of running a business! But that’s why it’s so important to use your content to get in front of new audiences and attract your ideal clients, so if some of those relationships do come to an end you’re not left scrambling to find new leads 🙅

In this blog post, we’re going to explore your attraction content and dive into some great ways to explore new platforms, set goals and create an action plan that will keep getting you new business. Check it out here >> https://www.yourcontentempire.com/attraction-content/

Rant: You already know how important growing your

Rant: You already know how important growing your email list is...

But one thing that I see over and over (and it drives me 🦇💩) is when entrepreneurs focus ONLY on building the list, and not looking after their audience once they have joined the community. A big no no 👎

In fact, I just had a coaching call with a client (now, also a dear friend) this past week and she shared a HUGE win about how using the E (engage) part of the EASE content strategy landed her a $100K client.

Cuz let’s travel back in time to 2022 (when we first started working together), Sarah's #1 goal was growing her email list and creating a funnel to nurture and sell to them.

What wasn't on her radar though was her game plan for keeping her audience engaged using a newsletter and social media engagement strategy.

I used all my powers of persuasion to help her ease (pun intended) into a daily engagement system that worked for her lifestyle, time constraints and preferences for engaging. It took awhile, but just last week, someone she started chatting with 6 months ago and nurturing regularly using this system, signed a yearlong contract for $105,000 (her BIGGEST sale ever).

We celebrated the heck outta that win—but I was definitely wasn’t surprised. #1 - She’s a rockstar at what she does, so someone seeing that and being will to pay boucoup bucks for that = a no brainer; and #2 - people want to buy from people who are top of mind for them and that they trust to get them results so I had no doubt that this strategy would work.

Want to learn how to design your engagement strategy? I’m sharing the goods in this epic blog post ➡️ https://www.yourcontentempire.com/content-that-engages/

I can't believe it's been a little over 3 years si

I can't believe it's been a little over 3 years since I published my book, Your Content Rebellion. It was a big bucket list goal for me; and it was one of those goals that once I was finished, I found myself a little at a loss for what was next.

Don't get me wrong, still super proud of this one (it couldn't have been that bad as I'm even "officially officially" announcing book 2) --- but I built it up for so long as "the thing," procrastinated, overthought every little decision and (sadly) barely let myself enjoy the process. I was looking back at this blog post about what finally got me outta my own way so I could finish this personal Everest (even scoring Amazon bestseller status in the process) and, yup, even after the dust settled it's still the advice I'd give anyone on how to get that first draft done.

Is writing a book on your wanna-do list? (Or have you already started/finished it?)

If yes, but not yet: definitely check out this post for tips that'll help you "sneak" your way into a first draft without adding anything extra to your plate ➡️ LINK (blog link in bio too)

And if you already have, I know what a friggin' big deal that is so congrats (and please comment and let me know the title cuz I wanna read it!)

When you’re trying to get somewhere you first ha

When you’re trying to get somewhere you first have to know … Where you’re going, and how you’ll get there

So here’s what we know…

🌟Where we’re going: A profitable (FINISHED!) funnel.
🌟How we’ll get there: Bite-sized (strategic) action steps

So if you were going to DIY this roadtrip yourself (bring on the Red Bulls), here’s the roadmap I’d recommend:

Week 1:
✅Create (or refresh) your revenue plan
✅Choose your offer and figure out your messaging
✅Decide on your limited-time offer
✅Craft (or update) your salespage
✅Put together your funnel project plan and strategy

Week2:
✅Choose your freebie
✅Create your freebie
✅Write your freebie delivery emails and messaging
✅Write your freebie opt-in page and thank you pages
✅Set up your freebie system set-up

Week 3:
✅Set up your funnel purchase system (checkouts to welcome emails)
✅Plan your email sequence and messaging
✅Write your follow-up email sequence(s)
✅Get your offer system set-up
✅Design your funnel measurement system

Week 4:
✅Write and design your funnel promo assets
✅Design your testing protocol
✅Create your funnel launch plan- the first 28 days
✅Design your monthly funnel maintenance routine
✅Complete the funnel optimization process (we have up to 20 different ideas!)

So there you go, a DIY roadmap for creating a high-converting sales funnel (I’m not about gatekeeping over here).

And if you are looking for some accountability and someone to ride shotgun with your on this road trip, I’d love to invite you to join my upcoming mini mastermind, The Profitable Funnel Sprint 🎉

The best part? It's designing for accountability and follow-through.

Here’s how it works…

🌟4 weekly project plans broken into 25-minute bite-sized implementation blocks
🌟Implementation resources like templates, swipe files and step-by-step processes to help you build your funnel one layer at a time
🌟4 weekly coaching and feedback calls
🌟Personalized funnel feedback and accountability

Kickstart your road trip today (I’ll bring the snacks) >>> https://www.yourcontentempire.com/ (link in bio too!)

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Something I harp on a lot is that one of the best

Something I harp on a lot is that one of the best ways to get reinspired when it comes to your content is to become a hunter. A hunter of questions, that is.

When you can bring your content back to the people you’re hoping to help, by responding to their actual questions, not only do you get a shiny new piece of content out of it, but you also get to feel a sense of purpose from your content too.

And that’s exactly what I’m doing in this week’s episode, “Hit Me With Those Content Questions (Quickie Q&A Episode #1)”

I’ve been hunting and gathering questions for YEARS and today I’m handpicking 6 of them to answer live on the show.

Here’s a sneak peek:

❓ Strategies for Repurposing Content - Cool hacks for giving your content a makeover without putting folks to sleep (because nobody wants a déjà vu moment).

❓Offer Creation and Market Research - The chicken-and-egg dilemma of crafting content and offers (plus some sneaky ways to see what your peeps really dig before diving in deep).

❓Content Planning Cadence - How often you should geek out on your content calendar (daily doodles? monthly marathons?) and the lowdown on keeping it fresh.

Ready to hear this quickie Q&A episode?

Listen here 👉 https://www.yourcontentempire.com/content-questions-episode-1/

You’ve got a powerful offer to share and you kno

You’ve got a powerful offer to share and you know it can make a big big difference if you could get it in front of more of the right people.

Your content is one of the best vehicles to do that with.

Here’s why: Not only does it help you get more visible (it IS the thing you get visible with, the “what” you say) but it can also educate and engage at the same time when leveraged strategically.

For example, whenever I’m working with a new content coaching client, one of the first things that we do is build out a projection model for their paid offers.

We start here, because it’s very tough to answer the question “how many people do I need to bring into my audience every month in order to hit my sales goals” and from there “how many do I need to get my content in front of to hit my lead goal” without seeing it visually.

I’ve recently opened the doors to my program, Your Content, Your Empire which is proven process for creating content consistently and getting it in front of at least 500+ new people every month.

And in this week’s episode of the Content Coffee Break podcast, I’m taking you behind the scenes to show HOW we do that (so if you want to DIY it and don’t need the templates and systems to make it happen, you can!)

Want to learn how to get your content in front of 500+ new people every month?

>>> Listen to the latest episode here: https://yourcontentempire.com/get-in-front-of-500-new-people

Are you feeling overwhelmed and pulled in EVERY di

Are you feeling overwhelmed and pulled in EVERY direction with all the content platforms and strategies you're trying to manage? 💯

Join my free E.A.S.E. Content Strategy Method Workshop on Thursday, September 7th at 9am PST (TOMORROW) and work alongside me so we can increase your content R.O.I. by simplifying your approach to content.

So instead of focusing on a random mix of content platforms and strategies like you're used to, the E.A.S.E. Content Strategy has you choose and focus on ONE platform for each of these four content types. In the end, you'll simplify your output and improve your results!

Sign up here 👉 https://www.yourcontentempire.com/ease

This past weekend, my husband and I hosted a mix o

This past weekend, my husband and I hosted a mix of a launch party for our new venture (the @firstsipmobilebar) and an end-of-summer shindig. Super exciting and also, means-the-world-to-us with all the support from friends and fam! 🍹(Side note: Parties + Business + Prosecco on tap? Best Mix Ever).

But there’s a bit of a catch…

Juggling a new business and all the content that goes along with it on top of the content for my main business, Your Content Empire (not to mention all the content for agency clients) has made me reflect on the importance of strategy.

To put a spin on a quote I think about a lot ➡️ Making sure you're headed in the right direction is much more important than how fast you're going (or how much you're creating, in the case of content)

Because, let's face it, you could be making your business a whole lot harder than it has to be (and sabotaging your results at the same time) by working with a complicated or just plain wrong strategy.

That's where the EASE content framework sneaks in and why it’s time to introduce more EASE into your content strategy (cause nobody’s getting anywhere by trying to do all the things and in all the places). In this week’s episode, I’m sharing a lite version of how to map out your EASE content strategy.

Wanna listen to episode 3 of the Content Coffee Break podcast? Hit my bio for the link (or grab it here: https://www.yourcontentempire.com/create-your-ease-content-framework/)

Lost in the social media maze? Dive into this week

Lost in the social media maze? Dive into this week's episode where we talk about the #1 mistake you’re making with your content strategy (hint: it’s all about nailing that sweet spot between catching new eyes and keeping the old ones engaged!)

Including discussions about...

☕ Attraction vs. Engagement Platforms: It's all about mixing platforms that pull in fresh faces (hey, newbies!) with those that keep the regulars coming back for more.

☕ Oops, We Tilted the Scales: Highlighting the pitfalls when focusing solely on either attraction or engagement, including stagnation, list atrophy, and missed sales opportunities.

☕ Simplification and Strategy: Think of cutting the clutter and zooming in on one newbie magnet and one old-friends club. It's all about big growth with cozy chats on the side.

Listen here ➡️ https://www.yourcontentempire.com/content-strategy-mistake/ (link in bio too!

Your Content Empire is a content education company and production agency that helps online businesses create profitable sales funnels and consistent content strategies. We make content creation so fun, efficient and profitable that you can’t help but be consistent with it!

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