READY OR NOT
Consistent Content Here You Come
Your Results Are In
Your Secret to Consistent Content Is
You know the ‘how’ of creating a great piece of content but when it comes to your own, nothing feels quite good enough to publish, share and go prime time with yet.
SURE-TELL SIGNS THAT
You’ve Been Bitten by the Perfectionism Bug
You have lots of half-finished drafts started but nothing feels good enough yet to see the light of day
You’re waiting until you have everything together before really getting going on your content strategy (not quite ready yet)
You feel a little uneasy about people seeing your content and what they’re going to think about it (and you and your business by association)
Don’t relate to any of these? *Glitch* Head over here to see the other consistent content secrets. If this is so you—carry on reading, friend.
But here’s the thing to remember—no one is looking for “perfect” content (such a thing does not exist). Your content simply has one of two jobs to do: help people or entertain people and if you do either of them, your content is good enough to share.
First and foremost, a minor mindset shift can help make all the difference. Instead of thinking, “I have to create incredible content that everyone loves,” shift your focus to, “I want to create content that’s as helpful as possible.” It’s an instant pressure reliever when our primary goal becomes “find a problem my people have, then solve it with my content.”
“Done is better than perfect”
– Sheryl Sandberg
Another big help? Practice makes better than perfect. Practice makes published. Know that with every piece you publish (and prove to yourself doesn’t make the world implode), you’ll get more and more comfortable sharing. So embrace the uncomfortable beginning knowing it’ll make way for confidence through doing.
Finally, set up a system for stockpiling positive feedback. Anytime someone responds back saying how much your content has helped, or lets you know what they like about it, save it. Then whenever you’re feeling the doubts come on, take a digital stroll through the feedback to remember: this is why you’re creating content – to make a difference and help people.
When you focus on helpfulness first with your content, everything else (like the doubts, the sales and the audience growth) takes care of itself.
THE SYSTEM FOR GETTING OUT OF PERFECTIONISM AND INTO INSPIRATION
Content Inspiration Bank
The quickest way to get out of your own way when it comes to perfectionism holding you back from publishing is to focus on content that helps others and solves real problems for real people. So create a system to track ALL of the problems people most need your help to solve.
READY TO SET UP A SYSTEM FOR ORGANIZING ALL YOUR CONTENT IDEAS? LET ME DO IT FOR YOU.
Grab my Content Bank & Inspiration Systems Template Kit for 50% off
Here’s what you get instant access to:
- Content Bank template with 12 tabs already up for you so you can create a library of all of your past content and get more out of every piece of content you create
- Content Inspiration Bank template with 14 tabs already up for you so you can store and find your content, copy and marketing inspiration in one place exactly when you need it
- 8 walkthrough videos that show you step-by-step how to set up and use your content and inspiration bank systems so you just have to follow along
- 2 systems sheets with documented workflows that you can take and tailor to help you maintain the systems you’ve just set up for the long-term
- Lifetime access to the videos and templates so you can go at your own pace and revisit any of the materials for future system refreshers
Hi, I’m Hailey 👋
A content genie (some say), founder of Your Content Empire and strategist who helps business owners get consistent with their content and build their 6-figure content empires on their own terms.
With the belief that great content is 20% strategy and 80% get-the-damn-thing-published, I’ve designed the 6-Figure+ Content Empire Foundation— a customizable framework that blends strategy with systems and has helped thousands of business owners (just like you) build money-making content empires on their own terms.
As Seen In
As Seen In