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where content meets productivity, purpose and profitability
CONTENT STRATEGY
Featured Content Strategy Resources
2020 CONTENT EMPIRE PLANNER
The complete annual content planning system to help you strategize, manage and create consistent content that gets results
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MONTHLY CONTENT PLANNING KIT
My FREE monthly content planner to help you plan and execute your monthly content from one central place
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30 Days to the Ultimate Content Comeback – Been awhile since you made a content appearance? This post will walk you through how to start showing up again in a big way!
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Rebellion: The REAL Truth About Getting Consistent with Content
Why trying to be consistent isn’t really the problem with your content We have been led to believe that being consistent with content and our marketing is the only way we’re going to get results. And I’ve been guilty of this myself because it makes sense–unless you’re...
How to Use an Experimental Approach to Get Better Results
Since I’m a content strategist, I feel like people expect me to have a lot more of their content answers than I actually do. When the truth is that even if I designed the content strategy I thought was perfect for you - it wouldn’t necessarily be the one that works...
The Start of Your Content Rebellion: Shaking Off the Shoulds
For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...
Your Content Empire Roadmap
Decisions, decisions. The road to a successful business is paved with them. And it can, understandably, drive entrepreneurs a little nutty, a lotta overwhelmed, and (hopefully no more than) a smidgen paralyzed into inaction. The equally awful and beautiful truth is...
Expertise Mapping: The Most Valuable Asset in My Business
I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...
How to Plan & Execute a Profitable Content Campaign
Even though I've seen a direct correlation in my business between publishing content and making sales - I know that isn't the case for everyone. In this post – I’m covering how to transform your editorial calendar into your biggest content profitunity yet by going...
How to Create Content that Engages Your Audience
Over the course of the E.A.S.E. Content Strategy Method series, we've been covering the four different types of content that should be present in any content strategy. We've talked about your expertise content. Click here to read the post We've talked about your...
The 4 Best Ways to Use Your Content To Sell Your Offers
Over the past couple of weeks, we’ve been exploring the E.A.S.E. Content Strategy Method. So just to recap, the E.A.S.E. Content Strategy Method is a powerful approach to your content strategy that both simplifies the number of platforms you're focused on while also...
How to Create Content that Attracts and Builds Your Audience
Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...