You know the drill. Summer vacation is calling – or even if isn't you're still feeling the pull to take things a bit easier, hang out with friends on the patio drinking margaritas or curl up to tackle your summer reading list. And even if that isn't your intention,...

As an introvert, building new relationships and networking does not come very naturally to me. I thrive when I am able to have one on one conversations and can hear about everything that you're up to.  I'm not the best at staying in touch. I spend a lot of my time in...

I’ve always loved to write. I’ve kept a journal ever since I was six. I have so many novels I’ve started and packed away into boxes. I even pursued my English undergraduate degree because I felt most at home reading and writing about books.  It’s hardly a surprise...

Curiosity is your secret superpower for content marketing—whether you’re newer to your business or a veteran. We seem to have endless curiosity when it comes to learning more about our field. We have endless questions. Curiosity is often that spark we need to start...

Why trying to be consistent isn’t really the problem with your content We have been led to believe that being consistent with content and our marketing is the only way we’re going to get results. And I’ve been guilty of this myself because it makes sense–unless you’re...

Since I’m a content strategist, I feel like people expect me to have a lot more of their content answers than I actually do.  When the truth is that even if I designed the content strategy I thought was perfect for you - it wouldn’t necessarily be the one that works...

For far too long, as business owners and solopreneurs, we have been forcing ourselves to create content, even when we hate it. We think that because we are not primarily bloggers or content creators, there's no room for enjoyment in the process. Creating content...

I realized a few years ago that I needed a way of visualizing all the things I talk about and do for my business. Essentially, I needed an expertise map to help guide me on decisions about what should and shouldn't be included in my signature program. So I started a...