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Work With Your Content Empire

want us to fix, optimize & scale an existing sales funnel

“Hailey is a content wizard. I reached out because I needed help organizing and systematizing our email sales funnels. Since we implemented Hailey’s plan three weeks ago, we’ve seen a 160% increase in the number of new email subscribers.  Plus, open rates, click-throughs and engagement are up. Hailey is thorough, professional and a pleasure to work with. Hailey offers thoughtful strategic plans as well as execution; I can’t recommend her highly enough.”

– Katie Hunt, Tradeshow Bootcamp

You have a sales funnel set up but it isn’t working well (either people aren’t buying once they’re in it or you’re struggling to even get people into it). 

But… when it comes to the thought of fixing your existing sales funnel…

  • There’s always something more urgent on your plate—you simply don’t have enough time to fix your funnel yourself 
  • You need an outside perspective to see what’s missing and out of alignment
  • You haven’t kept up with the latest best practices but know you want a trusted expert to partner with

Your Profitable Funnel Fix is a completely done-for-you sales system optimization package where we audit your existing sales funnel and then fix every part of it for more leads and conversions.  

What Makes a Sales System Different from a Sales Funnel?

A sales system is your entire sales ecosystem of traffic, leads, sales, and delivery. That includes everything from your lead magnet to follow-up emails, to your sales emails, purchasing, and delivery. 

It integrates all of these pieces (and more) together so the entire experience is cohesive, consistent and branded intentionally. A well-crafted sales system is scaleable and sustainable: it automates routine tasks and can be adapted easily as your business strategy evolves. 

A sales funnel, while important, is just one part of your sales system. And a funnel is most effective when designed with the overall sales system in mind. 

Plus if you have more than one offer, your sales system covers all of these offers and how they interact.

What Makes This a No-Brainer Solution

Getting the right offer in front of the right people at the right time

It’s not about appealing to everyone, it’s about designing an intentional customer journey that helps people decide one way or another whether your offer is right for them at this time.

Having a sales system in place that you can have Being confident that your sales system knowing it works

A not-so-secret secret of the online marketing industry is that most people have a funnel, but most of them do not work. Besides our experience of having built and consulted on 100+ sales funnels, we also run your funnel through our signature testing protocol to optimize it for conversions and fix any issues. 

All the writing, design and implementation is completely done-for-you

You’re involved for all of the fun parts—the strategy, brainstorming, and reviewing the final materials— without having to do the heavy lifting. It’s the ultimate business owner power move. We strategize your sales system together but you’re off the hook for the execution of it.

Let’s Get Your Automated Scaleable Sales System Selling For You….

Your Content Empire is the done-for-you sales system agency of choice for online business owners who want more traffic, leads and sales. We’ve built and consulted on 100+ sales systems for coaches, course creators, membership site owners, service providers and more.

How The Process Works

I know you've got your funnel but a fix means we still need to go through these phases:

 

Strategy and Project Plan

Step 1: Strategy & Audit

Comprehensive audit of your sales funnel and design the overall strategy for your optimized sales system and project plan

Freebie Phase

Step 2: Freebie Phase

Optimize your freebie and the freebie sign-up process

Follow-up phase

Step 3: Offer Phase

Optimize your follow-up email sequence, the salespage, purchase flow etc. 

Build Phase

Step 4: Build Phase

Implement the changes into your live funnel and test your funnel to make sure everything is hooked up and ready to go!

Traffic Phase

Step 5: Traffic Phase

Create a marketing strategy to attract oodles of traffic to your freebie and your funnel, then run a 4-week paid traffic campaign to test it with a cold audience in addition to your existing audience

Optimization Phase

Step 6: Optimize Phase

Test, measure and tweak your sales funnel to ensure it converts

Alli Elmunzer, The Stock Gallery

50 new members within 3 months

5.3% Conversion Rate

3X ROI on Package Investment within 3 months

Elizabeth Meyer, Salt Project

Elizabeth Meyer, Salt Project

101 sales within 3 months

5.4% Conversion Rate

4.2X ROI on Package Investment within 3 months

Kathie Wiehanne, Bluchic

Kathie Wiehanne, Bluchic

23 sales within 2 months

5.11% Conversion Rate

85.4% ROI within 2 months

Nevica Vazquez

Nevica Vazquez

15 sales within 6 weeks of testing 

3.12% Conversion Rate

64% ROI within 6 weeks of testing

All the Details

  • 4 x 60-minute strategy and content interview calls
  • Optimize your freebie, opt-in page, thank you page and welcome email
  • Optimize your email sequence leading from freebie to offer (and create 2-3 additional emails for abandoned cart or follow-up)
  • Audit and updates to salespage and purchase flow
  • Testing protocol of your sales funnel designed to recapture all or part of your investment within weeks of launching your funnel (at least 400 current subscribers required for this portion to be included)
  • 3-month traffic strategy and editorial calendar to launch your evergreen sales funnel
  • Creation, set-up and management of a 4-week paid ad campaign on 1 platform (does not include ad costs)

What’s The Investment?

To create a new automated sales system around one paid offer: $4500

To create a new automated sales system around two paid offers: $6000

To create a new automated sales system around three paid offers: $7500

Payment plans are available.

Take the First Step Here

It all starts here with a conversation about your sales funnel and goals

Maybe you're wondering about…

+ What’s the process?

When optimizing an existing sales funnel, we start with a comprehensive sales funnel audit where we look at every section of the sales funnel and provide a recommendations report on changes to be made and a detailed project plan to implement those changes. Then we optimize the freebie system—including updating the lead magnet itself, the opt-in page, welcome email and thank-you page. Next, we optimize the offer phase of your funnel including updating your follow-up email sequence, salespage and purchase flow. Finally, we create a 3-month marketing plan to help you get your freebie in front of the right people, set up and manage a 4-week paid campaign, and run our signature testing protocol to earn you some immediate ROI and help us optimize every step of the funnel. 

+ How much of my time will this take?

Although it isn't an entirely hands-off process on your end (we infuse your voice and expertise into every piece within the funnel), all of the writing, design and set-up is handled for you. Through the strategy sessions, we'll get the base content needed for the funnel through my content interview process and then you'll review and approve the pieces as they're sent to you! Averaging out past client experiences, each phase of the package (there’s 4 of them) will require approximately 2-3 hours of your time including the 1:1 meeting, pulling additional information, and for the revision process.

+ How long does the process take?

The exact timeline depends on a lot of factors (timing to get feedback on deliverables, when your calls are scheduled) but generally it takes around 10 weeks before the revised funnel is launched. The monitoring and optimization phase then continues for the next 3-4 months.

+ How do I get started? What are the next steps?

First step is to click here and schedule a 20-minute consultation call. That way we can make sure this package is the right fit for your project and business. If it’s a match, we'll decide on a date and you'll receive the first invoice and contract! And once those are wrapped up, it’s onto the intake form, welcome party and scheduling our first 1:1 session.

+ I just need some guidance but to do most of the work myself. Can you help?

I’d recommend checking out my content mentorship program

Your Content, Your Empire takes everything I do in my agency with 1-1 clients—from sales funnels to consistent content creation to traffic generation to marketing systems—and provides step-by-step know-how, take-and-make-your-own templates and access to me as your virtual mentor for all of your “what about this?” questions. 

The program is broken down into 9 modules, taking you through setting up a sales funnel that works, supporting and scaling that funnel with traffic and creating a content strategy that’s tailored to you and easy to outsource. 

You can sign up for the wait list here (we open enrollment a few times throughout the year): https://www.yourcontentempire.com/ycye/

What They're Saying...

Alli Elmunzer testimonial for Hailey Dale of Your Content Empire

From the copy to the graphics, as well as actually putting the funnel together for me in my emailprovider service, I loved that I could be hands off and she took care of the rest.

“I decided to work with Hailey because I wanted an email funnel that actually converted. And within the first 3 months of launching, we’d enrolled more than 50 new members! I loved that Hailey took control of everything. From the copy to the graphics, as well as actually putting the funnel together for me in my email provider service, I loved that I could be hands off and she took care of the rest. Not only is she excellent at what she does and professional, but she is a pleasure to work with. I will definitely work with Hailey again as my business evolves.” Alli Elmunzer, The Stock Gallery

What They're Saying...

Nevica Vazquez testimonial for Hailey Dale of Your Content Empire

Hailey will go above and beyond to have this be a successful funnel. She knows allllll the parts of creating a funnel. The strategy, copy, tech, content!

“I knew that I needed a funnel in order to sell my course on autopilot and I also knew how much work a funnel takes and that I needed outside help to bring the funnel to life! Hailey went above and beyond to help me and kept the big picture of my business in mind not just the funnel. While working with Hailey, 15 students did enroll in the funnel, and it was really beneficial to see how to build, test and run a funnel so I know for the future! Hailey will go above and beyond to have this be a successful funnel. She knows allllll the parts of creating a funnel. The strategy, copy, tech, content! There’s so few people that know everything and that is such a huge benefit of booking this!!” – Nevica Vazquez, Marketing Strategist

What They're Saying...

Working with Hailey during our 1:1 sessions and the workshops around workflow and funnels has been amazing.

I have a solid sales funnel in place that helps me book new clients on a consistent basis and created a small group program that I've run two times this year.  I also have created a system for holding monthly masterclasses for my own community and have been booking opportunities to be a guest expert in other people's communities. It's like having a brainstorming and strategy partner all in one! – Kathryn Brown, www.creatingyourplan.com

Your Next Steps

If you have an existing sales funnel but want help optimizing and scaling it without adding more to your to-do lists, this package is for you!

Here’s what to do now: 

  1. Click the “I’m ready” button below
  2. Choose a time to chat about your project and offer
  3. Add the appointment to your calendar and let’s start discussing your project!

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