THE PROFITABLE FUNNEL SPRINT

Launch an evergreen funnel that sells for you in just 30 days

For service providers, coaches and course creators who are tired of funnel overwhelm, this group program will help you plan, create, and launch a profitable sales funnel in under 30 days.

Your Content Empire - Your Content Your Empire - Teaching

Want to stop relying on whirlwind launches?

LET’S BUILD AN EVERGREEN FUNNEL THAT CONVERTS.

You started your business with freedom in mind—but it’s hard to enjoy your dream lifestyle when you’re stressed about where your next clients are going to come from.

Even with some automation in place, you’re spending way too much time chasing leads and clinching sales. 

You know that being hands-on for every sale isn’t sustainable … and relying on feast-or-famine launch cycles isn’t much better. 

But every time you try to set up a sales funnel, you get overwhelmed, stuck in analysis paralysis or worse—you went through all of that effort only to hear crickets.

The good news? There is a better way. 

(Did you see that coming?)

What Makes This a No-Brainer Next Move

Say goodbye to half-finished funnels, information overwhelm, and lackluster conversion rates 

There is a proven process for creating sales funnels that convert (and I’m going to walk you through it step-by-step). So you can …

Generate reliable and consistent revenue …

that allows you to live your best life, build big momentum in your business and never again worry about being able to pay your expenses next month again.

Sell 24/7/365 without relying on whirlwind launches and promotions …

not saying those things shouldn’t be a part of your strategy (they’re part of mine) but with a funnel in place, you get to choose how/when to use them.

Create an intentional and consistent nurture and invitation process that feels good …

to you and your customers on the other side of it. A sales funnel doesn’t have to feel spammy or sleazy. (And if you build it right, it won’t.)

SOUND LIKE A PLAN? WELL, LET ME INTRODUCE …

The Profitable Funnel Sprint

The Profitable Funnel Sprint is a practical, no-fuss approach to launching a scalable sales funnel ASAP. It includes every system, template, and process I’ve used in my agency to build hundreds of funnels across dozens of niches.

But here’s the best part … once you know the rules, you can break them. 

This program will walk you through the basics of building a profitable funnel AND show you how to customize the templates, combine strategies, and mix things up to make it truly your own—because every business is different. 

And you’ll do it all through bite-sized action steps and hold-you-by-the-hand templates that keep you moving forward without information overload!

It's the easiest, most effective way to get your funnel up and running in 30 days or less.

“I thought you’d be interested to know that the Pinterest with Purpose Webinar funnel is STILL converting, how many years later? … The creation of my funnel with you was definitely the most impactful thing I've ever invested in or done for my business that's made me the best ROI in my business.”

JANA OSOFSKY, www.JANAOMEDIA.com

I KNOW WHAT YOU’RE THINKING (NOT PSYCHIC, JUST A HUNCH) …

“I don’t have time for another course or program that just sits around collecting digital dust!”

    Well, then it’s a good thing this is the furthest thing from any other course or program you’ve taken before. Here’s what makes The Profitable Funnel Sprint different: 

    Reason #1

    This program does NOT feed into information overload. Don’t expect to sit back, watch hours of videos, and complete tons of homework that doesn’t actually get you closer to your goal. Everything you do as part of this program is work you can immediately use in your business.

    Reason #2

    You’re getting access to a repeatable and proven system. I don’t just teach this stuff, or only have experience making it work for myself. I do this work day in and day out through my agency with hundreds of business owners across multiple industries and business models.

    Reason #3

    Every video and template in this course is designed to get you IMPLEMENTING in your business immediately. The weekly project plans are broken down into 25-minute Pomodoro sprints, to keep you focused and moving forward.

    You’re not just going to learn about sales funnels–you’re going to actually create one (and know how to create any future one too!).

    Ready to Build Your Funnel?

    Choose the plan that works for you

    Most Flexible

    • 3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    • Lifetime access to the content
    • 12 months access to monthly group coaching calls
    • Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Flexible

    3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    Lifetime access to the content
    12 months access to monthly group coaching calls
    Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Accessible: 12 x $147

    Best deal

    • 3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    • Lifetime access to the content
    • 12 months access to monthly group coaching calls
    • Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Best deal

    3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    Lifetime access to the content
    12 months access to monthly group coaching calls
    Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Savings: $1497

    “What if I suck at sales?”

    You can still be GREAT at funnels. Our proven process will guide you through every step so you can focus on what you love (and leave the selling to your funnel).

    HERE’S THE PLAN:

    1. The Kickoff Phase: Create your sales funnel map, funnel strategy, and a detailed project plan to keep you on track—so you know exactly where you’re going and how to get there.

    2. The Flagship Freebie Phase: Decide on the best freebie for your signature offer, then create the content, design, and email sign-up system using our proven process and templates.

    3. The Irresistible Offer Phase: Write an anticipation-building email sequence that bridges the gap between your freebie and paid offer, then set your sales system automations to generate revenue on autopilot.

    4. The Scale & Optimize (Traffic) Phase: Now that your funnel is ready, it’s time to get your offer out there in a BIG way! The final step is to drive traffic with a promotion plan and editorial calendar to help you reach your sales goals.

    “I went from never sending emails to regularly producing emails, and actually redesigning my signature program with a sales strategy in mind. I'd recommend this for anyone who has been trying to sell a something but hasn't been quite been clear of how to move people through a sales funnel in a strategic way and finds they spend to much time thinking about what to do and not enough time doing it.”

    Alecia St. Germain, www.consciousedge.com

    LET’S TAKE A CLOSER LOOK

    Meet the Funnel Sprint System

    1

    SPRINT ONE

    Your Sales Funnel Strategy

    Map out your automated sales system and reverse engineer your goals so that you have a roadmap to follow when creating and pulling together all of the required pieces.

    • Create (or refresh) your revenue plan
    • Choose your offer and figure out your messaging
    • Decide on your “can’t miss it” limited-time offer
    • Craft (or update) your sales page
    • Create your sales system master plan

    SPRINT TWO

    Your Flagship Freebie

    Make a strategic decision on the best lead magnet for your audience and offer and then finish preparing that freebie from creation to design to delivery.

    • Choose the right signature freebie for your funnel
    • Create your flagship freebie
    • Write your freebie delivery emails and messaging
    • Write your freebie opt-in page and thank you pages
    • Set up your freebie system and update your sales system master plan

    2

    3

    SPRINT THREE

    Your Irresistible Offer System

    Make an offer your dream clients and customers can’t resist by writing a freebie follow-up email sequence and funnel that gets them excited about taking the next step. By the end of this sprint, you’ll have a fully-functioning, ready to launch sales system.

    • Set up your purchase system, from checkouts to welcome emails
    • Plan your email sequence and messaging
    • Write your follow-up email sequence(s)
    • Set up your email automation
    • Design your funnel measurement system

    Plus… After you complete the 3 core funnel sprints and your funnel is ready to launch, apply for free access to the bonus sprint in the Funnel Launch Club!

    "

    BONUS SPRINT

    Your Funnel Launch Club

    Design your overarching traffic strategy, including an editorial calendar and marketing plan for the 3 levels of your sales system, plus craft irresistible promotional copy and images. All you need to do is apply for access once you finish the first 3 modules!

    • Write and design your funnel promo assets
    • Design your testing protocol
    • Create your funnel launch plan for the first 28 days
    • Design your monthly funnel maintenance routine
    • Complete the funnel optimization process (includes 20 different strategies!)

    *

    Ready to Build Your Funnel?

    Choose the plan that works for you

    Most Flexible

    • 3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    • Lifetime access to the content
    • 12 months access to monthly group coaching calls
    • Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Flexible

    3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    Lifetime access to the content
    12 months access to monthly group coaching calls
    Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Accessible: 12 x $147

    Best deal

    • 3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    • Lifetime access to the content
    • 12 months access to monthly group coaching calls
    • Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Best deal

    3 project plan sprints including implementation resources like templates, swipe files, and step-by-step processes to help you build your funnel one layer at a time
    Lifetime access to the content
    12 months access to monthly group coaching calls
    Free access to the Funnel Launch Club: a bonus sprint to help you launch and start optimizing your funnel in a big momentum-building way!

    Most Savings: $1497

    7-Day Money-Back Guarantee

    If you complete the first week of modules and are not 100% satisfied, you can simply send us an email to receive a full refund—no questions asked!

    Meet Your Guide

    Hey there, I’m Hailey. Sales Funnel Strategist + Systems Super Fan

    I’ve been designing, building, and scaling funnels for nearly 10 years for hundreds of business owners across dozens of niches. Along the way, I created a tried and true sales funnel process that we use as a base for every single funnel that we touch, build, and teach in my business—although there's plenty of room for tailoring and customization!

    The Profitable Funnel Sprint combines timeless sales strategies with timely marketing tactics so that you end up with a funnel that actually works and becomes a long-term, scalable asset in your business.

    In this course, you’re getting front-line access to the exact templates and strategies we use in the agency without the associated price tag of our done-for-you packages (because I’m not about gatekeeping over here).  

    Consider this your DIY roadmap for creating a high-converting sales funnel!

    Here’s to your profitable funnel, 

    Hailey

    check out a few of the funnel case studies and results from the agency

    A.K.A. The Same Process and Templates You're Getting Access To For a Fraction of What Working with Us 1-1 Costs

    Nicola Testimonial Headshot

    Nicola Taylor
    Artist & Digital Product Creator

    Nicola is a fine art photographer and the founder of The Maker's Business Toolkit where she helps makers and artisans build businesses around their creations. Her flagship offer is The Maker's Yearbook, a planner and goal setting workbook designed especially for artists, makers and handmade business owners. And she also offers a membership, Maker's Momentum Club, which is a membership community for artists, makers, and handmade business owners who are ready to roll up their sleeves and take action to find more customers, create a consistent income and run a profitable business.

    61.31% Conversion Rate for Opt-In Page with Cold Traffic

    90% ROI within first 8 weeks of testing the funnel

    The Problem

    Before We Started

    Nicola sells a planner (The Maker's Yearbook) and runs a membership (Makers Momentum Club). And currently, the majority of her sales for the membership come from upsells on the Makers Yearbook which means she's getting the majority of her new members in a 5-month window from September to January. She'd like to create an evergreen sales funnel to bring new members in year-round.

    • NCreated quiz content (questions, results)
    • NCreate quiz sign-up content (opt-in gate, result pages)
    • NWrote welcome emails and check-in emails
    • NSet up quiz funnel in her email and quiz software
    • NDesigned and wrote promo images and copy for quiz

    2.57% Conversion Rate in the Funnel

    $3.31 Earnings Per Lead (With a Low-Ticket Offer)

    The Solution

    What We Did

    We wanted to choose and create a freebie that would provide a lot of value, help her segment her audience in order to best serve them and get more members into Makers Momentum Club (while growing her audience in preparation for the annual planner launch too). From countless conversations with her members and customers, Nicola knew that her audience struggles with overwhelm and prioritization most of all and so we designed a quiz to help solve that problem – The Momentum Builder Quiz. The best part about the quiz was that she was able to pull the quiz into the membership itself to provide a tailored curriculum for new and old members on what to focus on first in the membership.

    • NWrote quiz follow-up & membership sales sequence
    • NWrote upsell sequence to upgrade members to annual tier
    • NRan funnel through testing and optimization protocol
    • NDesigned 3-month traffic strategy to launch sales funnel
    Your Content Empire - Lauren Bongiorno - Testimonial

    Lauren Bongiorno,
    Diabetic Health Coach

    Lauren is an author and diabetic health coach who coaches and creates resources for people with Diabetes all over the world. She’s a leading voice in the online community to her 30k followers, as an ambassador for Lululemon, on the global council for Beyond Type 1, and was recently nominated by Pure Wow as one of the Top 100 entrepreneurs to watch for 2019 for her work in the diabetic space.

    + Added 1490 People to Email List

    + 52 Sales Calls Booked with a 6.86% Conversion Rate

    The Problem

    Before We Started

    Like a lot of entrepreneurs, Lauren has different offers and ways that she work with clients. She offers coaching (private and group) as well as products (like her Diabetic Health Journal). She felt like she was constantly being pulled between her different offers when it came to choosing which to promote and like she bouncing between one to the next.

    + 108 Sales with a 9.76% Conversion Rate

    8X ROI on Paid Ad Spend

    Solution

    What We Did

    We developed 2 evergreen sales funnels and then incorporated a funnel stacking strategy that would transition subscribers from one funnel to the next one. The first funnel was for the Diabetic Health Journal and the second was a consult-call funnel for her coaching. We also set-up, tested and optimized a Facebook ads campaign for her.

    “As an entrepreneur, I've learned to surround myself with people who have skills that I lack. FB ads and email funnels were something I knew I wanted to be doing in my business but I had no idea where to start. I put it off for a while because it was outside my comfort zone, and it wasn’t until I found Hailey that I felt confident moving forward with them. Hailey took the reins and created a system for me that was not only profitable, but really helped me create more space in my day to work on the things that are in my zone of genius!”

    Dee Gautham for Your Content Empire

    Dee Gautham
    Health Coach

    Dee Gautham is the Founder and Head Coach at the Boss Body Revolution. Her mission is to transform the weight loss industry by using evidence-based methods and food psychology to help women lose weight sustainably and effectively. Dee is a NASM Certified Personal Trainer, ACE Certified Fitness Nutrition Specialist, and has personally coached 200+ women worldwide.

    +119 Sales Calls Booked Within Testing Protocol Period

    47.2% Conversion Rate for Opt-In Page with Cold Traffic

    The Problem

    Before We Started

    Dee was expanding her coaching program by bringing on new coaches so that she could help even more women reach their fitness goals through her signature method. She wanted to build out an evergreen sales system to keep her client pipeline full of potential clients for herself and her coaches.

    • NCreate a new signature freebie to help audience stop emotional eating
    • NWrote and designed opt-in content (opt-in page, thank-you page)
    • NWrote welcome emails and check-in emails
    • NSet up consultation call invitation funnel for thank-you page

    7.56% Funnel Conversion Rate to Sales calls

    $0.42 Average Cost Per Lead for Paid Ads

    The Solution

    What We Did

    We created and implemented a consult call funnel and paid ad strategy to attract more leads, validate that they’re a good fit for the program and invite them to apply for a consultation call. See more details below:

    • NWrote follow-up & consultation call invitation sequence
    • NRan funnel through testing and optimization protocol
    • NDesigned 3-month traffic strategy to launch sales funnel
    • NRan 4-week paid ad campaign to generate leads for testing funnel

    GOT QUESTIONS?

    Let’s see if I can (still) read your mind…

    Do I get access to all the material right away?

    When you sign up, you get instant access to all three sprints. Plus, after you finish your initial funnel build, you can apply for free access to the Funnel Launch System to help you launch, maintain and optimize your sales funnel.

     

    Is it lifetime access?

    The course is lifetime access, so you can use the repeatable system for multiple offers and funnels as your business grows—and you’ll also get access to our monthly group coaching calls for an entire year!

     

    I’ve heard that funnels don’t work anymore …

    This couldn’t be further from the truth! There may be more options out there but that just means your offer has to be GOOD to win over new customers, and that your messaging, design, and strategy need to be on point (don’t worry, we’ll help you with all of that).

     

    Is there a refund policy?

    If for some reason you’re not satisfied with the course, just send us an email within a week of purchase and we’ll refund you in full—no questions asked.

     

    It’s time to get out of your head and into action.

    If you’re “on pause” with your funnel and you’ve been talking about it for months (or years…), I hear you. It’s tempting to stay where you are, especially when there’s a price tag attached to the next big move. But it’s so worth it to take the leap.

    HERE’S WHY: 

    You’ve got a great offer. But until you have an automated sales funnel in place, all the time and effort you spend creating content, engaging on social media and trying the latest and greatest marketing strategies to drive traffic to your offer goes nowhere.

    Without a solid funnel in place, you have no way to turn traffic into sales. So before you spend any more time showing up on socials or trying to grow your visibility, let’s build a clear path to profit–and give every piece of content a clear purpose.

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