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How to Map Out a Profitable Sales Funnel – Read my phase-by-phase process and get my FREE funnel mapping worksheets
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How to plan & run a profitable affiliate launch
An affiliate launch is when you promote someone else's product or service using your content. It's a great way to make an offer, even if you haven't created one yet. So if you've been talking about a particular topic or theme for a while, but don't have anywhere to...
How to Add an Affiliate Program to Your Course (Even with a small email list)
As business owners, numbers matter. The number of followers we have. The number of people on our email list. The number of people buying from us. The number of hours we are working. So on and so forth. But when it comes to affiliates and running a successful and...
The Busy Business Owner's Guide to Money
As an admittedly heart-centered entrepreneur, money is one of those things that I've had to gradually become more comfortable within my own business – managing it, planning for it, spending it and receiving it. So in this post, I'll be walking you through my money...
30 Ways to Fix & Optimize Your Funnel If It's Broken
Have you launched your sales funnel and being less than impressed with the results? It might be time for the optimize funnel checklist! This post is for anyone who has already built their first sales funnel (or multiple), but they're not happy with the results that...
Ultimate Guide to Live Building Your Next Sales Funnel
There can be so much build-up that goes into creating a sales funnel. Beyond just the amount of work it takes to write the emails, set up the pages, create the freebie and orchestrate the tech - there’s also the anticipation: Will it work? What happens when I cut the...
How to Choose and Create the Perfect Funnel Freebie
A question I get all the time about opt-in freebies is “How can I make sure my freebie idea is something that'll actually appeal to potential subscribers? I always spend a lot of time creating these and then no one opts-in." We want to make sure that your freebie...
How to Create an Offer Docket to Position Your Offers
What makes your offer unique? Why should people choose it over other options? I find these questions can sometimes make us entrepreneurs feel a little squeamish. But if you bring run through this systemized positioning process - you'll have a confident answer to that...
40 Ways to Promote Your Next Launch
First – What is the PESO model? The PESO model was originally introduced by Gina Dietrich of Spin Sucks for the PR and media world. But it's a powerful content marketing tool too, especially when applying it to your launch strategy. Here's what it stands for: P – paid...
How to Create a Successful Pre-Launch Campaign
Most of my agency clients have tried launching a course or product before coming to work with me but haven’t been happy with the results they’ve gotten. Most of what you hear about first-time launches is a bunch of crap - barely anyone gets it completely right the...
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