This year we have majorly revised our content preparation batching workflow. As we now include content videos, we need to plan for video production. So instead of doing a monthly batching workflow, or a weekly bespoke content workflow, we prepare a quarterly batching...

Have you played around with a promoted pin yet?  I don’t think there are many places for shoulds in our business … BUT … Pinterest is a ‘strongly recommended’ for businesses using content to build their businesses. It’s why I dedicate nearly an entire module to it in...

If there’s one type of sales system I love creating - it’s a webinar-based funnel. Webinars are a great tool for connecting and engaging with your audience in a way that builds a lot of rapport. Your customer gets to hear your voice or see you talk in a way that makes...

Sales funnels have been the bread and butter of my business for the past several years. Since starting my agency almost three and a half years ago, I’ve built and consulted on well over 100 sales funnels, in dozens of niches, for any type of offer you could imagine....

Few things are more frustrating than busting your butt creating high-value content for your community and not seeing your revenue grow as a result. After all, like me, you’re more than likely a business owner. And yes – we want content that’s going to truly help and...

Fix your sales funnels instead of starting all over again with a sales funnel audit In the early days of my business, I abandoned plenty of great funnels. When I look back now, I find myself mourning that wasted potential. Like many entrepreneurs, I had a ton of ideas...

I love the transformation from launch to an evergreen funnel.  I do, however, think that the two are a lot more similar than you may realize.  People think of launches as short and intense. They have a lot of moving pieces and a lot of opportunities to bring in a fast...

Why I Created the Salespage Copy Kit [AKA - Why are sales pages so hard to write?] Sales pages are one of the most intimidating pieces of writing to undertake. There’s something about the blank page and the pressure of writing something brilliant that just intimidates...

This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...