THE MINIMALIST CONTENT SYSTEM
Schedule a year of content in as little as 30 days.
For service providers, coaches and course creators who want a break from content creation, this group program will help you set up your content bank, fill it with high-value content assets, and pair it with a long-term strategy to put your visibility and marketing on autopilot.
Tired of inconsistent content and inconsistent results?
LET’S ELIMINATE “CONSISTENCY” AS A SUCCESS FACTOR ONCE AND FOR ALL.
The problem isn’t that you’re lazy, undisciplined, or even that you don’t have enough time for content.
The truth is even if you manage to “get consistent” for a few weeks, there will inevitably come a time when life gets busy (or you just want some time off).
Which leads to …
- Going radio silent across all your platforms
- Panicking when your sales drop off
- Scrambling to post something just for the sake of posting
- Rinse and repeat …
But what if the problem isn't that you're inconsistent with content? What if the problem is the way you’re defining content consistency?
‘Cause here’s the truth about content + consistency:
You DON’T need to create new consistently in order to achieve content consistency.
But you do need to know how to leverage your existing content strategically so it leads to sales even without you lifting a finger.
Here’s a few other must-know truths about content:
Posting consistently doesn't require creating consistently:
you'll be just as visible using the Minimalist Content System but will be able to free yourself from creating week in and week out.
Higher quality content makes a MUCH better impression than created-just-to-check-it-off content:
this system guides your audience through a journey with your content that takes them from problem-aware to the realization that your paid offers are the next best steps for them.
All that time you were spending on creating content can be reinvested somewhere else:
people save an average of 10 hours a week on their content using this system that can be spent on high-growth activities like creating new sales systems, new offers, collaborations, and more.
CHECKING YES ON ANY OF THESE SO FAR? GREAT, LET ME INTRODUCE YOU TO…
The Minimalist Content System
The easiest, most strategic way to schedule a year of content in as little as 30 days.
The Minimalist Content System is a step-by-step program where we'll set up your content bank, fill it with high-value content assets, and pair it with a long-term strategy to put your visibility and marketing on autopilot.
Here’s what you get:
4 On-Demand Content Systems
The entire process is laid out for you step-by-step so you can follow along or jump to what you need when you need it.
Implementation Checklists, Templates, and Swipe Files
Based on the tried and tested processes we use day in and day out in our agency, each lesson comes with everything you need to take action immediately.
Videos, Audio Files, and Written Transcripts
You have a preferred learning style and we’ve got you covered, whether you want to listen on the go, read at your leisure, or watch the videos.
30-Day Action Plan
To help you create and launch your first capsule content collection in 30 days.
Lifetime Access
Things change and the program gets updated on the regular to reflect that, so you’ll always have access to any of these new additions and updates.
12-Months of Support
Get 12-months of access to our monthly group coaching calls and support library for asking your biggest (and smallest) questions that pop up while you're implementing the minimalist content system.
HERE’S THE IMPLEMENATION PLAN:
Launch your first Capsule Content Collection in 30 days
The Minimalist Content System is based around the Capsule Content Collections: 12 blog posts (or podcasts or videos) organized around a single offer or customer persona. Each post guides readers through their customer awareness journey, strategically bringing them one step closer to a sale.
1. Your Minimalist Content Strategy: Tailor the minimalist content strategy to your business model, design your capsule content collection and set up your capsule content bank to house all of your content assets for repurposing.
2. Your Capsule Content Posts: Pull, update or create the 12 core posts for your capsule content collection that lead your audience towards your paid offer.
3. Your Evergreen Content Library: Set up your evergreen social media library, your automated sales campaigns and emails for automating your non-blog content channels too.
4. Automating Your Content System: Now that your capsule content collections are ready, you're ready to decide how you'd like to automate it and then set up your publishing system.
TAILOR THIS STRATEGY TO YOUR OWN GOALS
Here are a few ways the Minimalist Content System has been leveraged
How will you use it?
Accelerated Growth
Alumni have used this strategy to put their content on autopilot so they can double down on high-growth strategies they’ve previously put off like paid ads, pitching podcasts, collaborations and more.
A Content Exit Plan
Private clients have used this strategy to quiet quit their businesses (in order to start others or just move onto something else) where they can leverage their past content and continue making sales without being energetically or physically present
A Content Vacation
Other alumni have used this strategy to get some content coverage while they’re taking time off (for holidays or when their kids are off school) or need some time to focus on a focus-consuming project (like creating and launching a new offer or rebranding)
LET’S TAKE A CLOSER LOOK
The Minimalist Content System includes 4 step-by-step Implementation Plans:
1
IMPLEMENTATION PLAN #1
Design Your Minimalist Content Strategy
Tailor The Minimalist Content Strategy to your business, offers and content and start planning your first content collection.
- Tailor the minimalist content system to you
- Finalize your capsule content plan
- Plan out your offer content campaigns
- Set up your capsule content bank
- Design your time reinvestment plan
IMPLEMENTATION PLAN #2
Create Your Capsule Collection
Write or repurpose your blog posts, podcast episodes or YouTube videos.
- Outline + optimize your problem posts
- Outline + optimize your goal posts
- Outline + optimize your objection posts
- Outline + optimize your offer posts
- Create + finalize your capsule content collection posts
2
3
IMPLEMENTATION PLAN #3
Enhance Your Capsule Collection
Create your evergreen offer promo packets, emails and social media libraries.
- Design your capsule content blog bundle
- Set up your evergreen social library
- Set up your capsule content newsletters
- Write your 9 core sales messages
- Set up your evergreen promo packets
IMPLEMENTATION PLAN #4
Schedule Your Content
Schedule your Capsule Content Collection and build a Forever Funnel to put your marketing on autopilot.
- Decide on your scheduling approach
- Set up your ‘real-time’ scheduling
- Set up your ‘monthly’ scheduling
- Set up your ‘forever funnel’ scheduling
- Monitor, measure and tweak your campaigns
4
Plus… After you complete the 4 core implementation plans, you can apply for free access to the bonus the Content Streamlined Club!
BONUS IMPLEMENTATION PLANS
The Content Streamlined Club
Once you launch your first capsule content collection, you can apply for free access to the Content Streamlined Club—a library of resources to help you streamline your content and marketing even more.
Including: How to Stack Multiple Collections, Airtable Content Bank, 365 Days of Pinterest Content
- How to Stack Multiple Capsule Content Collections
- How to Create Mini Collections
- The Airtable Content Bank
- The 365 Days of Pinterest Content System
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Ready to Go Minimal With Your Content?
Choose the plan that works for you
Most Flexible
- 4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
- Lifetime access to the content
- 12 months access to monthly group coaching calls
- Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Flexible
4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
Lifetime access to the content
12 months access to monthly group coaching calls
Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Accessible: 12 x $147
Best deal
- 4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
- Lifetime access to the content
- 12 months access to monthly group coaching calls
- Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Best deal
4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
Lifetime access to the content
12 months access to monthly group coaching calls
Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Savings: $1497
what's possible for you
Here’s a sneak peek of life on the other side of the Minimalist Content System
THE SECRET SAUCE
What makes The Minimalist Content System so effective:
Posting consistently doesn't require creating consistently. You'll be just as visible while freeing yourself from the slog of weekly content creation.
High-quality, strategic content makes a MUCH better impression than posting-just-to-check-it-off-your-to-do-list content.
All the time you’re currently spending on content creation can be reinvested back into your business (or you could give yourself a paid day off) …
HEY THERE, I’M HAILEY
Content Strategist and Creator of The Minimalist Content System
It all started when my coach challenged me to “quit” creating new content for a year—and it ended up being one of the most creatively satisfying years in my business.
I was able to upgrade old content, scale my agency, launch a new product, appear on 40+ podcasts, and finally publish the (now bestselling) book I’d been working on for Y-E-A-R-S.
Not only did I get the rest I was craving, but I finally had the TIME to actually do something with all my ideas. That’s what I want for you too.
As entrepreneurs, too many of our brilliant ideas get sidelined because we’re too busy, too burnt out, and too focused on putting out daily fires in our business.
If you’re ready to create less content with more impact, join me inside The Minimalist Content System!
Ready to Go Minimal With Your Content?
Choose the plan that works for you
Most Flexible
- 4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
- Lifetime access to the content
- 12 months access to monthly group coaching calls
- Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Flexible
4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
Lifetime access to the content
12 months access to monthly group coaching calls
Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Accessible: 12 x $147
Best deal
- 4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
- Lifetime access to the content
- 12 months access to monthly group coaching calls
- Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Best deal
4 weekly implementation plans including take & tweak resources like templates, swipe files, and step-by-step processes to help you set up your minimalist content system one step at a time
Lifetime access to the content
12 months access to monthly group coaching calls
Free access to the Content Streamlined Club: a bonus implementation plan to help you streamline and manage your minimalist content system for the long-term
Most Savings: $1497
7-Day Money-Back Guarantee
If you complete the first implementation plan and are not 100% satisfied, you can simply send us an email to receive a full refund—no questions asked!
LET’S TEST MY MIND-READING SKILLS
Things You Might Be Wondering About…
Is the program lifetime access?
Yes! As soon as you join, you’ll get instant lifetime access to all of the content starting with Implementation Plan #1 and then each one will be released weekly. Once you’ve created your first Capsule Content Collection, you can apply for free access to the Content Streamlined Club where you’ll learn to add more automations, stack multiple content collections and create a streamlined system for your content bank.
What kind of support is included?
When you enroll, you'll get 12-months access to the monthly support calls, as well as to the support library where you can submit questions for on-demand support too.
Do I need to be an experienced business owner to join?
If you’ve been creating content for a year or more, you likely already have most of the content you need, so the process becomes about filling any gaps and making your content more strategic. If you don’t have tons of content already, don’t worry! This program will help you create your content system with the end in mind.
Do I need to have a blog to use this system?
Nope! Although the Capsule Content Collection is based on creating 12 blog posts, you can easily adapt the system to podcasts or YouTube videos.
Is there a refund policy?
Yes – if you're not happy after completing the first implementation plan, you can submit your work and request a refund within 7 days of joining.
Time for a Quick + Final Gut Check…
WOULD YOU RATHER…
- Keep producing surface-level content every single week just for the sake of “consistency” OR
- Focus on a few strategic topics, create the content once, then leverage it over and over again for increasing ROI
I know which one I’d choose!
If you’ve been creating content for a year or more, you have MORE than enough to get started with The Minimalist Content System. And if you’re starting from scratch, this is your chance to create epic content that supports your long-term goals!
