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This Canvas shows you what to build. Want help actually building it?

Grab the the Lifestyle-First Business Model Mini Course to guide you through redesigning an aligned business model in just 10 steps.

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10 x Mini Modules with walkthrough videos (each 10 minutes or less) for each step of the business model design process

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10 x Templates to complete each step (revenue calculator, signature process designer and more)

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Lifetime Access so you can complete on your own time or go back through each step as needed

Stop trying to figure this out alone. Let's build your scaling systems together.

INTRODUCING

The Lifestyle-First Business Model Mini Course

You could spend another quarter tweaking offers, testing funnels and adding hours to your week hoping the math finally works. Or you could redesign the model underneath all of it in 10 guided steps.

The Lifestyle-First Business Model Mini Course is a 10-step program with walkthrough videos and templates to help you map your vision, your positioning, your offer ecosystem and your marketing plan around the life you actually want to live. 

You leave with a business model that holds your biggest income goals and real boundaries around how and when you work – on purpose and by design.

Let's Design a Business Model That Fits Inside (and Elevates) Your Real Life

Most people think fixing their business means doing more.

But actually it's about redesigning the model underneath it all so every piece of your business supports the life you want to live.

The Lifestyle-First Business Model Mini Course works because it walks you through the four essential pieces of a business model that holds big goals and real boundaries (in the right order) so every part supports the next…

Your Vision and Lifestyle Factors

The vision and lifestyle factors process that turns your big goals into a business model you can actually run. Walk away with a clear picture of the business and life you're designing for, plus the lifestyle factors that protect your calendar before you make a single offer decision.

Your Positioning and Signature Process

The positioning shift that lets you stop reinventing your business every quarter. We'll lock in your positioning framework and map your signature process so one clear offer does the work of five scattered ones.

Your Offer Suite and Revenue Plan

How to map an offer ecosystem that funds the life you want without filling every hour to do it. We'll build your simplified offer suite, plug it into a revenue plan and pressure-test the math against your real calendar.

Your Marketing TLC Plan

The Marketing TLC Plan that replaces the “just market more” trap with a system that actually fits your life. You'll leave with a marketing plan you can run without trading delivery for sales every week.

THE LIFESTYLE-FIRST BUSINESS MODEL MINI COURSE

Reset your business model in 10 steps (and carry the momentum into the rest of the year)

Daily Templates and Videos for Each Step:

✓ Step 1: Your Life and Business Vision

✓ Step 2: Your Lifestyle Factors and Constraints

✓ Step 3: Your Ideal Weekly Calendar

✓ Step 4: The 4P Positioning Framework

✓ Step 5: Your Signature Process

Step 6: Your Offer Ecosystem

Step 7: Revenue Plan Calculator

Step 8: Your 90-Day Sales Plan

Step 9: Your 90-Day Lead Gen Plan

Step 10: Your 90-Day Traffic and Visibility Plan

If you could break up with the “I need to work harder to earn more” trap, you could finally have:

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A clear vision for your business AND your life that actually informs the decisions you make every day… so you stop second-guessing every offer, every yes and every launch, and start building with total clarity on where you're headed

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Positioning and a signature process that ends the “I help multiple types of people” trap for good… so one clear offer does the work of five scattered ones and you can stop reinventing your business every quarter

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A simplified offer ecosystem and revenue plan where the math actually works… so you hit your income goal with fewer moving parts instead of stacking more offers onto an already full calendar

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A marketing plan that fits inside your real week without eating delivery… so you stop living in the push pull between selling and serving and finally have a system that grows your business without grinding you down

Your Business Model Design Coach:

HEY, I’M HAILEY DALE

I'm a content strategist and business coach who has spent over a decade helping coaches, course creators and service providers build businesses and content strategies that actually fit their lives.

I built the Lifestyle-First Business Model Design process because I watched too many smart, ambitious business owners burn out trying to scale a model that was never going to hold their real life. The fix is not less ambition. It's a better-designed business.

In this mini course, I'll walk you through the exact process I use with my private clients to map a business model that funds the life you actually want. Big goals included.

So if you were ready YESTERDAY to stop out-working a business model that was never built for your life, it's time to join the Lifestyle-First Business Model Mini Course and walk away with:

A clear vision for your business and your life that informs every decision you make

Positioning and a signature process that make you the obvious choice

A simplified offer ecosystem where the math actually works

A marketing plan that fits inside your real week

The full lifestyle-first business model, designed on purpose and ready to run

THE MODEL MATTERS MORE THAN THE HUSTLE.

Design a business model that multiplies your income. Not your hours.

It starts with 10 steps ↓

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