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How to Create Content that Attracts and Builds Your Audience

How to Create Content that Attracts and Builds Your Audience

Content has multiple roles in our marketing strategies and I focus on the core 4 of them in my E.A.S.E. Content Strategy Method: Expertise Content, Attraction Content, Selling Content and Engagement Content. In my previous post, we dove into the Expertise part of the...

5 Secrets to Content that Establishes You As the Expert

5 Secrets to Content that Establishes You As the Expert

I’m on a mission to help entrepreneurs get out of the weeds when it comes to their content strategy and a big part of that is helping them simplify the number of platforms they’re attempting to use so they can focus on doing less of them, only better.  To that end,...

How To Measure Profitability Of Your Sales Funnel

How To Measure Profitability Of Your Sales Funnel

This may seem really obvious, but after you're done setting up your evergreen sales funnel, your work is far from over. Now comes the time to optimize and scale that funnel. And it all starts with having a great evergreen sales funnel measurement system in place -...

How I Saved $1200/Year With a Tools Audit

How I Saved $1200/Year With a Tools Audit

Besides the obvious make more money method of increasing your dollars, another overlooked way is to cut your costs. That’s where a tools audit comes in. A tools audit is a process of reviewing the tools and subscriptions that you've signed up for, in order to see if...

How to Choose the Right Freebie to Grow Your Email List

How to Choose the Right Freebie to Grow Your Email List

I live and breathe sales funnels. They are probably the thing that I do most in my business. I make them and optimize them for myself and my own products. I design and create the full thing for clients through my agency. And I also teach everything I know about the...

7 Steps for Documenting Your Blogging Workflow

7 Steps for Documenting Your Blogging Workflow

Most entrepreneurs I talk to about this feel like they're all over the place with their systems (client workflows, blogging workflows, marketing, etc.) even if that isn't necessarily true.  For myself, I know that I always feel all over the place with my systems and...

The Ultimate 6-Step Monthly Content Planning Process

The Ultimate 6-Step Monthly Content Planning Process

Last year, I had an entire membership dedicated to this monthly content planning process (as well as for executing it). And while I discovered that I really dislike having a membership because #introvertproblems, I did love the front-row seat to see how this process...

The Ultimate Content Organization Roadmap

The Ultimate Content Organization Roadmap

Does the term 'content organization' sound like a joke? Are you always hunting down that needle-in-a-haystack file from a messy digital rabbit hole? Are you unable to easily pull numbers from your email account because you’ve got tags and sequences all over the place?...

The Complete Content Audit Action Plan

The Complete Content Audit Action Plan

I recently had the opportunity to do a massive audit of my content while I was preparing the new website and rebranding every single blog post and freebie I’ve ever published.  And while it was a TON of work, it was such a nostalgic trip down memory lane, and I ended...

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