THE BUSINESS MODEL EDIT
A business model built to hit your revenue goals without taking over your life
A complete redesign of your business model, documented and paired with a 90-day plan to build it, so growth and a real life stop competing.
For established coaches, course creators and service providers
→ Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours
THE REAL PROBLEM
If you've hit an income ceiling that more hours won't break → this is how it finally lifts.
You're not stuck because you're doing it wrong or because you don't what to do.
You're stuck because the business model underneath was built for an earlier (or never realized) version of your business. And a structural problem doesn't get fixed with more hustle, another course or another 30-day challenge.
It usually sounds something like this:
“I'm working harder than ever but I'm still not hitting my revenue goals”
“The things that used to reliably bring in clients isn't working the same way anymore”
“I'm doing everything I'm supposed to be doing but everything is just feeling harder”
“I'm ready for big pivot in my business but I'm afraid of losing clients or starting over”
If this sounds like you, more tactics won't move it. You need the model itself redesigned, by someone who can spot the bottleneck you're way too close to see.
That's where The Business Model Edit comes in.
→ Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours → Here's how you scale without adding more hours
“Hailey looked at my business details and knew where I could take what I already had and turn it into a more profitable system…that fit the limited hours I have to run my business. Then she laid out a 90-day plan that broke those changes down into doable steps. One idea she gave me turned into something I'd wanted to launch for years but could never quite figure out how to make work. I finally have a plan for it. If you've got a business that's doing okay but you know it could be doing so much more…Hailey will show you exactly how to get there. And she'll make it feel doable, not overwhelming.”
SHANNON ACHESON, WWW.HOMEMADELOVELY.COM
INTRODUCING
The Lifestyle-First Business Model Design Pyramid
Your business gets rebuilt from the foundation up. It starts with your capacity, your energy and your actual life, then layers everything else on top. Ambitious and aligned at the same time, which is what makes scaling much more likely.
Here's our plan ↓
01. LIFESTYLE FACTORS
This is the base of the pyramid, and we build it first on purpose. Most models get designed around a revenue target and then forced onto a real life. We flip that. We start with your actual hours, your energy patterns and the lines you will not cross, so everything above this is something you can sustain.
02. 'ONES' POSITIONING
Once your capacity is clear, we get specific on who you serve. The one person, the one problem, the one process and the one payoff. Positioning comes before offers because an offer is only as strong as the clarity underneath it. Get this right your offer practically sells itself.
03. OFFER SUITE ECOSYSTEM
With your positioning locked, we map your offers from entry to signature, with pricing at each level. Offers come after positioning because you cannot build the right things to sell until you know exactly who they are for. This is where the path from first yes to signature client gets built
04. REVENUE PLAN
Now we reverse-engineer your revenue goal into real numbers. How many sales of each offer, at what conversion rate, with how much traffic. This comes after the offers exist because you cannot model the math until you know what you are selling and for how much. This is where your goal stops being a wish and becomes a plan.
05. MARKETING PLAN
Last, we build the engine that drives it all. Traffic, Leads and Conversions, designed to run without burning you out. Marketing comes last on purpose. Drive traffic before the model underneath is sound and you pour energy into something that leaks. Build it on top of a model that already works and every bit of effort compounds.
06. 12-WEEK IMPLEMENTATION PLAN
Once the model is designed, we turn it into a build plan. The roadmap comes last because a redesign is only worth what you actually put in place. We break the work into 6 sprints, 2 weeks each, with 1 clear action at a time across 3 tracks: your business model, your marketing and your systems. You always know the single next move, never the whole mountain at once. That is what turns the redesign into something you finish, instead of a beautiful plan that sits in a drawer.
How It Works
From Booked to Built (Step by Step)
1
You Complete Your Business Model Brief
The moment you book, you complete Your Business Model Brief, a detailed intake questionnaire that gives me all the background I need. Your numbers, your current model and your real-life factors. It does the heavy lifting up front, so we walk into the session ready to design.
2
Your Private Business Model Edit Session
We go deep together. We refine the details, dream and brainstorm, and map your current model, your goal model and the gaps at every layer. This is where the real redesign happens. You also get the full recording to keep.
3
WITHIN 3 BUSINESS DAYS
Deliverable: Your Lifestyle-First Business Model Blueprint
I take everything from our session and work my magic, turning it into your fully designed business model. Documented at every layer, with clear recommendations and your numbers mapped to your goal.
4
Build With Your 90-Day Implementation Roadmap
Built right into your blueprint. 6 sprints, 2 weeks each, with 1 clear action at a time across 3 tracks: your business model, your marketing and your systems. You always know the next move, never the whole mountain at once.
5
WITHIN 2 WEEKS
Your Implementation Check-In
A 20-minute follow-up call to keep the plan moving while the momentum is high and answer what has come up as you build.
How It Works
From Booked to Built (Step by Step)
1
You Complete Your Business Model Brief
The moment you book, you complete Your Business Model Brief, a detailed intake questionnaire that gives me all the background I need. Your numbers, your current model and your real-life factors. It does the heavy lifting up front, so we walk into the session ready to design.
2
Your Private Business Model Edit Session
We go deep together. We refine the details, dream and brainstorm, and map your current model, your goal model and the gaps at every layer. This is where the real redesign happens. You also get the full recording to keep.
3
WITHIN 3 BUSINESS DAYS
Deliverable: Your Lifestyle-First Business Model Blueprint
I take everything from our session and work my magic, turning it into your fully designed business model. Documented at every layer, with clear recommendations and your numbers mapped to your goal.
4
Build With Your 90-Day Implementation Roadmap
Built right into your blueprint. 6 sprints, 2 weeks each, with 1 clear action at a time across 3 tracks: your business model, your marketing and your systems. You always know the next move, never the whole mountain at once.
5
WITHIN 2 WEEKS
Your Implementation Check-In
A 20-minute follow-up call to keep the plan moving while the momentum is high and answer what has come up as you build.
bonus · valued at $1500
Custom Cash-Injection Campaign Plan
A redesigned model is exciting, and building it often takes some capital. So you also get a custom cash injection campaign, designed to bring that capital in fast, using the offers and the audience you already have.
It is a short, focused promotion mapped to your specific business. Run it, and within a few weeks it puts fresh cash in your pocket to fund the build, so you can start right away with momentum on your side.
Customized to you
Tailored to your offers, your audience and the exact spot your business is in right now. Every move fits where you actually are instead of forcing a generic plan that was built for someone else.
Mapped and ready to run
You get the messaging angles, the hooks and a day-by-day calendar, so the whole campaign is laid out and ready to go. You bring your offer, the plan is already done.
Yours to run again (and again)
Once you have it, you can run a version any time you want a boost. It becomes a reliable lever you can pull whenever the moment calls for it.
Pays for itself
The campaign is designed to bring in more than you spent on your Edit, often within the first few weeks of running it. So the redesign and the cash to build it can come from the same move.
HI, I'M HAILEY DALE
You get a strategist working inside your business
Best-Selling Author • Award-Winning Content Creator • CMO Behind 7- and 8-Figure Businesses
The majority of “support” at this stage is a course, a template or advice from someone who teaches scaling but does not run it day to day. This is different. You get me in your business, redesigning the model with you. I balance the fundamentals that have always worked with the approaches working right now, the blend that keeps real 6 and 7-figure businesses growing today.
That is the difference between buying information and having the redesign done with you, by someone who does this for a living. It is the reason the result is worth far more than the price.
You get proven strategy, shaped around your exact business and pointed straight at your revenue goal.
That's what The Business Model Edit does for you.
“Hailey's strategy and feedback are like having me 2.0 helping me out. She makes me do the 1% tweaks I overlook or deliberately skip and that's where I've seen the biggest difference. She helped me NAIL my new monthly workshop system – it was all new people who didn't even know me and were all blown away by the content – overall 13.04% conversion rate and 23.93x ROAS on my ads!!”
ELIZABETH MCKENIZE, www.makeitbankable.com
Book Now For $1500
Fix the model, and everything downstream gets easier
Redesigning your business model to actually align with your life AND your goals is the highest leverage thing you can do when you've hit a ceiling in your business.
Here's everything you get when you book your Business Model Edit:
Your Business Model Brief, a detailed intake questionnaire that surfaces exactly where your model is leaking before we even meet
A private Business Model Edit session, where we redesign your model together, layer by layer (recorded so you can revisit any time you need)
Your Lifestyle-First Business Model Blueprint, your fully redesigned model documented and delivered within 3 business days
Your 12-Week Implementation Roadmap, so you always know the 1 next move instead being overwhelmed by the entire blueprint.
An implementation check-in within 2 weeks, to keep your build on track
Bonus: Your Custom Cash-Injection Campaign, valued at $1,500. A custom campaign that brings in fresh cash within a few weeks of running it
Redesign the model, change the math
One focused session, and you walk away with a business model built to hit your revenue goal while honoring your real life.
If you have any questions, DM @yourcontentempire or send an email!