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The 2023 Content Empire Mastermind – FB and Monthly Project Plans

The 2023 Content Empire Mastermind – FB and Monthly Project Plans

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For better or for worse, there are likely a handfu

For better or for worse, there are likely a handful of goals and projects you intended on doing this year that just didn’t happen.

Maybe something better came along. Maybe life got in the way. Maybe it just wasn’t meant to be.

Whatever the reason, there are still valuable insights to be had from examining WHY those projects never came to be. There might even be patterns you can pick up that’ll help you when planning for next years’ goals and projects.

So a moment of silence for those projects and goals? 🪦

One of the things we’ll chat about in our initial kick-off planning intensive is a pre-mortem for your Q1 goals and projects.

Sounds a little morbid but it’s really really valuable.

We go through all the things that could derail your progress. And then make a plan preemptively to avoid those things happening or put a fail-safe strategy in place to deal with them if they do.

Here’s to the projects that WILL get done in 2024 🍾

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#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

Are you trying to square peg yourself into a round

Are you trying to square peg yourself into a round hole when it comes to tackling projects?

I see this a lot.

You might be a dabbler:

You like jumping from project to project to keeps thing interesting
You like making little by little progress and see steady growth

But maybe you feel guilted by those claiming that deep focused focus work is the only way to go and that context switching between projects will cost you.

Or maybe you are a focuser

You like going all in on one project and see fast progress
You can focus on one thing for long periods of time

But maybe you get overwhelmed by all the shoulds and keep all the other things going while finding time to work on your focus-needed projects.

Or maybe you’re a planner

You like the strategy and planning part of projects
You can create complex (and pretty) plans that keep you inspired

But you struggle a little on the implementation side of things.

Or maybe you’re a mix of these, depending on the project.

The point is: Knowing and owning your project style will save you a ton of time (and guilt) when it comes to choosing how you’ll get these projects done.

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@yourcontentempire
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#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness

How’s your inbox looking? I know in mine, Blac

How’s your inbox looking?

I know in mine, Black Friday deals are coming in hot and heavy.

So I wanna send you a lifeline.

This week, I had decision expert Lauren Black from @anchoreddecisions on the podcast to get her help on how to avoid buying anything you’ll regret this Black Friday (and beyond).

So are you ready to upgrade your eenie-meenie-minie-moe decision making strategy?

Listen to the episode here ➡️ https://yourcontentempire.com/lauren-black-on-how-to-choose-the-right-business-investments-for-you
(link in bio too)

Here’s to no more getting lost in ‘Should-I-Or-Shouldn’t-I’ land ☕

#contentcreation #contentcreator #contentmarketing #socialmediamarketing #digitalmarketing #marketing #content #socialmedia #branding #contentstrategy #contentcreators #smallbusiness #socialmediamanager #socialmediamanagement #contentmarketingtips #photography #contentwriting #business #graphicdesign #marketingstrategy #seo #socialmediacontent #entrepreneur #socialmediatips #marketingtips #socialmediastrategy #instagram #creative #contentmarketingstrategy #socialmediamarketingtips

There’s a secret little tool I’ve been using f

There’s a secret little tool I’ve been using for YEARS to make my business goals happen 99% of the time. It’s simple but effective and I think it’ll help make a big difference with your 2024 goals too:

Meet The Cascading Goal System 🤝

Here’s how it works:

⬇️ ANNUAL - you set your annual vision which determines your…
⬇️ QUARTERLY STRATEGIES which determines your…
⬇️ MONTHLY ACTION PLANS which sets your…
⬇️ WEEKLY PRIORITIES which dictates your…
⬇️ DAILY ACTIONS plain, simple and focused!

But it works the other way too:

⬇️ DAILY ACTIONS get you to your…
⬇️ WEEKLY PRIORITIES which help you complete your…
⬇️ MONTHLY ACTION PLAN which help you accomplish your…
⬇️ QUARTERLY STRATEGIES which get you to the finish line of your…
⬇️ ANNUAL VISION plain and simple.

This is as foolproof a goal-reaching system as it gets—once you have the plan, all ya gotta do is work the plan.

Need some help creating and working the plan?

I’m currently enrolling clients for Quarter 1 of the Content Empire Coaching Program (it closes Nov 30th). You can grab a spot here (and you’ll also get a bonus 90-minute 2024 planning intensive to set up the cascading goal system for your entire year).

Wanna learn more?

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

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@yourcontentempire
👯‍♀️ Send to someone that loves easy reel ideas!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

I remember when I first heard the concept that mos

I remember when I first heard the concept that most business owners waste time on $10 tasks which prevent them from growing. Whereas if they shifted their focus to $1000 tasks (the things that’ll give them an ROI), they’d grow much much faster.

Here’s a little list to get you thinking:

$10 Tasks: Answering Emails, Scrolling Social Media, Formatting Blog Posts

$100 Tasks: Sales Calls, Sending Proposals, Creating Content

$1000 Tasks: Creating a New Offer, Networking, Working on a New Funnel

====

$100K Projects: Launching a New Funnel, Launching a New Offer, Setting Up a New Revenue Stream

And when I first learnt this, I was all 🤯🤯🤯

But then I was all 🤔🤔🤔

How many of us finish though $1000 tasks - by sticking with them long enough to turn them into $100,000 projects (which are launched and turning an ROI)?

The majority of projects DON’T get finished. And the ones that do, almost always take longer than expected.

Which is where the massive ROI of the Content Empire Coaching Package comes in.

The coaching + consulting (feedback, on-demand answers) + accountability lead to the actual LAUNCHING of these $100K projects (not just making progress on them).

So as you plan the week ahead - what $100K projects will you launch this week? Or what steps will you take to get closer to them?

If you want to learn more about working with me in the first quarter of 2024 (and launching at least 3 of the $100K projects together), you can do that here ⬇️

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

Blaming yourself for not following through on your

Blaming yourself for not following through on your plans is a pretty easy scapegoat (especially at this time of year when you can’t help but reflect on past goals and projects as you look forward to the year ahead).

But I find that this “writing off” of your unfinished goals as an “execution” problem tells only the tiniest part of the story.

If you pause a sec to ask a few questions, you can get to the heart of what stopped you (and you might even end up uncovering some patterns that can be fixed too).

Questions like:

❓(Is it an execution problem?): Was I not setting aside the time needed to get it done? Or was there a problem with my methods?

❓(Is it a prioritization problem?): Was I prioritizing things that don’t actually matter?

❓(Is it a capacity problem?): Was I working on too many projects/goals at once?

More often than not, it turns out to be a prioritization problem.

That’s why I start every single coaching journey with a mini intensive to suss out what matters, what doesn’t. What is the right thing (ROI or heart-wise) to work on next?

So, do you need help prioritizing?

I’m enrolling for our Q1 Coaching Package—12 weeks of 1-1 support to make sure you finish at least 3 major content or marketing projects (cause they’re not doing you any good sitting in “in-progress purgatory”)

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you! ⬇️

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

It’s pretty tempting to think that you’re just

It’s pretty tempting to think that you’re just one tool switch away from finding that thing that’s going to magically transform you into your most productive self ever.

Will it be Notion? Or Airtable? Or Asana? Some secret tool you haven’t even heard of yet?

I joke, but this was very much my mentality a couple of years ago.

I would spend HOURS setting up a new productivity system - - - only to dump it (almost) just as fast for something else that someone swore by.

After a lot of trial and error, I realized the tool doesn’t matter. The tool would never save me or my plans or my projects.

But you know what did? Accountability from someone who could also help guide me in the right direction (because they’d been there, done that with the same goals I was working on).

And that’s exactly why the Content Empire Coaching Program works as well as it does.

You get ✅regular check-ins ✅ monthly calls ✅monthly review days ✅a project plan and dashboard to help you prioritize your time ✅ a 90 minute planning intensive to kick off our 3 project sprints.

And that’s just the start.

Because even though we’re starting on January 3rd, when you sign up before November 20th, you’ll get a bonus 90 minute intensive in December to plan out your 2024 content and marketing projects (value $1000) too.

Sound like a plan?

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

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@yourcontentempire
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I used to STRUGGLE with decision making (in fact,

I used to STRUGGLE with decision making (in fact, I have an episode on the podcast coming up in a couple of weeks with a decision expert all about it).

And the thing that’s made indecision pretty much a non-factor is using a decision matrix.

I’ve even baked these puppies into almost every single program I have - choosing the right funnel for you, choosing the right freebie for your funnel, choosing content topics and more.

But one of the most useful purposes of these matrices = making decisions on what projects or priorities to work on next.

It’s one of the things I keep in my toolkit in my Content Empire Coaching package (which P.S. is open for enrollment for the next week).

Here’s how it works (and a sample):

Step 1: Braindump ALL of your projects and ideas
Step 2: Give each one a score from 1-10 on 3 things: how timely it is, how impactful it’ll be and how in alignment it is with your current goals
Step 3: Tally up the scores and rank them

No fuss, no muss, just a clear and easy decision so you can get down to action.

Want to chat to talk about your goals for 2024 and whether coaching is a good fit for you? Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

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@yourcontentempire
👯‍♀️ Send to someone that loves easy reel ideas!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

Struggling to achieve your goals? Discover the Cas

Struggling to achieve your goals? Discover the Cascading Goal System to transform your big dreams into actionable steps.

Here’s an overview of what we’re chatting about:

✅ Cascading Goal System: A method for achieving goals by reverse engineering projects, focusing on priorities and aligning them with overarching objectives (think of it like a goal puzzle, where each piece fits together).

✅ Decision Matrix: A tool for evaluating project ideas based on urgency, impact, and alignment with goals, aiding in making informed choices (like a scorecard for your ideas).

✅ Accountability and Flexibility: Mixing a bit of accountability (your personal goal cheerleader) with the flexibility to shuffle things around when life throws curveballs.

Listen to the full episode here (link in bio too!): https://www.yourcontentempire.com/cascading-goal-system/

Sales funnels have been the bread and butter of my

Sales funnels have been the bread and butter of my business for the past several years 🙌

Since starting my agency almost three and a half years ago, I’ve built and consulted on well over 100 sales funnels, in dozens of niches, for any type of offer you could imagine. By now, I feel like I’ve pretty much seen it all when it comes to sales funnel strategy! ⭐️

Try breaking up the process in these 4 phases to make it simpler ⬇️

🎉 The Kickoff Phase: In a 60-minute strategy session, we go over market research, target client profiles and offer positioning. Then we go ahead and create the sales funnel map, the sales funnel strategy, as well as the project plan for our clients to approve before we start the next phase of the project.

💫The Freebie Phase: We tackle everything to do with the freebie: The content, The design, the Copy for the sign-up system—opt-in page, thank you page, and welcome email.

👉 The Offer Phase: We write the follow-up emails, Audit the clients’ sales page (or create one if they’ve decided to add this to their package), Build and set up the entire sales funnel

📈The Traffic Phase: we create a sales funnel promotion plan and 3-month editorial calendar to help get our client’s new freebie out into the world in a BIG way.

So are you building a sales funnel, or need to build a sales funnel? Dm us! @yourcontentempire

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I live and breathe sales funnels 👀 They are pro

I live and breathe sales funnels 👀 They are probably the thing that I do most in my business.

I make them and optimize them for myself and my own products. I design and create the full thing for clients through my agency. And I also teach everything I know about the sales funnels and my process through Your Content, Your Empire for people who want to DIY the process themselves 💕

And through it all, I would say that the area where people tend to get the most stuck is when it comes down to choosing the right freebie to grow your email list. 🌟

Dive into my latest blog post where I spill all the tea on choosing the PERFECT freebie for your audience. Whether you’re a newbie entrepreneur or a seasoned pro, the struggle is real 🤝

Ready to Make a Choice on Your Freebie? ⭐️ Comment “I’m ready for my freebie!” below and I’ll send you my lead magnet decision maker to help you pick the right freebie for you ⬇️

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There can be so much build-up that goes into creat

There can be so much build-up that goes into creating a sales funnel. Beyond just the amount of work it takes to write the emails, set up the pages, create the freebie and orchestrate the tech 👩🏼‍💻

Then there’s the whole issue of finding the time to create all of the funnel content while also staying on top of your regular content calendar, working in your business and maybe(?) having a life👀

I’m so excited to introduce you to one of my favourite funnel building methods: the Live-Build Funnel🎉

This is where we leverage your editorial calendar to build your funnel content while publishing it live for our current audiences. Then we turn it evergreen.

Want to learn the method? Comment below “Evergreen” and I’ll send you my strategy 🙌

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#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

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For better or for worse, there are likely a handfu

For better or for worse, there are likely a handful of goals and projects you intended on doing this year that just didn’t happen.

Maybe something better came along. Maybe life got in the way. Maybe it just wasn’t meant to be.

Whatever the reason, there are still valuable insights to be had from examining WHY those projects never came to be. There might even be patterns you can pick up that’ll help you when planning for next years’ goals and projects.

So a moment of silence for those projects and goals? 🪦

One of the things we’ll chat about in our initial kick-off planning intensive is a pre-mortem for your Q1 goals and projects.

Sounds a little morbid but it’s really really valuable.

We go through all the things that could derail your progress. And then make a plan preemptively to avoid those things happening or put a fail-safe strategy in place to deal with them if they do.

Here’s to the projects that WILL get done in 2024 🍾

❤️ Save for later
👉🏼 Follow for more IG tips
@yourcontentempire
👯‍♀️ Send to someone that loves easy reel ideas!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

Are you trying to square peg yourself into a round

Are you trying to square peg yourself into a round hole when it comes to tackling projects?

I see this a lot.

You might be a dabbler:

You like jumping from project to project to keeps thing interesting
You like making little by little progress and see steady growth

But maybe you feel guilted by those claiming that deep focused focus work is the only way to go and that context switching between projects will cost you.

Or maybe you are a focuser

You like going all in on one project and see fast progress
You can focus on one thing for long periods of time

But maybe you get overwhelmed by all the shoulds and keep all the other things going while finding time to work on your focus-needed projects.

Or maybe you’re a planner

You like the strategy and planning part of projects
You can create complex (and pretty) plans that keep you inspired

But you struggle a little on the implementation side of things.

Or maybe you’re a mix of these, depending on the project.

The point is: Knowing and owning your project style will save you a ton of time (and guilt) when it comes to choosing how you’ll get these projects done.

❤️ Save for later
👉🏼 Follow for more IG tips
@yourcontentempire
👯‍♀️ Send to someone that loves easy reel ideas!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness

How’s your inbox looking? I know in mine, Blac

How’s your inbox looking?

I know in mine, Black Friday deals are coming in hot and heavy.

So I wanna send you a lifeline.

This week, I had decision expert Lauren Black from @anchoreddecisions on the podcast to get her help on how to avoid buying anything you’ll regret this Black Friday (and beyond).

So are you ready to upgrade your eenie-meenie-minie-moe decision making strategy?

Listen to the episode here ➡️ https://yourcontentempire.com/lauren-black-on-how-to-choose-the-right-business-investments-for-you
(link in bio too)

Here’s to no more getting lost in ‘Should-I-Or-Shouldn’t-I’ land ☕

#contentcreation #contentcreator #contentmarketing #socialmediamarketing #digitalmarketing #marketing #content #socialmedia #branding #contentstrategy #contentcreators #smallbusiness #socialmediamanager #socialmediamanagement #contentmarketingtips #photography #contentwriting #business #graphicdesign #marketingstrategy #seo #socialmediacontent #entrepreneur #socialmediatips #marketingtips #socialmediastrategy #instagram #creative #contentmarketingstrategy #socialmediamarketingtips

There’s a secret little tool I’ve been using f

There’s a secret little tool I’ve been using for YEARS to make my business goals happen 99% of the time. It’s simple but effective and I think it’ll help make a big difference with your 2024 goals too:

Meet The Cascading Goal System 🤝

Here’s how it works:

⬇️ ANNUAL - you set your annual vision which determines your…
⬇️ QUARTERLY STRATEGIES which determines your…
⬇️ MONTHLY ACTION PLANS which sets your…
⬇️ WEEKLY PRIORITIES which dictates your…
⬇️ DAILY ACTIONS plain, simple and focused!

But it works the other way too:

⬇️ DAILY ACTIONS get you to your…
⬇️ WEEKLY PRIORITIES which help you complete your…
⬇️ MONTHLY ACTION PLAN which help you accomplish your…
⬇️ QUARTERLY STRATEGIES which get you to the finish line of your…
⬇️ ANNUAL VISION plain and simple.

This is as foolproof a goal-reaching system as it gets—once you have the plan, all ya gotta do is work the plan.

Need some help creating and working the plan?

I’m currently enrolling clients for Quarter 1 of the Content Empire Coaching Program (it closes Nov 30th). You can grab a spot here (and you’ll also get a bonus 90-minute 2024 planning intensive to set up the cascading goal system for your entire year).

Wanna learn more?

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

❤️ Save for later
👉🏼 Follow for more IG tips
@yourcontentempire
👯‍♀️ Send to someone that loves easy reel ideas!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

I remember when I first heard the concept that mos

I remember when I first heard the concept that most business owners waste time on $10 tasks which prevent them from growing. Whereas if they shifted their focus to $1000 tasks (the things that’ll give them an ROI), they’d grow much much faster.

Here’s a little list to get you thinking:

$10 Tasks: Answering Emails, Scrolling Social Media, Formatting Blog Posts

$100 Tasks: Sales Calls, Sending Proposals, Creating Content

$1000 Tasks: Creating a New Offer, Networking, Working on a New Funnel

====

$100K Projects: Launching a New Funnel, Launching a New Offer, Setting Up a New Revenue Stream

And when I first learnt this, I was all 🤯🤯🤯

But then I was all 🤔🤔🤔

How many of us finish though $1000 tasks - by sticking with them long enough to turn them into $100,000 projects (which are launched and turning an ROI)?

The majority of projects DON’T get finished. And the ones that do, almost always take longer than expected.

Which is where the massive ROI of the Content Empire Coaching Package comes in.

The coaching + consulting (feedback, on-demand answers) + accountability lead to the actual LAUNCHING of these $100K projects (not just making progress on them).

So as you plan the week ahead - what $100K projects will you launch this week? Or what steps will you take to get closer to them?

If you want to learn more about working with me in the first quarter of 2024 (and launching at least 3 of the $100K projects together), you can do that here ⬇️

Comment COACHING to chat about your 2024 goals and if this coaching might be a good fit for you!

#socialmediamanager #socialmediaexpert #socialmediaagency #digitalmarketing #contentmarketing #onlinemarketing #socialmediatips #socialmediastrategy #socialmediamarketing #socialmediatools #businessowner #smallbusiness #entrepreneur #womeninbusiness #smallbusinessowner #startup #businessgrowth #businesssuccess #businessadvice #businesscoach #socialmediacontent #womanbusinessowner #womanbusiness #instagramreels #instagramtips #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips

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