ENROLLMENT CLOSES ON FRIDAY, DECEMBER 9th
presents
The 2023 Content Empire Mastermind
A 6-Month Incubator to Build & Scale Your Content Empire
This is the mastermind for business owners who are sick of one-size-fits-all group programs
The Content Empire Mastermind is a 6-month incubator running from January 2023 to June 2023 for business owners who want to elevate their businesses and reach their business goals through savvy content marketing strategies.
This is the program for business owners who are sick of one-size-fits-all group programs. Every month, you get a one-on-one strategy call, a group mastermind session and a tailored-to-you workshop to make sure you have the perfect balance of feedback, implementation and support needed to reach your monthly content and marketing goals.
LET'S DISCUSS…
What's On Your Quit List for 2023?
🛑 No more time-consuming strategies that don't have a return-on-investment ….
Instead, you want to scale your business without having to increase the amount of time you're spending on content and marketing.
🛑 No more wondering what you should be working on ….
You're tired of feeling like you're building your business in isolation and want to bring on a strategic partner to turn your jumble of ideas into action plans.
🛑 No more just cross-your-fingers-and-hope revenue plans ….
You're over feeling like sales are a matter of random luck rather than a scaleable and predictable outcome of your marketing.
🛑 No more one-size-fits-all group programs ….
You're sick of joining group programs only to have them tell you to work on things that either aren’t relevant to your business model or don’t match the stage of business you’re in.
I HEAR YOU LOUD AND CLEAR:
And the 2023 Content Empire Mastermind Has Got You Covered.
This mastermind is the perfect fit for you if…
✅ You've got an offer that you know works but you want to get it in front of more of the right people
✅ You have at least one platform where you publish content (whether that's a blog, a podcast or YouTube) but you want to increase your traffic
✅ You have big business goals for next year and want the support of a content marketing expert to help you make them a sure thing
While Hailey is committed to her other groups and membership, the magic you see in there is only a fraction of what happens when she turns it on your specific business.
“I joined the Mastermind because I needed a content strategy instead of just trying all the things and hoping for the best. The one on one sessions were great because I had a sounding board for my plans and the tweaks you offer made everything a little better or easier. I am also a massive fan of all your templates and systems – an essential for the reluctant content producer. I'd recommend the Mastermind because it's unusual to find an offering that covers the full remit of content with the level or depth and expertise you provide – most focus on just one social media. While Hailey is committed to her other groups and membership, the magic you see in there is only a fraction of what happens when she turns it on your specific business. Getting her expert eyes on you content, ideas and strategy is worth every penny. She will be your biggest cheerleader while keeping you focused on your goals.”
Diane Mayor, Business Strategist and Podcast Host
WHAT'S INCLUDED
6 x Virtual Retreats (Monthly)
Every month, you’ll take an assessment on our topic for the month and then based on that assessment be given a tailored-to-you project plan for the month. During our 3-hour monthly virtual retreats, you'll receive hands-on walkthroughs, coworking time to make progress on your project and all the personalized feedback you want. You'll receive lifetime access to the replays and materials.
6 x 30-Minute Private Coaching Calls
During these high-impact calls, you'll get my consulting brain all over your content and your business and leave with action steps on what to do next.
6 x 60-Minute Monthly Mastermind Sessions
To get feedback and ideas from the group ending with an action roundtable to make a milestone commitment to the group for accountability.
6 x 60-Minute Monthly Wrap-Up Session
To measure the previous month and plan for the coming month.
Private Facebook Group & Voxer Access
For between-session feedback, questions and behind-the-scenes scoop.
PLUS THESE
Bonuses
Bonus – Your Content, Your Empire
Complimentary access to my signature program Your Content, Your Empire (value $2000) and complimentary access to any paid products/events released and created throughout 2023 (value $3000+)
Bonus – Private Half-Day Intensive
3 hours for us to tackle one specific project. Some examples = creating a new freebie, creating a follow-up email sequence (value $1000)
Bonus – Copy and Content Reviews
Submit content or copy once a month for review and feedback (value $1500)
I have a solid sales funnel in place that helps me book new clients on a consistent basis
“I have a solid sales funnel in place that helps me book new clients on a consistent basis and created a small group program that I’ve run two times this year. I also have created a system for holding monthly masterclasses for my own community and have been booking opportunities to be a guest expert in other people’s communities. It’s like having a brainstorming and strategy partner all in one!”
Kathryn Brown, Creating Your Plan
Join the 2023 Mastermind
Single Payment of $3600 || 8 Monthly Payments of $450
Includes
6 x Virtual Retreats (Monthly)
6 x Coaching Calls (Monthly)
6 x Mastermind Sessions (Monthly)
6 x Monthly Wrap-Up Sessions
Private Facebook Group & Voxer Access
+ Plus Bonuses (Valued at $5500)
THE GAME PLAN
Here's What Your Next 6 Months Looks Like
Every month, you’ll take a quick assessment on our topic for the month and then based on that assessment be given a tailored-to-you project plan for the month. During these virtual retreats, we’ll have hands-on walkthroughs, coworking time to make progress on your project and ample time for personalized feedback.
By the end of our 6 months together, you’ll have the following solidly in place for your business:
JANUARY
Custom Measurement Dashboard
In month one, we're achieving clarity and focus, by pairing your 2023 business and content goals with their leading and lagging KPIs. Then we're building a customized measurement dashboard to you can use to ensure you're staying on track (or adjusting, when needed) with your goals.
FEBRUARY
A Proven Evergreen Sales System
In month two, we're giving your content a purpose by setting up your evergreen sales system for your signature offer so you can attract your dream clients (or customers) using your flagship freebie and convert them into actual clients with an intentional and automated follow-up system.
MARCH
A Repeatable and Scalable Traffic Plan
By month three, we're ready to scale up your traffic using my signature EASE content strategy method to help you get your content (and offers) in front of more of the right people without burnout.
APRIL
Your Capsule Content Collection
In month four, we'll design your capsule content collection so you can focus on creating (or repurposing) high-quality, cornerstone pieces of content that you can leverage again and again so can quit the content hamster wheel.
MAY
Your Content Operations Manual and Workflows
In month five, we're fine-tuning or creating your content operations manual so you can efficiently outsource your content. We'll also design your content VA role which you can use to start hiring, training and delegating without the typical hiring headaches.
JUNE
Your Signature Launch
Even with all of the evergreen systems we've set up, in month six of the mastermind, we're building your signature launch suite (the plan, the emails, the launch event, etc.) that you can pull out and run anytime to create massive momentum for your offers without having to create and run a launch from scratch.
I am now prepared to enter the year with a clear focus, a realistic plan, and confidence I can achieve my business goals
“Working with Hailey has been amazing! Before, I had an idea, a hobby even, but not a strategy for getting my message to my tribe, let alone knowing what or how to create a content marketing plan. Now, working with Hailey, both in the group workshops and our 1 on 1 monthly sessions, I am now prepared to enter the year with clear focus, a realistic plan, and confidence I can achieve my business goals.”
Arabella Littlepage, Leadership Development Coach
Join the 2023 Mastermind
Single Payment of $3600 || 8 Monthly Payments of $450
Includes
6 x Virtual Retreats (Monthly)
6 x Coaching Calls (Monthly)
6 x Mastermind Sessions (Monthly)
6 x Monthly Wrap-Up Sessions
Private Facebook Group & Voxer Access
+ Plus Bonuses (Valued at $5500)
Your 2023 Content Coach
Meet Hailey Dale, Content & Sales Funnel Strategist
With a master’s degree in communications and 16 years under my belt working with very large to itty-bitty businesses to grow their revenues through content, I know it’s essential to be both strategic and creative if you’re going to cut through the noise.
The results I’ve gotten for my clients speak for themselves and today I combine my hands-on experience having built and consulted on 100+ sales funnels through my agency and share all the deets of what’s working right now through my DIY trainings and programs.
This will be my 7th year of running the mastermind and it's honestly my favourite way of working with people because I get to work so closely with them and stay with them throughout the entire year. I love watching the growth that happens at the short-term monthly level and long-term annual level too. We can accomplish SO much over the next 6 months together.
Hailey is so knowledgeable and generous and you have no choice but to succeed if you show up and then take action
“I loved the monthly mastermind studio hours where we talked about what's working or what we are needing help within our businesses and getting feedback from the group. Of course, having the 1:1 calls with Hailey topped everything for me. I work best with a plan and Hailey always knows how to flush things out and put in down on paper so you know exactly what to focus and work on. This year has been about clarity for me. I now know exactly where I'm headed going into this year and have everything down from now through the first quarter and all I need to do is take action. Hailey is so knowledgeable and generous and you have no choice but to succeed if you show up and then take action. This mastermind is different in that it is really intimate and there are so many opportunities to stay involved.”
JoAn Richardson, Network Marketing Coach
Join the 2023 Mastermind
Single Payment of $3600 || 8 Monthly Payments of $450
